Scent marketing is a type of sensory marketing that uses scent to evoke emotion and brand association. Scents and aromas are used to create memorable experiences for consumers, increase brand awareness and ultimately drive sales. What is the Proust Effect? The Proust effect refers to a phenomenon in which certain […]
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History is always an emotional narrative . There are no stories without emotion. It is in the ability to create emotional engagement that the power of storytelling lies. This is where we come to the most important thing – the ability to create a strong story that will evoke emotions. […]
