March 22, 2023 - Page 2 of 14

Where they want to publish information

We agre with friends and acquaintances that they would make the first orders, “So that the emptiness does not frighten those who want to support us.” we found an investor among friends who was ready to invest 50,000 rubles in our project on boomstarter – again, so that others would be more willing to support us. We made lists of groups of moms in social networks about the project. We had three photo shoots of our kits – one even in the studio in a lightbox (luminous box) under cool lenses. We made a shooting script, gather small actors, prepar texts and shot a video. We prepar our own social networks, website, description on boomstarter, photo, etc.

Plan-peregovorov-s-investorami a piece of the

Plan of negotiations with potential investors of the play plan project and launch a campaign on boomstarter I would call this part “Play plan in crowdfunding or the story of one failure” surprise 1 of the 150 who left an application for information partnership, only 15 people answer me the next day. It would seem that they themselves unsubscrib! Take the time to write a comment. Why don’t they answer? I had to make a sign: mark when, to whom and what I wrote, who and what answer, to whom and when to remind where and what to send.

As a result, out of 150 people who register

They manag to talk to about 100 people. But what an effort it was worth! Surprise 2 of the friends with whom we agre that they would buy our kits (and support the project), and there were no fewer than 15 people, only two order. One is my friend and one is my partner’s friend. All. And some promis to order 5 sets at once. By the way, my friend and EC Lists masha’s friend, if you are reading this now, thank you! You are real friends! Surprise 3 in fact, it turn out that the investor would not give us any money.

Going to include a url in your SMS and you use

It would seem that I was absolutely not up to it: my youngest daughter is only a couple of months old, the agency has a lot of orders (while in the maternity hospital, I sign contracts with two new clients by phone). But! Don’t miss the idea! As long as the point and the point, as if someone will already do what I plann, and will it ever be easier? We must take and do! The network already has similar resources where you can find what and how to do with a child of any age. There are also services for creating game sets. How are you different from both in each of these areas? No matter how much I search, I did not find a complete catalog of all the games and activities in the world.

Each time it is either a selection article

What to do with a two-year-old child or games of a specific methodology, or a professional portal for ucators / teachers. And I always want to see a service with a convenient interface for selecting activities in a few clicks: you indicat the age, the develop skill – and you see a large list of suitable games. And now, after almost half a year of work, my partner and I realiz that that’s it – the budget is over (they have already scrap the bottom of the barrel), we cannot endlessly invest our own time either. What to do? Where to get money for the development of the project.

We did not want to look for a sponsor

An investor – these are immiately stringent obligations and the likelihood of fraud. At some point, I remember crowdfunding and thought: “why not?” from somewhere I remember well the boomstarter site , probably because of bevan ( an inflatable sofa – . ), who collect there 3 times more than it was necessary, and some mikhalkov films, which also EC Lists collect a large sum there . I went in, read the conditions – in general, it’s very good. Commissions are only huge: 6% is taken by the site, 6% by the bank, by tax, if you register everything as an individual.

Crowdfunding service about pitfalls and bad

Why he promis is not clear. Surprise 4 in groups for moms in social networks, admins do not respond. At all. Well, well, one in 20 answers – and usually nothing pleasant. Surprise 5 those with whom we agre on information partnership and that we place their banner and logo, and they ours, in fact post our information only a few weeks after we post their information. Some didn’t post at all.And if necessary, chose by topic. Or by technique. And I just dream of a special child’s leisure glider: I made a list of cool activities for a month, and when once again you realize that lego-paints-plasticine-razor-glue is tir, you open this list – and voila! – a bunch of new ideas for games.

There is such a thing in the field, for

Example, of culinary recipes, but not in children’s subjects. So I decid to make such a site on my own. play plan play set as for game sets, yes, there are several similar projects, but again, either all sets are devot to one technique, or they are releas in only three or four topics. And we change the theme of the sets every month, and the composition includes games of different types: mobile, logical, creative, ucational. We thought over our kits so that the child develops harmoniously – physically, intellectually, emotionally. Where do you find the ideas for the kits, is there a pagogical approach that dominates them? Now we are working with professional.

