industry email list Archives - Page 2 of 2

Clarity illusion and path

I have been working on defining my personal and professional purpose since October 2019. Defining it for others is much easier than for yourself! To get to this point I have read, I have trained, I have applied it to real companies, I have worked with several specialists and finally I have reached a verbalization that convinces me (who knows if it is another phase of the path or the final one ) . In this article I am going to explain my purpose, which is actually 100% related to you , and I am also going to take the first step in its implementation by inviting you to a very special WhatsApp group.

Clarity, illusion and path

Clarity, illusion and path represents the end of a process, it is the translation of my purpose into a message of strength that anyone top industry data can understand and what is implicit in my way of seeing things and my way of connecting with others above my limits. services or products. The starting point is a phrase, still at 95%, that summarizes my way of approaching things: Personal purpose: Approach others with clarity and confidence to help them find their path and accompany them on the journey This is what I bring, this is who I am. But what does all this have to do with you?

You surely remember more than one situation for

Surely you have thought about several possible alternatives, but you are not sure which of them is correct and how you could implement it. I’m talking about projects, alternatives to grow your business , specific problems… surely you can add several more options. This is the starting point of the EC Lists vast majority of conversations I have before starting a project. My way of reasoning and the experience I have accumulated over these more than 20 years allow me to approach these situations with the confidence necessary to understand them and offer you a clear vision of reality and a solution from which we can start to get going. Delusion Whatever the case, the first step is always to put all the pieces in the correct order to have a clear view of the possible solution.

The 10 most read articles on digital marketing in 2022

2022 ends and it’s time to recap. Personally it has been a pretty good year. The marketing mentorships continue to give me a lot of learning and satisfaction, in consulting , the projects continue to go well. I also continue giving training and conferences that give me life! But the outstanding news at the end of the year is that on 01/26/2023 I launched my new book: “ Marketing for entrepreneurs: step-by-step guide to launching your project ” ( you can now reserve your copy ). The book is divided into 4: Previous preparation for the entrepreneur : mindset, test so you can find out your entrepreneur profile, purpose, obstacles to overcome… everything you need before starting. Methodology to define how to implement the strategy of your startup, personal project or project within your company (it is not only entrepreneurs who launch a company from scratch!).

Most read 2022 articles on Tristán Elósegui's digital marketing blog

What is Ikigai and how to define it? : it is the starting point for a full professional future and a company connected to its clients. That simple and important. “Required” reading! The future of B2B sales is hybrid : B2B sales were evolving digitally, but COVID came to change everything. Digital has more and more weight, but it makes no category email list sense without an offline part (at least for now). What is the metaverse and why is it not feasible? : again I must add: for now. The metaverse has been the buzzword of 2022. A new trend with an impressive future, but at the moment it is nothing more than a promise. Omnichannel as a growth path for B2B : just as the B2B strategy evolves, the way we interact with our potential customers must evolve.

The most read digital marketing articles on Tristán Elósegui's blog

10 tips for having a good conversation : The article summarizes a talk by Celeste Headlee on Ted Talks and helps us focus on what is important. Coca-Cola once again shows its excellence in brand strategy : little to add about a brand so, so relevant worldwide. A master class on how to connect with your market through branding. Keys to effective communication with your clients : the client contains most of the EC Lists answers to the challenges that the company faces. But to do this we must learn to communicate with them. The Social Dilemma : is an article about a Netflix report , which has generated quite a bit of controversy. From my point of view, this report has generated a much-needed conversation. To what extent are social networks beneficial/harmful? How should we educate to enhance the positive?

Zara Pre-Owned Inditex’s masterstroke

There are tactical movements and strategic movements. A very clear example of the first is . What we experienced last week with the Black Friday offers , and another magnificent example of the second is the movement that the Inditex group has made with pre-owned Zara. Of course there are great strategies, but in most cases Black Friday comes down to . Deciding the discount percentage, the budget of the campaigns and “shooting.” Neurons are not spent beyond that. It is a tactical way to achieve results with its associated problems already mentioned . But the case of the Inditex Group is very different. Let me explain to you. Growth in the sale of second-hand clothing What threats does Zara have in the fashion sector?

If we were Zara, how could we react to the threat of Vinted and Wallapop?

If a company sees its sales falter due to a competitor that sells cheaper, what do you think. Would be the most common reaction? If it is in. Your hands, due to budget and sales margins, the most common reactions could be: Increase advertising pressure . Zara does practically no industry email list traditional advertising. It works with influencers, but above all it relies on the quality of its service (garment renewal, logistics, sales processes, etc.) and its presence with the best locations in each city. Price . Management : another common reaction could be to lower prices, it is the lever that has the greatest traction in the market. We can start making greater discounts, promotions, etc. and direct these actions to all customer segmen effective.lvinar dapibus leo.

