Exactly! Ains, how fast you think. Wow, you’ve impressed me. I haven’t finished writing this sentence and you’re already thinking about the solution: Vic establishes a unified criterion that gives objectivity to the system. Exact! Indeed, Therefore,the solution to the problem of subjectivity and lack of concreteness is objectivity and concreteness . There’s no more. Boom. A meme would be needed here.
Main characteristics of the Improved ICE Score
The improved ICE Score aims to add concreteness and objectivity to the initial method thanks to three changes: Divide each point of the ICE into a series of more objective sub-criteria that are aligned with the reality of our top industry data business . For example, we can divide the Impact into a series of scores based on the point in the funnel we think it will affect, a categorization of impactTherefore, indices depending on whether it is a media campaign, display, CRO, product improvement, viral, etc.
Contextualize the weight by maximum and minimum values
The other point, although less important, is to contextualize the values based on the maximum score obtained EC Lists from all the ideas in each point. Ask yourself this question: what is 10 on a scale of 0 to 10? Yes, full marks, indeed. However, when there is a person giving the score, an internal and subjective scale of values is usually used on that scale from 0 to 10.Therefore, There are people who tend to move between values of 6 and 8, people who do not give 10 even out of the blue, and others. Getting a 5 is already difficult.
