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Trabaja con emails transaccionales

Los correos electrónicos transaccionales son fundamentales en la estrategia de Email Marketing. Therefore para fidelizar clientes en el sector deportivo. Trabaja con estos mensajes son enviados a los usuarios. Una vez realizan una acción determinada en una página web perteneciente, a tu dominio. Considera que estos emails son capaces de llamar la atención de los usuarios . Poseen una alta tasa de apertura debido a que es una información que esperan recibir. Una vez que el cliente realice una acción, o se cumpla un criterio que has determinado previamente, debe llegarle el mensaje. Algunos ejemplos de correos electrónicos transaccionales son los siguientes: Email de registro: este se envía cuando un usuario crea una cuenta o se registra en una web, aplicación o newsletter. Correo de notificación: se suministra información relevante a los usuarios sobre acciones que han realizado previamente en tu sitio web o aplicación.

Apóyate en el marketing estacional

Cabe duda de que las fechas especiales. Therefore Son ideales category email list para hacerle saber a tus clientes que los tienes presentes. Por lo tanto, tienes que aprovechar su cumpleaños, aniversario, Navidad, San Valentín, Día del Padre/Madre, estaciones, etc. para ofrecerles un descuento. Puedes enviarles un saludo o una felicitación, comentarles las novedades de tu negocio, brindarles promociones exclusivas para esos días y mucho más. Ten en cuenta que este tipo de acciones generan emociones, respeto, empatía y conexión. Por eso, es oportuno que cada año cuentes con un calendario de marketing, de modo que puedas resaltar las fechas importantes. Esto te servirá para anticiparte, y te ayudará a vender más que tu competencia. Lo recomendable es que comiences tus acciones algunos días o semanas antes de la fecha.

Ofrece un programa de fidelización

A las personas les gusta sentirse especiales y valoradas. Therefore una EC Lists buena manera de demostrárselo es mediante un programa premie su fidelidad. Estos ayudan a incrementar. Retención de los clientes y las interacciones con los usuarios. Y lo mejor es que pueden adoptar muchas formas y estrategias distintas según las necesidades de tu marca. Vas a poder ofrecerles programas VIP, por ejemplo. Estos son los más efectivos porque los clientes los asocian automáticamente con la idea de recibir beneficios especiales. Otra manera es otorgarle alguna recompensa por su cumpleaños o aniversario, esto se percibe como una oferta personal y única. O también puede optar por los programas de socios o afiliados, perfectos para pequeñas empresas o para aquellas que buscan ampliar su base de clientes. Permiten combinar ofertas en diferentes ubicaciones, usar descuentos .

How to improve your skills

So now you know which skills you need to further your SEO career, here’s a question: How do you improve them? There are three ways you can get started. Continued professional development As SEO is always evolving, it’s important even for the most seasoned SEO to be open to learning new things. Continuing your professional development by attending leading industry conferences and taking relevant courses will allow you to develop your SEO skills further.

On-the-job training

There are several ways to gain on-the-job experience to improve your . SEO skills—whether it be an internship with category email list a reputable SEO company or . Offering your services to local charities. There are also skill exchange websites where you can offer your SEO skills in return for something. Like website design or even singing lessons. Giving. SEO help in exchange for singing lessons on . Skill Harbour Personal. Projects Building your own websites and optimizing them yourself is a great way to improve your SEO skills.

Final thoughts

The first and most important step in establishing a career in . SEO is improving your skills. This requires understanding . The fundamentals and gaining practical experience. If you want to get started EC Lists with S. EO, try our free SEO training course. This is a great first step in gaining essential SEO skills. Got questions? Ping me on Twitter. Having your own digital assets can . Allow you to experiment with new things, understand which aspects of . SEO you naturally excel at, and make mistakes without messing up a client’s site.

Advertising for children calculate the price of your services

Advertisements for children are messages whose objective is to generate. Therefore, interest in a product or Advertising for service focused on children . Therefore, creating this type of advertising requires ethics and responsibility. According to Unicef data , “in Mexico, 50% of girls and boys between 6 and 11 years old are Internet or computer users and in the case of adolescents between. However, 12 and 17 years old, between 80 and 94% use internet or a computer.” So, it is an attractive niche for those who want to create. However, digital or physical products for this audience. When it comes to young people, selling cannot be the only objective. In other words, Ethics are necessary in advertising for children . If you apply it, it will give you a great plus of social responsibility .