Inditex launches into the second-hand clothing market with Zara Pre-Owned

Instead of reacting with standard tactical actions, Inditex has made a master move by launching Zara Pre-. Owned (for now only in the . UK as a test market). Customers on this platform will be able to repair their clothes, resell them or donate them . I am not going to get into its specific operation, since it is not the subject of this blog, but I do want to analyze what this means for the EC Lists brand: 1. New market and defensive action against competition (Vinted) On the one hand, it enters a market that has been growing for years (perhaps they. Entered a little late, but with its strength I think they are going to change the sector) and it deals a good blow to the competition (since it is one of the brands best sellers on Vinted). That is to say, on the one hand it generates greater income (from. Commissions and clothing repair), and on the other hand it stops the competition.

EFPA Spain once again trusts Parnaso to carry out a campaign aimed

The independent agency Parnaso has been in charge of the strategic construction. Therefore, creative development and production of the new EFPA Spain campaign. The Spanish Association of Financial Advisors and Planners EFPA. Therefore, brings together professionals dedicated to financial advice and planning in Spain. As an independent professional certification platform. It currently has more than 35,000 certified associates. Parnaso has been in charge of building the strategy and creative concept of the new EFPA Spain campaign aimed at its associates and all professionals in the financial sector.

Created and produced all the piece

The Sevillian agency has created top industry data and produced all the pieces of the campaign (graphics for magazines. Video and banner for online media and social networks) to communicate to professionals in personal financial advice and planning the importance of continuous quality training for be updated in a world as changing and volatile as the current one. Therefore, during these months. EFPA Spain will hold in-person training sessions in different cities in Spain. The other main objective of the campaign is to highlight the EFPA website through which it shares the latest news from the sector.

The EFPA team is very easy to work with

The content of its own quarterly EC Lists magazine. Therefore, as well as the guest signatures of prestigious finance professionals. «We are very grateful for the trust. Honestly, the EFPA team is very easy to work with. Without a doubt. The commissioning of this new campaign has been a great creative challenge for us since we are very aware of the importance of training and information for EFPA for its associates. Therefore, stated José Arribas, executive director and chief creative officer of Parnassus.

The central government triples spending on advertising

The Government of Spain plans to invest more than 158 million euros in advertising this year. As stated in the 2022 Institutional Advertising and Communication plan. This plan is prepared annually by the Institutional Advertising. Communication Commission, a collegiate body attached to the Secretariat of State of Communication from the Presidency of the Government. This figure places the Government led by Pedro Sánchez as the largest advertiser in the country. Ahead of large private multinationals such as L’Oréal, Vodafone and Orange, which follow far behind.

Considerable increase in spending

The ministries that in December category email list will have launched a greater number of campaigns (10 or more) will be the Ministry for the Ecological Transition and Demographic Challenge with 56. Which represents 33.53%; the Ministry of Health with 16 campaigns, (9.58%); the Ministry of Culture and Sports with 13 campaigns (7.78%) and the Ministry of Agriculture. Fisheries and Food with 12 campaigns (7.19%). Compared to previous years. This represents a considerable increase in spending on state advertising. In 2021, the total cost was 42,567,007.31 euros. Almost four times less than this year. In 2020, the state administration spent 66 million euros; in 2019, 62.8; in 2018, 71.5 and in 2017, 70, figures that are very far from the amount planned for this last year.

Main advertisers in Spain

InfoAdex , the consulting firm that EC Lists collects data to control advertising investment in the media. Analyzes every year the companies that spend the most on advertising. According to its 2021 advertising investment ranking (there is still no one that classifies the advertisers of 2022). Behind the State are the following companies. L’Oréal Spain would occupy second place with 71.1 million euros invested in marketing and communication. Percentage of 1.8% of the total controlled advertising investment in controlled media in Spain. Procter & Gamble Spain would be in third place. With 66.6 million euros, and Orange Spain in fourth, with 59.5 million. They would be followed in the table by Línea Directa (53.4 million). El Corte Inglés (50.5), Telefónica (48.9) and Volkswagen España (46.2).

