The independent agency Parnaso has been in charge of the strategic construction. Therefore, creative development and production of the new EFPA Spain campaign. The Spanish Association of Financial Advisors and Planners EFPA. Therefore, brings together professionals dedicated to financial advice and planning in Spain. As an independent professional certification platform. It currently has more than 35,000 certified associates. Parnaso has been in charge of building the strategy and creative concept of the new EFPA Spain campaign aimed at its associates and all professionals in the financial sector.
Created and produced all the piece
The Sevillian agency has created top industry data and produced all the pieces of the campaign (graphics for magazines. Video and banner for online media and social networks) to communicate to professionals in personal financial advice and planning the importance of continuous quality training for be updated in a world as changing and volatile as the current one. Therefore, during these months. EFPA Spain will hold in-person training sessions in different cities in Spain. The other main objective of the campaign is to highlight the EFPA website through which it shares the latest news from the sector.
The EFPA team is very easy to work with
The content of its own quarterly EC Lists magazine. Therefore, as well as the guest signatures of prestigious finance professionals. «We are very grateful for the trust. Honestly, the EFPA team is very easy to work with. Without a doubt. The commissioning of this new campaign has been a great creative challenge for us since we are very aware of the importance of training and information for EFPA for its associates. Therefore, stated José Arribas, executive director and chief creative officer of Parnassus.