Advertising for How to understand aimed at children

Infants are impressionable, in general, they tend to. In other words, believe everything they see and hear, make decisions impulsively category email list and feel attracted to anything that is fashionable. If we add to this the fact that they were born in the digital age and are constantly exposed to screens, everything becomes. In conclusion, more evident. So, it is a shared responsibility to regulate the ads that children consume . On the one hand, brands must have policies governing how they. In conclusion, communicate with children to ensure that their rights are not violated. On the other hand, the State. In conclusion, and institutions are obliged to establish regulations on advertising for children .

Responsible Marketing Principles for Kids

As we have already mentioned, advertising for children must be respectful and ethical, in order to protect children from deception and EC Lists ensure that the experience with the brand is satisfactory. The golden rule is to avoid lies and promote positive values, since creating advertising for children requires a series of guidelines that we explain below: Age-appropriate content Have you noticed that cartoons indicate the appropriate age to watch them? Some are for children over 12 years old, while others are intended for children as young as 5 years old. In other words, they are classified. The same goes for advertising. It happens that children are in full emotional and cognitive development, so it is the responsibility of adults to guarantee this process as best as possible.

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The digital marketing briefing: What is it and how to do it? Download my template

If you are a digital manager or social media manager, you are interested in reading this article carefully. Surely on many occasions a potential client has contacted you to ask for a proposal for digital marketing management for their company. They have sent you an email or, in the best of cases, they have called you, but they have barely given you any information.

What is a digital marketing or social media briefing

As I mentioned before, when presenting a digital marketing or category email list social media proposal to a client; or, when the time comes, to design a digital marketing or social media plan, it is necessary first of all to provide us with information about certain aspects of your company, product or service, business model, etc. You’re probably wondering: ” But what information should I ask him?” . Very simple: Everything you need to really understand your real needs in terms of digital marketing. Then I’ll detail them for you.

What are the advantages of carrying out a digital marketing briefing

briefing? Working with a briefing demonstrates professionalism EC Lists on both sides, both the marketing manager of the company requesting the proposal; as well as the professional who must carry it out. Among the advantages that this document provides, these would be the most significant: The proposal will really adjust to the client’s needs. You will know in advance whether or not you can help that company.

The 10 most read articles on digital marketing in 2022

2022 ends and it’s time to recap. Personally it has been a pretty good year. The marketing mentorships continue to give me a lot of learning and satisfaction, in consulting , the projects continue to go well. I also continue giving training and conferences that give me life! But the outstanding news at the end of the year is that on 01/26/2023 I launched my new book: “ Marketing for entrepreneurs: step-by-step guide to launching your project ” ( you can now reserve your copy ). The book is divided into 4: Previous preparation for the entrepreneur : mindset, test so you can find out your entrepreneur profile, purpose, obstacles to overcome… everything you need before starting. Methodology to define how to implement the strategy of your startup, personal project or project within your company (it is not only entrepreneurs who launch a company from scratch!).

Most read 2022 articles on Tristán Elósegui's digital marketing blog

What is Ikigai and how to define it? : it is the starting point for a full professional future and a company connected to its clients. That simple and important. “Required” reading! The future of B2B sales is hybrid : B2B sales were evolving digitally, but COVID came to change everything. Digital has more and more weight, but it makes no category email list sense without an offline part (at least for now). What is the metaverse and why is it not feasible? : again I must add: for now. The metaverse has been the buzzword of 2022. A new trend with an impressive future, but at the moment it is nothing more than a promise. Omnichannel as a growth path for B2B : just as the B2B strategy evolves, the way we interact with our potential customers must evolve.

The most read digital marketing articles on Tristán Elósegui's blog

10 tips for having a good conversation : The article summarizes a talk by Celeste Headlee on Ted Talks and helps us focus on what is important. Coca-Cola once again shows its excellence in brand strategy : little to add about a brand so, so relevant worldwide. A master class on how to connect with your market through branding. Keys to effective communication with your clients : the client contains most of the EC Lists answers to the challenges that the company faces. But to do this we must learn to communicate with them. The Social Dilemma : is an article about a Netflix report , which has generated quite a bit of controversy. From my point of view, this report has generated a much-needed conversation. To what extent are social networks beneficial/harmful? How should we educate to enhance the positive?

The central government triples spending on advertising

The Government of Spain plans to invest more than 158 million euros in advertising this year. As stated in the 2022 Institutional Advertising and Communication plan. This plan is prepared annually by the Institutional Advertising. Communication Commission, a collegiate body attached to the Secretariat of State of Communication from the Presidency of the Government. This figure places the Government led by Pedro Sánchez as the largest advertiser in the country. Ahead of large private multinationals such as L’Oréal, Vodafone and Orange, which follow far behind.