Methodologists and teachers they make

Recruitment plans for topics and ages. Our idea is to cover different methods so that parents and children can get acquaint with different developmental options. Somay I’ll tell you separately on the play plan pages about our wonderful methodologists! How did the project get start? Who help you? What problems, difficulties had to be solv? I will not tell you the long history of combining caring for a baby, a 3-year-old daughter, managing an EC Lists internet agency and creating a new project from scratch. And I’d rather tell you about the launch of the project on boomstarter. As usual, a business plan, drawn up at the very beginning, began to differ more and more from reality as it work.

Plan project, director of the internet agency

Surprise 6 after launch, all its on boomstarter are made by the project manager. And these its turn out to be very “original”: there was no first. Word in the project description (imagine opening the project, and there is no first word there!), the pictures were flatten and not align. By the way! Another surprise for me was that before the launch there was a long, long coordination of the project with the head of boomstarter (through the manager), sending a paper contract by mail, providing a mia plan to the management of boomstarter … Not surprise 7 of course, there were a lot of mistakes.

It turn out that there is also a platform that is in

Demand more than boom started I didn’t Check it thoroughly, because the “train left” anyway. The preparation was, of course, insufficient. It was necessary to agree in advance with groups of mothers, with friends about reposts. Prepare press releases in advance, compile lists of potential partners more than 5-10 times. As always, the new year suddenly came, and in early october I realiz that I ne to launch on november 1 so that the project would be complet in early december and there would be time to send everything before the new year. It’s a pity, of course, that we didn’t manage to raise the requir amount: with the available funds, we will be able to.

Release only one tF.heme per month and not

Weekly, as previously plann and we will have to cut the age range for the time being: instead of 0+, sets will be from 3 to 6 years old ( or maximum – from 2 to 7 years). The main thing is that what is written reflects the essence of the picture and contains keywords. For example, “How to find all mia files in the wordpress console”. Filling in the main image attributes fill in the main attributes of the image the “Description” field allows you to specify more EC Lists detail information about the file – expand the title. Filling out is not requir. In the display settings, you can specify alignment – the position of the file in the text.

Due to the amount of information that

These are planning problems: it was necessary to take into account holidays, purchasing power, seasonality. During the month of the project’s work, we only “Swing” and check the effectiveness of the channels. It was necessary to run 60 days. It was necessary to lay down an advertising budget of 50 thousand. And we had only 5 – and then according to the residual principle. We thought: “we collect money. What is the point of spending n on advertising to get n less later? But in fact, everything is arrang as always: you invest n, you get n + m. Or you get nothing. But if you do not invest n, then you are guarante to get nothing. It was necessary to thoroughly research the activity of the target audience in advance in order to make all publications at the right time.

Arrange in advance with video bloggers

Perhaps this is what would give cool results. And, of course, instagrams. If we could find in advance those who would agree to tell about us. With a really big audience. How did the boomstarter campaign go? We did this: sent kits for review to bloggers (10 kits); plac information with information partners (about 20 companies); I personally wrote to my friends asking for a repost (about 60 people); sent press releases to free sites (3 press releases to 17 sites); wrote an exclusive article on the site of a popular teacher; post information with bloggers for a fee; took part in a charity ball.

held a joint charity event with the foundation in

An orphanage; regularly made publications in their social networks and on the website; here are some blogger reviews: on livejournal on the mom’s blog and another one on livejournal what are your plans now? Now we’re on horseback. We will EC Lists finally sell our kits ourselves, without any crowdfunding. and we will take up the portal-catalog of games with all seriousness, because it still nes to be fill, there is still only a micro part of what we have plann.

