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How will single-person household consumption trends change this year?

Compared to all households, single-person households have a low income level and a high share of fixed costs such as housing costs, so they have a weak economic characteristic such as the structure of income and expenditure. However, single-person households are voluntary and involuntary single-person households, and consist of the elderly and young adults, so there is a big difference in consumption propensity. Therefore, variability and diversity exist, and it is necessary to understand the common characteristics of these single-person households and the consumption propensity that differs depending on the age group, and to identify the consumption trend of single-person households.

Proportion of single-person households by age group

As of 2021, according to the National Statistical Office, the Belize Email List proportion of single-person households by age group is 19.1% in their 20s, followed by 30s (16.8%), 50s (15.6%), 60s (15.6%), and 40s (13.6%). it happened By gender, the proportion of women aged 60 or older (45.1%) was high, and among men, the proportion of those in their 30s to 50s (56.9%) was high. Let’s take a look at how the consumption trend of single-person households has changed based on the young age group of 2030, which accounts for the largest proportion of them.

Use of various purchase channels for single-person households
As the number of single-person households increased, Internet and mobile shopping were the most common purchase routes for purchasing other daily necessities . It can be confirmed that price-sensitive households are oriented toward reasonable consumption because the proportion of common expenses of single-person households described above is high. This is more evident when compared to multi-person households.

Single-person household food and grocery consumption trends

Single-person households: prefer online shopping and convenience stores

Let’s look at the case of purchasing groceries, which account for the EC Lists main consumption of single-person households. Generally, we purchase groceries at large supermarkets, online shopping malls, and local marts. At this time, multi-person households prefer offline large marts, and single-person households tend to use online shopping malls the most. Unlike multi-person households, the frequency of using convenience stores offline was also high. Convenience stores show a different consumption pattern from multi-person households because of their close proximity, the convenience of being able to purchase in small quantities, and often being able to purchase at a lower price through promotions and disc

The Truth About SEO Part 1: Real Customer Data Is ‘Search Data’, Not Zero Party

When Google announced plans to end support for third-party cookies in Chrome to protect user privacy, it signaled a change in perception in the marketing industry. Since most marketing was targeting potential customers based on personal data such as third-party cookies and displaying personalized advertisements for each customer, the unavailability of third-party cookie data meant that personalized targeting advertisements such as today are no longer possible. It meant you couldn’t.

Zero Party Data to Replace Third-Party Cookies?

When Google’s third-party data shutdown was announced, companies Bhutan Email List started looking for data that could replace third-party data. What has been called the data to be an alternative is the ‘zero party cookie’.

What is Zero Party Data?
Zero-party data is data that is intentionally and proactively provided by the customer under the condition that the customer consents to the collection of such information . For example, zero-party data includes preferences, interests, or other personal information that customers willingly provide to businesses. In the case of an apparel retailer, zero-party data would be information on the style and size preferred by customers collected through direct surveys of customers.

Advantages and disadvantages of zero-party data

Since zero-party cookie data is data provided by customers recognizing and agreeing to the purpose of data collection and utilization, it has the advantage of being highly reliable and able to accurately identify unprocessed customer needs .

However, the downside is also clear, that the information cannot EC Lists be obtained without the customer’s consent. Customers can obtain data that is much more reliable than third-party data if they consent. But few customers will agree to the collection even if they know. That personal preference information will be stored and used by the company. Compared to targeting through third-party data, which could be used without obtaining any permission. Realistic usability will be greatly reduced because it is difficult to collect sufficient amounts for appropriate levels of use. In other words, zero data will in practice. Show very little of the possibilities we expect from the original definition.

2023 Trend Keywords: Domestic Keywords

In 2023, aren’t you curious about what the trend keyword of the year is ? Let’s find out about the “Trend Keywords of the Year
” in Korea and overseas through “Search Data” of Ascent Korea’s Hubble Cluster Finder, specializing in domestic SEO . The first part of this series is “ Domestic 2023 Trend Keywords ,” and we will look at what intents are different in this year’s trend keywords that appeared through search data compared to overseas. Through the Cluster Finder, we were able to confirm two major insights . If you directly search for 2023 trend keywords, you will find that people are looking for keywords introduced in Trend Korea 2023 books.

Highly related to Trend Korea 2023 (Marketing Book)

Trend-sensitive design industry Bermuda Email List information : space, fashion, interior, etc. trend information

How about comparing it with the trend keyword of the year overseas ?
Just search “2023 trend keywords” and you’ll easily find what you’re looking for for the latest updates on SEO and Search Engine Optimization.
Unlike this, in Korea, there was a tendency to recognize the 2023 trend keyword as a keyword introduced in the Trend Korea 2023 book. As soon as it is published every year, you can check the level of interest of domestic searchers in the Trend Korea book series.

