In the last article, we explored what NFTs mean and how and why brands use them to market. Brands use it because they believe that issuing NFTs using their intellectual property (IP) will eventually give them the advantage of increasing their value. For more stories please see here.
In this article, following on from the previous article, we will look at what are the success stories of NFT marketing, and find out whether they give brands only advantages. We also take time to think about how to use NFTs better.
NFT Marketing Success StoriesWhere is Starbucks’ ‘Third Place’?
‘Third place’ is often used to mean a physical place between home Benin Email List and work. However, ‘Starbucks’ pointed out ‘Crypto (encrypted) world’ as a third place. Starbucks announced in May that it would create a new global digital community through NFT .
After that, Starbucks collaborated with the Polygon network to launch NFTs last December, which was a huge success. The project, dubbed ‘Starbucks Odyssey’, is an extension of the Starbucks Rewards loyalty program, offering new benefits and experiences to members. It is using NFT to provide incentives to customers. This program has made history with limited edition NFTs now selling for around $2,000 on the secondary market. It was especially sought after by NFT collectors. The NFTs were sold over 360 times on the Nifty Gateway marketplace, with total trading volume exceeding $148,000 in 30 days.
Nike’s shoes can be collected on the blockchain?
Nike, a traditional sneaker company, made headlines last December by acquiring NFT Studio Artifact. Artifact is a company founded in 2019 that produces virtual fashion shoes and clothes created by various artists and issues them as NFTs. Nike acquired these artifacts and jumped into the virtual fashion business.
In fact, Nike already had plans from 2019. Before jumping into the WEB3.0 EC Lists world this year. Nike filed a patent for Cryptokicks, a digital sneaker using Ethereum, at the US Patent and Trademark Office. Nike has so far been known to have made massive profits approaching $200 million from the Web3 ecosystem, including Clonex and Cryptokicks . It is said that there is a 20 times gap with Nike’s rival, Adidas. Nike’s remarkable performance has a significant impact on the traditional fashion industry with some brand power.