Material of our newsletter this year is about children

Play-plan-2 play plan play set and all the connections develop during the crowdfunding will certainly be us! True, I personally am not ready to work further in the same mode of a crazy marathon. Should small and micro businesses bet on content marketing? For what? And how to understand what is necessary (or not necessary)? Any business should bet on Marketing. This is for starters. And if it turns out that marketing goals are achiev through content – cheers, we got a positive response. There are no universal pills. And it would be nice to have a plan. Maybe micro-businesses can just make do with blogging? Lead instagram and pump smm? Maybe. All in all, it’s worth reading. Not fast track business literature, just good books. And not necessarily something fresh and popular.

Chekhov can also be a revelation And Hemingway

Url-contains – specifies part of the address. Regular exp Here are a few a video (all factors, of course, are known only to youtube itself): average time spent watching a video (not in absolute terms, but as a percentage). Adding mia files from a post wordpress also has the ability to create an image gallery. To do this, in the “Add mia file” menu, go to the “Create gallery” tab, mark the necessary images with checkboxes, and they will automatically appear on the site page. How to create a gallery using these methods, you can upload all types of mia files: images, video and audio files, documents.

However, it is recommend to store only images on

The server of your site, they do not take up much space. It is more convenient to place video and audio files on third-party sites (youtube, vimeo, soundcloud, yandex.Disk, etc.), since they create an additional load on the server, which leads to unjustifi hosting costs and an increase in the loading time of the site pages. This text will be EC Lists display right below the image on the site page and may contain additional information useful to the reader. For example, “How to find all mia files in the wordpress console”. Alt must be fill in, we have already written about it. It may be the same as title or slightly different.

Outlet being terminate by a court in the event of repeat

The image can work as a link to any other page. Then we fill in the “Link” field, including the desir url in it.If the domain name is register to you and the blog is just host on this site, then there. Should be no problems, you can register such a blog site as a mia. If you have post video content on youtube, then you should know that youtube channel cannot be register as a network mia, since it is not an independent site. If there is a strong ne to acquire mia status, then other types of mia can be chosen for registration, such as a video program or a news agency. What if you produce videos under a permanent title (for example, about a healthy lifestyle) and broadcast them on the site.

In accordance with the position of the

Supreme court, which gave an interpretation to the mass mia law, any content of a site on. The internet is not a product of the mia. Law thus, the registration of the video program, as well as the site as a whole as a network mia, is not mandatory. Roskomnadzor is not requir to take such preventive actions with respect to non-mia sites. Additional Pakistan Phone Number List responsibility in fact, all violations that are prohibit for mia sites should also not be allow on other sites on the internet. Article 4 of the mass mia law, which applies only to the mia, provides for the possibility of a mia abuse of freom of the mia within a year.

The source of the information must

Also be kept confidential. Also, after registration, you will ne to indicate the output data of the mia on the site. Advertising in the mia the law “On advertising” contains general requirements that apply to advertising both for mia sites and for all other sites. SSH, Secure Shell is an encrypt network transmission protocol that can provide EC Lists a secure. Transmission environment for network services in an insecure network. SSH realizes the connection between the SSH client and the server by creating a secure tunnel in the network.

Previous trend Well listen there is email

Or maybe not. Is it better for a private specialist or entrepreneur to do it himself (in order to sincerely and “perkyly so”, albeit not quite structurally and with an unfortunate four points according to glavr), or is it still outsourc? Don’t know. Again, there is no universal answer. There are examples when the entrepreneurs themselves wrote so well that not a single contractor could then arrange them. you have money and no extra time — order. There are no free funds – try to manage on your own. What is content marketing anyway? At the rcm-2016 conference, you said that there is no content marketing. There is separate content. And then there is marketing.