In 2023, the word ‘average’ becomes meaningless and the middle disappears, revealing economic polarization, individualization of consumption, and increased diversity of values. Since the disappearance of the average leads to polarization in a market that requires irreplaceable excellence, differentiation, and diversity, goods and services that have taken an average position in the market now send a message to consider repositioning as an all-or-nothing choice. there is.

Office Big Bang

These days, the MZ generation’s entry into society and the corona pandemic combine individualism and horizontal culture in the way of work, and the overall corporate culture for changes that are distinctly different from the existing work organization, from the work space to the change in work values. It is a keyword that deals with . It will be important to identify and respond to opportunities derived from these changes so that we can preoccupy the market.

‘Cherrysumer’ refers to strategic consumers who EC Lists have emerged to use limited resources efficiently due to the spread of single-person households and the global economic crisis. Save money by consuming together with the ‘piece strategy’ and ‘half strategy’, which buy only what you need. ‘Cherry pickers’ refer to consumers who only take advantage of benefits, and because of them, companies have reduced related benefits and created a negative image of cherry pickers. It is necessary to respond by capturing the limited area that cherrysumers can choose from, such as products with high cost-effectiveness or package products that fit these changes in consumer perception.

Let’s brand with NFT marketing minting Part 2 Case and Utilization Strategies

In the last article, we explored what NFTs mean and how and why brands use them to market. Brands use it because they believe that issuing NFTs using their intellectual property (IP) will eventually give them the advantage of increasing their value. For more stories please see here.

In this article, following on from the previous article, we will look at what are the success stories of NFT marketing, and find out whether they give brands only advantages. We also take time to think about how to use NFTs better.

NFT Marketing Success StoriesWhere is Starbucks’ ‘Third Place’?

‘Third place’ is often used to mean a physical place between home Benin Email List and work. However, ‘Starbucks’ pointed out ‘Crypto (encrypted) world’ as a third place. Starbucks announced in May that it would create a new global digital community through NFT .

After that, Starbucks collaborated with the Polygon network to launch NFTs last December, which was a huge success. The project, dubbed ‘Starbucks Odyssey’, is an extension of the Starbucks Rewards loyalty program, offering new benefits and experiences to members. It is using NFT to provide incentives to customers. This program has made history with limited edition NFTs now selling for around $2,000 on the secondary market. It was especially sought after by NFT collectors. The NFTs were sold over 360 times on the Nifty Gateway marketplace, with total trading volume exceeding $148,000 in 30 days.

Nike’s shoes can be collected on the blockchain?

Nike, a traditional sneaker company, made headlines last December by acquiring NFT Studio Artifact. Artifact is a company founded in 2019 that produces virtual fashion shoes and clothes created by various artists and issues them as NFTs. Nike acquired these artifacts and jumped into the virtual fashion business.

In fact, Nike already had plans from 2019. Before jumping into the WEB3.0 EC Lists world this year. Nike filed a patent for Cryptokicks, a digital sneaker using Ethereum, at the US Patent and Trademark Office. Nike has so far been known to have made massive profits approaching $200 million from the Web3 ecosystem, including Clonex and Cryptokicks . It is said that there is a 20 times gap with Nike’s rival, Adidas. Nike’s remarkable performance has a significant impact on the traditional fashion industry with some brand power.

Naver blog writing, how to get top exposure?

These days, many people are trying to blog on Naver as a side job. However, since I was a student, I will be unfamiliar with the writing I have been writing for a long time, and I will be worried about how to take the top exposure strategy. So this time, I’m going to learn about writing strategies for top exposure on Naver blog 🙂

Wait, before reading this article, you can look at Naver SEO with a much higher understanding if you read the Naver top exposure strategy I wrote before.

What is SEO? why is it important

It is a job to ensure that the content you create is Belgium Email List located. At the top of search engines such as Google and Naver. The higher the position of the post, the more people can flow in. This requires some specialized effort.

The most important thing is to define the theme of the article with keywords and deliver useful information to the readers with the text and attached images that match it. So this time, we are going to find out how to write a competitive Naver blog through Hubble, a search data solution provided by Ascent Korea.

Naver blog writing know-how TOP501. Select the theme of the article and the target keyword

Have you decided on a topic you want to write about? If so, you need to turn it into a keyword. This is because the theme of the article can be strengthened by using the main keyword several times in the title and body of the article.