A teddy bear tastes the honey of fame in this tender Lidl spot

Perhaps looking in the mirror of its rival Aldi (whose Christmas campaigns have been starred for several years in British lands by the endearing carrot Kevin the Carrot ). Lidl has decided to give this year the leading role of its new Christmas spot to a tender character. Who rivals in friendliness with Kevin himself: a teddy bear named “Lidl Bear.” Signed by the Accenture Song agency (formerly Karmarama). The supermarket chain’s new advertisement in the United Kingdom begins with a nice scene. In which a father accidentally shrinks his Lidl sweater in the washing machine and his daughter has the ingenious idea to Put the garment on your teddy bear

Big Hug Tasty food Narrative complet

The teddy bear, whose face is invariably industry email list impassive. Then becomes a superstar with his own social media channels, a best-selling autobiography. Magazine covers and even the occasional scandal involving a model and a girl. limousine. The original owner of the teddy bear. However, misses her furry friend , who resides on a private jet where the revelry is inexhaustible throughout the day. Fortunately, the girl’s wish to be reunited with her beloved teddy bear is fulfilled and they both have an emotional meeting on Christmas Day.

Lidl's new Christmas campaign

While the stuffed animals that make EC Lists their way into Christmas advertising traditionally become lucrative merchandising items. Lidl wants the bear in its latest spot to ultimately become the symbol of its toy donation bank so that no child run out of gifts this Christmas. “What sets ‘Lidl Bear’ apart from other Christmas characters is his hilarious deadpan. Explains Claire Farrant, Lidl ‘s UK marketing director . «By displaying no emotion, the bear generates humorous situations and successfully transmits our message about what really matters at Christmas. That’s why you won’t see ‘Lidl Bear’ for sale in any of our stores. Since given the unrealistic expectations that often exist at Christmas, we know that what really matters at this time is being with the people you love. “, Add.

The Art of Product Management

Blog, so I am now going to enter a more technical The Art. Elevate Your part in which I am going to explain to you how. I find niches and how I work on them. To begin with, finding the right niche is the most important. Thing since, as I told you at the beginning, if the topic. Doesn’t make money, the only thing you. Perfect, with this I can start working with the assumption that. I can position my website. To summarize. To get into a niche I have to find a topic with good volume. Attacked by low DR and low quality websites that have achieved good traffic. Likewise, I notice that the layout is quite bad.

Aptured almost The Art entirely by one or two URL

It does not resolve the search intention completely well and its category email list traffic is distributed, that is, it is not captured almost entirely by one or two URLs. Great, because once I have found the niche, I do Keyword research including short tails and long tails. There are those who leave aside long tail keywords because their volume is lower, but I do exactly the opposite , I work on them because I will be able to position them more easily and in this way I will get traffic that I will refer to the fattest keywords to help position them. Plus, now with Dino BRAIN.

Take this opportunity to tell you that if you want

It doesn’t cost me anything to create those EC Lists items, so it seems like a good move to me. How to do Keyword Research Likewise, as I do my study, I group those keywords according to their category so that I begin to define the search intention. I take this opportunity to tell you that if you want to see in more detail how I do keyword research, I recently wrote an article in SEO.

Warriors where I show step by step how to do keyword research from scratch . After that, it’s time to do something that not everyone does but I see it as necessary: soak up the subject. I have to understand how the higher education system works in Chile, what type of universities that country has, what are the most requested majors, what are the scholarship procedures, etc.

Home » industry email list » Page 2

Elevate Your Product Strategy

Blog, so I am now going to enter a more technical Elevate Your part in which I am going to explain to you how I find niches and how I work on them. To begin with, finding the right niche is the most important thing since, as I told you at the beginning, if the topic doesn’t make money, the only thing you will do is waste your time. What themes make money? Legal downloads, procedures, technology, service directories (best plumbers in XXXXX), education… Well, with those themes in mind, what I do is go around the Hispanic world map looking for the space to enter. To do this, I look for keywords such as “check the”, “best in”, “in Buenos Aires”, “career”.

Universities in other Elevate Your countries

As you can see, they are all phrases to finish industry email list that the SEO tools autocomplete for me with their corresponding volume: In the example above I have simply searched for “best universities” and, as a result, I see that this keyword encompasses: Universities in the search country (Spain). Universities in cities (Madrid). Universities. In other countries (United States). Universities around the world. Universities according to major (medicine) Additionally, the keyword has a good CPC, so I am going to analyze those keywords specifically in Ahrefs to see the competition.

Usually prioritize Mexico Colombia

Ok, things are difficult in Spain, we will EC Lists have to go to Latin. America to see if there are more possibilities. Of all the possible countries, I usually prioritize Mexico, Colombia, Ecuador, Peru, Argentina and Chile . The problem is that many other nichers also prioritize them, so it is not so easy to find the space.