Absolutely, absolutely them in one sheaf not to put

Did I really say that? Well, ok. Out of context, it sounds weird. But in general, yes – the “content marketing” design was invent for another detuning from some marketing where content is us. There is smm, where again content plays a key role. Seo deals with content. Content marketing is now a convenient way to bring the whole complex under Singapore Phone Number List one roof. Does madcats write for small businesses? Yes. If a small business has enough money to pay an entire agency instead of one freelancer – why not? How did it work? What did the entrepreneur get? Did it work? Traditionally, I will refer to the nda. but in general, we work for several small companies.

These are not breakthrough Case works this is a

Routine. But the results are satisfactory to both parties. But in one case, the relationship was interrupt exactly at the moment when everything “play out”. Just ran out of patience. It was a pity, because immiately all the indicators slipp back. Who would you recommend entrepreneurs read/listen to learn how to create their own content (if you think it’s worth doing)? Oh, well, ilyakhov! On a fresh non-copywriter’s head, his advice can go very well. There is also a mosigra company blog on habré, this is a very inspiring read. You can see (modestly so) my EC Lists appli lectures on yandex.Webmaster. You can go and learn from maya bogdanova, she does a lot of useful things for small entrepreneurs. This is what comes to mind immiately.

Consumer and you are not indifferent to what kind

This is the only statement for which I am ready to answer. And so – now I will say that microbusiness nes content marketing, and then the seller of sweet dreams will come to me and ask reproachfully: “what did you advise me?” but it seems to me that in a small business, like in a small bakery around the corner, trust and personal contact are of great importance. And this is achiev just by building a brand and creating content that would distinguish one bakery from another. Do you want your content to help you sell? Download under this article or right now the mental map “types and groups of content” and use it as a cheat sheet when preparing materials.

Download what troubles mistakes

Misconceptions do you, as a specialist, see in the content of businessmen and private specialists? Formalism, commonplaces, careless work with content. Blind faith in selling texts and emojis in posts. Two poles of errors: the first is the facelessness of universal phrases, the second is the manner of treating the consumer as a sucker, who must be br as cleverly as possible. What is the key to good working content? In Saudi Arabia Phone Number List indifference. It doesn’t matter how many points there are according to the glavr and how the commas are plac. If you care about your of happiness you bring to him, then you will be able to convey this to the author.

Or write yourself What works Are there

Universal chips? Maybe you know good examples, cases? The sequential implementation of the plan is working. Any, if only you thought for at least some time, chose the direction of movement, and then did not go astray for at least a few months. Just start and see what works and what doesn’t. Does the content ne to be built into the overall EC Lists marketing system for microbusinesses? Do you ne a content plan? Or is content marketing in microbusiness something spontaneous, at the behest of the soul and heart? Any business definitely – yes, you ne to do everything in a complex.

Account itself Pixel3 setting up conditions you

Or brodsky. We thank katerina for such cheerful and capacious answers! And we ask our readers to tell us what place content marketing occupies in your project. Do you use? Works? Single pixel vkontakte: innovations 2016 february 18, 2017 social network social networks are changing dynamically in everything, especially in advertising settings. Pixels are relatively new tools in smm, but they already have updates. And we have a permanent expert in this area – smm specialist svetlana raevskaya, who will talk about these updates today. A year ago, I already told you, dear readers, why you ne to use facebook and vkontakte pixels. Since then, the social network.

Vkontakte has undergone many updates from

Besign to functionality. In the article, I will introduce you to today’s single vkontakte pixel. On june 29, 2016, when they logg into their advertising account, all targetologists saw a large-scale update. The terminology and principles of working with retargeting have chang. The concepts of “Retargeting code” and “Retargeting group” were completely Poland Phone Number List abolish. Now it is a single pixel for vkontakte and the retargeting audience. Pixel1 retargeting update vkontakte however, the main changes affect directly the work with the vk pixel. The very name “Single pixel” tells us that now we do not ne to generate a pixel for each page of the site. One pixel is set on all pages.