Check keyword competition

In my case, I selected ‘Naver blog writing’ as the target keyword because. The subject of the article itself is a writing method that can be exposed on Naver.

When writing a title with a target keyword, it is advantageous to type it in the same way without transforming it or to place it at the front. Usually, it is recommended to use the main keyword 3 to 7 times. Keywords are used not only in the title and text, but also in attached images or videos.

<Check out the competition for ‘Vintage Interior Furniture’>
If you are just starting out as a blogger, the impact of your blog. Or EC Lists content is likely to be weak. Therefore, it is necessary to analyze the competitiveness of keywords. And select appropriate target keywords. Here’s how to do it in detail.

Does content created with ChatGPT have an effect on SEO?

ChatGPT can be a useful tool for generating ideas, outlines, and chunks of information for content creation, but on its own, it’s not a do-it-yourself SEO solution that guarantees high rankings while also providing good content to satisfy a marketer’s aspiring audience. A typical problem is that the EEAT factor, which Google values when distinguishing high-quality content, is missing.

The EEAT elements are Experience,

Expertise, Authority and Belarus Email List Trustworthiness. In addition, there is a risk that the content generated by ChatGPT will contain false and false content. At any time in terms of whether it is true, and it is likely to be of low quality that does not meet the expectations of the readers of the article. Must be. Without this process, it is likely to produce poor results in terms of search engine optimization.

If you are going to use ChatGPT when creating content, you must use these points carefully and keep the editing process at a high level when creating high-quality content, with the involvement of at least an expert manager. This is because the brand risk that can occur if you do this complacently is by no means small. It is also important to provide sufficient prior information to understand the context and accurate information before writing content on ChatGPT. It is also an important step in the editing process to check whether simple quotations have been used.

Weaknesses of content generated with ChatGPT from an SEO point of view?

In conclusion, ChatGPT can be a useful tool for content creation. But as mentioned above, in order to maintain the quality that the content can be highly evaluated. By Google and to produce results in terms of SEO and create natural inflow, as mentioned above. A professional review We must not forget that Yunmun must necessarily be involved.

Possibility of content lacking in EEAT: Experience, expertise, authority. And reliability are of greater importance, especially in YMYL content, i.e. articles related to money, life or safety. Google knows very well that in these fields, when misleading content is shown at the top. It harms the readers of the content and causes serious damage to their credibility. You may be able to increase your exposure for a very short time through easily mass-produced articles. But it is impossible to get long-term results with content without enough effort.
Possibility of inaccurate and low-quality content: Although there is EC Lists some overlap with number 1, we must not forget that it is not a matter of good or bad content, but the risk of providing incorrect information.

Customer Intent of TOP10

Chevrolet’s average monthly search volume (299,400 searches) was approximately 2.49 times higher than that of Cadillac (120,066 searches). However, the search volume for Cadillac seems to be steadily rising (trend 22%) compared to three months ago. Interestingly, ‘Chevrolet Service Center’ is ranked in the top 3 among related keywords.

Let’s take a look at the consumer’s search path for the 5 Series.

The model that consumers are most interested in was the 5 Series.

The most frequently mentioned related keyword was ‘full change’. Full Barbados Email List change is an abbreviation of full model change, and refers to a case in which the generation of a vehicle changes or a new vehicle is developed by an automobile manufacturer.

When looking at the search path for Chevrolet service centers, there were questions about how much it costs, where the direct service centers are, and whether they are open on weekends. Also, while searching for Chevrolet models, I was able to find a search path leading to the service center. It was found that Chevrolet had a stronger intention to repair existing Chevrolet vehicles than to purchase a new car compared to other brands.

BMW 5 Series ( Source: BMW official website )

In addition to the full change of the 5 series, we were able to confirm the customer intent to know when the full change of the 7 series and the full change of the 3 series will be released and what the price will be.

Shanghai Motors is a Chinese automobile conglomerate and has not yet entered Korea, so it is not well known in Korea. It seems that they are more interested in the stock price and prospects of the Shanghai Automobile Group than they are interested in automobiles.

9. Stellantis
Sales: $104.8 billion
Established year: 2021 (Group PSA and Fiat Chrysler Automobiles merged at a 50:50 ratio)
Car brands: Fiat, Jeep, Peugeot, Citroen, Opel, Lancia, Maserati, etc.

Jeep’s Pathfinder (search path) screen
In the case of Jeep, if you check it with Pathfinder. You can see that EC Lists the search term continues. From the Jeep Gladiator model to the truck, followed by American heavy trucks and pickup trucks. Pickup trucks are not common due to the nature of the domestic environment. But following Chevrolet Colorado, in the light of data. Jeep’s Gladiator is also a model that is reminiscent of pickup trucks.