Luckily, and with patience, I see that in Chile for the keyword “best universities” there are 3 low DR websites. How to find niches easily And not only that, but in some cases. Its growth curve is very vertical, which means that it has managed. To attract traffic and position itself in a short time. how to analyze the competition.

Home » industry email list » Page 2

Weekly Product Industry Updates

People who impressed me a lot and encouraged Weekly Product. Mastering Product me to get into this world and create a Luckily, the train passed for the second time and this time I did catch it. After all, they had a method and I wanted to learn it. Coincidences of life, as soon as SEO Mentoring started, my star website went to the underworld and I went from earning €500 to just over €200. So far, the biggest blow I have ever experienced. But luckily I was already in MS2 (SEO Mentoring 2) so there was no option to throw in the towel. I transformed, as best I could, all my anger into energy and looked for a way to make the most of the training. And luck was with me because it went quite well for me.

Just had to put in Weekly Product hours and hours

Thanks to SEO Mentoring I learned to find top industry data niches and position them , with everything that entails: doing good keyword research, delegating with a correct briefing, creating an external link strategy (when necessary), and a long etcetera… I just had to put in hours and hours, the talent was already provided by Dean, Dani and Roldán. Ah! And thanks to this program we managed to lift the downed website and multiply its traffic by 3. On a financial level, I finished the training at around €1,700, but without a doubt what I value most is everything I learned. This is what has allowed me to progress and double that amount today.

Something new every day

As I have told you before, for me the key EC Lists is constant training. And in this way we arrive at today, experiencing a beautiful and intense situation. I am currently about to leave my job as an engineer to launch myself into the niche. SEO world and trying to learn something new every day. It’s only been a year since. I signed up for MS2 but now I do have a less chaotic way of working and a method. That I have seen works, do you want me to tell you about it. Let’s talk about SEO Explaining my journey is very good and very nice, but this is an SEO

Home » industry email list » Page 2

Improved ICE Score or how to provide objectivity to a subjective method

Exactly! Ains, how fast you think. Wow, you’ve impressed me. I haven’t finished writing this sentence and you’re already thinking about the solution: Vic establishes a unified criterion that gives objectivity to the system. Exact! Indeed, Therefore,the solution to the problem of subjectivity and lack of concreteness is objectivity and concreteness . There’s no more. Boom. A meme would be needed here.

Main characteristics of the Improved ICE Score

The improved ICE Score aims to add concreteness and objectivity to the initial method thanks to three changes: Divide each point of the ICE into a series of more objective sub-criteria that are aligned with the reality of our top industry data business . For example, we can divide the Impact into a series of scores based on the point in the funnel we think it will affect, a categorization of impactTherefore, indices depending on whether it is a media campaign, display, CRO, product improvement, viral, etc.

Contextualize the weight by maximum and minimum values

The other point, although less important, is to contextualize the values based on the maximum score obtained EC Lists from all the ideas in each point. Ask yourself this question: what is 10 on a scale of 0 to 10? Yes, full marks, indeed. However, when there is a person giving the score, an internal and subjective scale of values is usually used on that scale from 0 to 10.Therefore, There are people who tend to move between values of 6 and 8, people who do not give 10 even out of the blue, and others. Getting a 5 is already difficult.

ICE Score improved version how to prioritize the ideas of the Growth team

Sunday afternoon, sofa, blanket and post. The last in the series. A post against the clock (like the previous ones, what a novelty) but perhaps the most valuable of all: it is the sixth in six weeks or, in other words, Vicent pays for dinner. He will have to acknowledge it publicly in the comments… hehehe What less, then, than to bring up that topic that united us in debate a few weeks after his return to Spain from his expedition through San Francisco.

What is the ICE Score? The official definition

In his book The Hacking Growth Method , Sean Ellis proposes a simple method to organize ideas and prioritize category email list them, assigning them a score based on 3 criteria: Impact : impact that we predict that idea, action or test will have. We cannot foresee the same impact by changing the color of a button as by closing an agreement with the biggest influencer in the sector. Going on TV does not have the same impact as sending an email to our list.

Confidence

refers to the degree of security we have that this idea or action will have the impact we believe. Sean says something like “how sure are EC Lists we that it’s going to work?” Although, we will see later, “functioning” is too diffuse a concept to do Growth. Ease : ease or, rather, cost of carrying out the idea or action. Cost not only refers to monetary costs, but also to the sum of time, money, personnel, effort… Come on, it refers to how many resources we will have to remove from other tasks to carry out the idea. Be careful, at this point you must give a higher score the fewer resources you need or you will distort the ICE Score.