At the same time, sites are also group

According to certain topics, which correspond to the “categories of interests” in the settings of the target audience of ads. Pixel2 create a single pixel for your site the question arises, if there is only one pixel, then how to create different audiences? The innovation allows you to flexibly collect and sort audiences using rules that are customizable within the advertising can collect all website visitors or visitors to specific pages. You can specify the number EC Lists of days that users will remain in the retargeting audience after visiting your site – 3, 7, 17, 30, 90, 180 days, or all the time. An important point is that the parameters of the pages from which the audience gathers can be different. Url-matches – the full address of the page is indicat.

From the december digest that will come in

We will slowly improve everything, improve it, file it down, so that it turns out really cool, the way we originally intend! But what about an online agency? Of course, I will not leave the internet agency. this is my favorite brainchild, I “ate the dog” here and take care of each client individually! Moreover, the experience gain while working with play plan will be widely us in thearticles we read. Digest for december january 12, 2017 business , interesting let’s start the new working year with useful reading! At the end of 2016, we did not load you with information, but continu to study useful materials on marketing, advertising and sales in runet. So, valuable tips handy in the new year.

Have you register your site in the directory and are

Waiting for visitors? This is not enough! Cossa gives advice on how you can still promote for free by posting links to your site. Read in the material 18 top tips for free link promotion of sites . Rusability ‘s guide to best marketing tactics for each Russia Phone Number List generation will help you fine-tune ads to the age preferences of your target audience as accurately as possible . Eva katz, managing partner of 5 o’click online sales agency , shar a list of books to read.They wrote about me in the third person, saying that the author here wants to tell us something, but we do not want to listen to the author. And the author sits with bulging eyes and looks at it all.

Nt marketing, you could not help but notice

Has the content on the runet improv qualitatively lately? Is seo copywriting really becoming obsolete, giving way to high-quality semantic texts? So, let’s not high-profile titles. I’m not a “Recogniz guru” of anything at all. the itor of kotikov. But the content in runet is really improving. The efforts of many colleagues lead to the fact that customers – customers – begin to want the best. It’s a matter of demand: if clients don’t demand quality, copywriters EC Lists won’t deliver it. With a few exceptions, complete perfectionists. Just because it’s easier. Therefore, all efforts should be direct to the ucation of clients and seos. We are interest in the place of private specialists in all this.

Subject photography took part in professional

Post information in communities in social networks (about 30 posts); made advertising of their publications in social networks; and something else – everything, alas, I can’t remember already! And here is the result: 390 reposts of the boomstarter link on facebook, 70 on vkontakte; 10 sponsors (including two friends). And 9850 rubles – the amount contribut by the sponsors. Of the requir 770,000 rubles. Here are the attendance statistics on boomstarter (which is strange, considering 460 reposts): statistika-prosmotrov-na-boomstarte attendance statistics for the play plan project on boomstarter do you think this is a complete failure? No! We paid the rest of the amount by virtual payment – all rewards were deliver on time to each of the sponsors.

We will move on Yes everything will

Not be as fast and voluminous as we would like, but what can we do! So let’s do it ourselves. from all this event, of course, a lot of invaluable experience turn out. It is rather applicable to me personally, but I will still say about it – suddenly it will come in handy for someone? We would have made more money just by selling kits (many times more), without any Philippines Phone Number List crowdfunding. This is clearly not a “Magic wand”. I hon my skills (and somewhere I learn from scratch) to make presentations and commercial offers, look for partners, communicate with people, learn a little video shooting, interact with mia people, bloggers, big cool companies and their pr people.

Organiz charity Yes and just talk to a

Bunch of people. Our product pass the “Lice test”. We fine-tun the composition of the kits, enter into a lot of useful partnerships, and adjust the logistics a bit. My partner and I understood our goals more clearly (and we have different ones) and increas the mutual benefit of our partnership. we made a further marketing plan and development plan. And many more things that are so easy to describe in words. Zhenya, what good fellows you EC Lists are! Already have the first reviews, what do little customers and their mothers say? The problem is with reviews. They are all positive. Not a single piece of advice.