The truth about SEO Part 2: Advertising and SEO go hand in hand!!

As Google announces that it is ending serving third-party cookies, there is something new in the marketing industry. That’s ‘SEO’, which is Search Engine Optimization. What the hell is this SEO, people keep saying that you have to do it, and if you do SEO, you don’t have to do advertising. Let’s dig into it thoroughly.

What is Google Search Engine Optimization (SEO)?

Google SEO optimization is a way to optimize your website Bangladesh Email Lists for the search engine called Google. There are so many different types of search engines that we can use. Since each search engine uses a different algorithm, Google SEO means optimizing a website according to Google’s algorithm policy.

Website optimized for Google, other search engines?
Then, won’t the website that is optimized according to the Google algorithm policy be exposed to other search engines? I think you can ask, but I think the answer to this question can be either YES or NO.

Another representative search engine in Korea is Naver. Then, when I say that my website is optimized for Google, is it not exposed to Naver? Let’s take a closer look at the Naver search engine.

When can I start to feel the effects of SEO?

When most website owners consider SEO, the biggest factor is that once they optimize their website, it is because of the advantage that customers will flow into their website even if they do not advertise after that. Clearly, SEO has a long-lasting effect on traffic, because SEO attracts customers by publishing content that answers the questions they’re asking, i.e. keywords, regardless of how much they spend on advertising. However, our websites are not all ‘Samsung’, right?

In other words, most of our potential customers are very likely not EC Lists familiar with our brand, and as a result, customers searching for our brand are not as present as we might expect. In the meantime, if our website is not optimized, of course, exposure will be insufficient, and traffic inflow will be even less. So, through various stages of optimization, we slowly increase exposure and organic keywords, and as impressions and organic keywords increase, the exposure position* and traffic increase. Because you have to go through this process, search engine optimization takes at least 3 months to increase traffic.

The exposure position may initially drop as the number of keywords that come in naturally increases, but it may rise again as keywords and pages stabilize. However, there is no unconditional rise in SEO.

All about scent marketing using the Proust effect

Scent marketing is a type of sensory marketing that uses scent to evoke emotion and brand association. Scents and aromas are used to create memorable experiences for consumers, increase brand awareness and ultimately drive sales.

What is the Proust Effect?

The Proust effect refers to a phenomenon in which certain scents Bahrain Email List evoke strong memories and emotions. The name comes from French writer Marcel Proust’s description of this experience in his novel “In Search of Lost Time”.

In this novel, the protagonist dips a Madeleine cookie into a tea cup, and the scent and taste of this cookie evokes many memories from his childhood. Proust describes this experience as “intentional memory” that is more powerful than “involuntary memory.”

The Proust effect has been studied by psychologists, who have found that the sense of smell is intimately connected to the cerebral lymphatic system involved in memory and emotion. This connection is believed to trigger the powerful memories that scents evoke.

Signature scent sold at Kyobo Book Center

When visiting Kyobo Book Center, I think there are many people who have felt the cool yet subtle scent. Kyobo Bookstore developed it in 2015 as part of scent marketing to give the impression of walking through a dense forest when visiting the store.

The scent of eucalyptus and cypress base creates a “book scent”. In response to inquiries from customers who wanted to buy this “Book Incense”, it was sold in a limited quantity of 200 as part of the Bundang store opening event in October 2017, but after that in 2018. It was released as a regular product that can also be purchased online on April 26th.

2) Lush’s special fragrance marketing
Lush is famous for being a brand that doesn’t EC Lists advertise. However, Lush does a different marketing than other brands. The first marketing method is so-called in-house staff taking care of incoming customers and kindly introducing various products.

Still Popular Virtual Influencers, What Marketers Need to Know

Recently, Korea’s first survival program ‘Girl Reverse’, which is conducted in a virtual world, is gathering a lot of attention. It has received a lot of expectations and attention from the public even before its launch, but it has not disappointed and is gaining popularity among domestic and foreign fans with a new format, stage production, and character world view that has never been seen before.

What is a virtual character or virtual human?

Virtual characters and virtual humans are characters in virtual space Bahamas Email List created with artificial intelligence (AI) that interact with people in various ways, such as SNS, video, and chatbots, and are human-shaped computers. They can be shown in various forms such as characters, chatbots or avatars and can be used in a variety of fields including education, healthcare, entertainment and customer service.

Virtual humans can be freely set in appearance, gender, age, personality, etc. to suit various consumer purposes, and can be used to provide personalized experiences and services regardless of location and time constraints. With these strengths, she is active as an advertising model or influencer.