Considerable increase in spending

The ministries that in December category email list will have launched a greater number of campaigns (10 or more) will be the Ministry for the Ecological Transition and Demographic Challenge with 56. Which represents 33.53%; the Ministry of Health with 16 campaigns, (9.58%); the Ministry of Culture and Sports with 13 campaigns (7.78%) and the Ministry of Agriculture. Fisheries and Food with 12 campaigns (7.19%). Compared to previous years. This represents a considerable increase in spending on state advertising. In 2021, the total cost was 42,567,007.31 euros. Almost four times less than this year. In 2020, the state administration spent 66 million euros; in 2019, 62.8; in 2018, 71.5 and in 2017, 70, figures that are very far from the amount planned for this last year.

Main advertisers in Spain

InfoAdex , the consulting firm that EC Lists collects data to control advertising investment in the media. Analyzes every year the companies that spend the most on advertising. According to its 2021 advertising investment ranking (there is still no one that classifies the advertisers of 2022). Behind the State are the following companies. L’Oréal Spain would occupy second place with 71.1 million euros invested in marketing and communication. Percentage of 1.8% of the total controlled advertising investment in controlled media in Spain. Procter & Gamble Spain would be in third place. With 66.6 million euros, and Orange Spain in fourth, with 59.5 million. They would be followed in the table by Línea Directa (53.4 million). El Corte Inglés (50.5), Telefónica (48.9) and Volkswagen España (46.2).

The Art of Product Management

Blog, so I am now going to enter a more technical The Art. Elevate Your part in which I am going to explain to you how. I find niches and how I work on them. To begin with, finding the right niche is the most important. Thing since, as I told you at the beginning, if the topic. Doesn’t make money, the only thing you. Perfect, with this I can start working with the assumption that. I can position my website. To summarize. To get into a niche I have to find a topic with good volume. Attacked by low DR and low quality websites that have achieved good traffic. Likewise, I notice that the layout is quite bad.

Aptured almost The Art entirely by one or two URL

It does not resolve the search intention completely well and its category email list traffic is distributed, that is, it is not captured almost entirely by one or two URLs. Great, because once I have found the niche, I do Keyword research including short tails and long tails. There are those who leave aside long tail keywords because their volume is lower, but I do exactly the opposite , I work on them because I will be able to position them more easily and in this way I will get traffic that I will refer to the fattest keywords to help position them. Plus, now with Dino BRAIN.

Take this opportunity to tell you that if you want

It doesn’t cost me anything to create those EC Lists items, so it seems like a good move to me. How to do Keyword Research Likewise, as I do my study, I group those keywords according to their category so that I begin to define the search intention. I take this opportunity to tell you that if you want to see in more detail how I do keyword research, I recently wrote an article in SEO.

Warriors where I show step by step how to do keyword research from scratch . After that, it’s time to do something that not everyone does but I see it as necessary: soak up the subject. I have to understand how the higher education system works in Chile, what type of universities that country has, what are the most requested majors, what are the scholarship procedures, etc.

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ICE Score improved version how to prioritize the ideas of the Growth team

Sunday afternoon, sofa, blanket and post. The last in the series. A post against the clock (like the previous ones, what a novelty) but perhaps the most valuable of all: it is the sixth in six weeks or, in other words, Vicent pays for dinner. He will have to acknowledge it publicly in the comments… hehehe What less, then, than to bring up that topic that united us in debate a few weeks after his return to Spain from his expedition through San Francisco.

What is the ICE Score? The official definition

In his book The Hacking Growth Method , Sean Ellis proposes a simple method to organize ideas and prioritize category email list them, assigning them a score based on 3 criteria: Impact : impact that we predict that idea, action or test will have. We cannot foresee the same impact by changing the color of a button as by closing an agreement with the biggest influencer in the sector. Going on TV does not have the same impact as sending an email to our list.

Confidence

refers to the degree of security we have that this idea or action will have the impact we believe. Sean says something like “how sure are EC Lists we that it’s going to work?” Although, we will see later, “functioning” is too diffuse a concept to do Growth. Ease : ease or, rather, cost of carrying out the idea or action. Cost not only refers to monetary costs, but also to the sum of time, money, personnel, effort… Come on, it refers to how many resources we will have to remove from other tasks to carry out the idea. Be careful, at this point you must give a higher score the fewer resources you need or you will distort the ICE Score.