Why are virtual influencers growing in popularity?

Virtual humans are becoming a popular trend in digital marketing. To date, it is used in a variety of ways in marketing, including brand advertising models and influencers. The biggest reason why virtual characters are so popular in the brand market is that. They can minimize the cost and risk of using models. Beyond that, friendly characters and virtual humans foster more interactions between brands and customers. Allowing them to form personal relationships with their customers. Another advantage of virtual humans is that they can help customers at any time. Automated tools like chatbots can improve the customer experience and increase engagement with your brand.

As technology advances, we can expect to see much more EC Lists sophisticated virtual characters. Virtual humans can be a powerful tool in digital marketing as an influencer. But they should be used appropriately, with careful consideration of your brand’s goals and target audience.

Effective Platform Marketing Strategies and Success Stories

The biggest difference between a platform and a product or service is that users must continuously interact and create value. Therefore, strategies that increase exposure to potential customers are limited. It’s not just a one-time exposure, it’s about making sure users stay on the platform continuously. Of course, a new acquisition strategy is important, but in the end, if the exchanged value is not satisfied with users, that strategy will be useless.

Therefore, platforms must use strategies such as influencer marketing, content marketing, referral marketing, social media marketing, and email marketing to attract new users, retain existing users, and build a strong brand image. When a marketing strategy like this is established, your digital platform will be successful.

5 Effective Platform Marketing Strategies

Let’s take a closer look at an effective platform marketing strategy.

influencer marketing
Influencer marketing is a powerful way to promote your platform Austria Email List to more people. By partnering with influencers who have a large number of followers on social media, the platform can increase awareness and reach new users. Influencers can create content that showcases the features and benefits of the platform and convince their followers to sign up and give it a try. To get the most out of influencer marketing, platforms need to select influencers that align with their brand values and audience.

content marketing
Content marketing involves creating valuable and informative content that solves a customer problem or is informative. By sharing useful content on social media, blogs and other online channels, the platform can establish itself as a leading brand in the industry and build a fandom. Content marketing can also help improve SEO and drive traffic to your website on the platform.

Referral marketing

Referral marketing is a way to encourage existing users to invite their friends and family to the platform. By offering incentives such as discounts or rewards for referrals. The platform can motivate users to share the platform with others. Referral marketing is an efficient way to acquire new users and build a strong user base.

Social Media (SNS) Marketing
Social media is a powerful tool for promoting digital platforms. Platforms EC Lists can use social media channels to engage with users, share valuable content, and showcase their brand personality. By using targeted advertising on social media, the platform can attract. New users who are interested in a product or service.

What are the most popular travel destinations for Koreans these days?

The day has loosened up a lot ahead of the gyeongchip that the frog will wake up. Perhaps thanks to the clear weather, there are many people traveling around. In particular, I saw a lot of people who went on a trip to Japan on my Instagram feed. If there are that many people going to Japan, it wouldn’t be strange to accidentally run into a friend in the middle of the street while walking through the streets of Osaka. Isn’t traveling to Jagoro expecting the atmosphere and scenery different from Korea? Is it really so? I am trying to find out which travel destinations are most visited by people and whether they are really curious about ‘travel destinations without Koreans’.

Travel destinations without Koreans,

So I searched on Listening Mind. When I searched Azerbaijan Mailing Data for ‘travel destinations without Koreans’. There was no search volume, so similar keywords are recommended. A Japanese travel destination without Koreans. Among the travel destinations, demand for travel to Japan is high.

At the bottom, this trend is shown. Compared to three months ago, it rose by a whopping 145%. The day must have been relaxed, and I wonder if the demand for travel has increased due to the removal of masks in Korea in January (masks are still required for facilities vulnerable to corona infection, such as public transportation and hospitals). So, let’s check if Japan is the most popular travel destination this time?

Listening Mind ‘Travel’ Search Result

I searched for the keyword ‘travel’ in Listening Mind. Demand for travel remained similar regardless of Corona. The red graph at the top of the figure showing the search volume for ‘travel’ did not drop or rise significantly. However, it seems clear that the most popular travel destinations are Guam, Sapporo, Bali, and Okinawa. Two out of four travel destinations are Japan. Is there really a lot of demand for travel to Japan?

Try using the topic sorting function provided by Listening EC Lists Mind. Click on the number of keywords in Topics on the left. People also find travel destinations through travel destination recommendations or course reviews. There are quite a few people who want to travel with a package, perhaps because of concerns about cost. As expected, I search a lot about Jeju Island, Japan, and the United States.