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All about scent marketing using the Proust effect

Scent marketing is a type of sensory marketing that uses scent to evoke emotion and brand association. Scents and aromas are used to create memorable experiences for consumers, increase brand awareness and ultimately drive sales.

What is the Proust Effect?

The Proust effect refers to a phenomenon in which certain scents Bahrain Email List evoke strong memories and emotions. The name comes from French writer Marcel Proust’s description of this experience in his novel “In Search of Lost Time”.

In this novel, the protagonist dips a Madeleine cookie into a tea cup, and the scent and taste of this cookie evokes many memories from his childhood. Proust describes this experience as “intentional memory” that is more powerful than “involuntary memory.”

The Proust effect has been studied by psychologists, who have found that the sense of smell is intimately connected to the cerebral lymphatic system involved in memory and emotion. This connection is believed to trigger the powerful memories that scents evoke.

Signature scent sold at Kyobo Book Center

When visiting Kyobo Book Center, I think there are many people who have felt the cool yet subtle scent. Kyobo Bookstore developed it in 2015 as part of scent marketing to give the impression of walking through a dense forest when visiting the store.

The scent of eucalyptus and cypress base creates a “book scent”. In response to inquiries from customers who wanted to buy this “Book Incense”, it was sold in a limited quantity of 200 as part of the Bundang store opening event in October 2017, but after that in 2018. It was released as a regular product that can also be purchased online on April 26th.

2) Lush’s special fragrance marketing
Lush is famous for being a brand that doesn’t EC Lists advertise. However, Lush does a different marketing than other brands. The first marketing method is so-called in-house staff taking care of incoming customers and kindly introducing various products.

Still Popular Virtual Influencers, What Marketers Need to Know

Recently, Korea’s first survival program ‘Girl Reverse’, which is conducted in a virtual world, is gathering a lot of attention. It has received a lot of expectations and attention from the public even before its launch, but it has not disappointed and is gaining popularity among domestic and foreign fans with a new format, stage production, and character world view that has never been seen before.

What is a virtual character or virtual human?

Virtual characters and virtual humans are characters in virtual space Bahamas Email List created with artificial intelligence (AI) that interact with people in various ways, such as SNS, video, and chatbots, and are human-shaped computers. They can be shown in various forms such as characters, chatbots or avatars and can be used in a variety of fields including education, healthcare, entertainment and customer service.

Virtual humans can be freely set in appearance, gender, age, personality, etc. to suit various consumer purposes, and can be used to provide personalized experiences and services regardless of location and time constraints. With these strengths, she is active as an advertising model or influencer.

Why are virtual influencers growing in popularity?

Virtual humans are becoming a popular trend in digital marketing. To date, it is used in a variety of ways in marketing, including brand advertising models and influencers. The biggest reason why virtual characters are so popular in the brand market is that. They can minimize the cost and risk of using models. Beyond that, friendly characters and virtual humans foster more interactions between brands and customers. Allowing them to form personal relationships with their customers. Another advantage of virtual humans is that they can help customers at any time. Automated tools like chatbots can improve the customer experience and increase engagement with your brand.

As technology advances, we can expect to see much more EC Lists sophisticated virtual characters. Virtual humans can be a powerful tool in digital marketing as an influencer. But they should be used appropriately, with careful consideration of your brand’s goals and target audience.

Effective Platform Marketing Strategies and Success Stories

The biggest difference between a platform and a product or service is that users must continuously interact and create value. Therefore, strategies that increase exposure to potential customers are limited. It’s not just a one-time exposure, it’s about making sure users stay on the platform continuously. Of course, a new acquisition strategy is important, but in the end, if the exchanged value is not satisfied with users, that strategy will be useless.

Therefore, platforms must use strategies such as influencer marketing, content marketing, referral marketing, social media marketing, and email marketing to attract new users, retain existing users, and build a strong brand image. When a marketing strategy like this is established, your digital platform will be successful.

5 Effective Platform Marketing Strategies

Let’s take a closer look at an effective platform marketing strategy.

influencer marketing
Influencer marketing is a powerful way to promote your platform Austria Email List to more people. By partnering with influencers who have a large number of followers on social media, the platform can increase awareness and reach new users. Influencers can create content that showcases the features and benefits of the platform and convince their followers to sign up and give it a try. To get the most out of influencer marketing, platforms need to select influencers that align with their brand values and audience.

content marketing
Content marketing involves creating valuable and informative content that solves a customer problem or is informative. By sharing useful content on social media, blogs and other online channels, the platform can establish itself as a leading brand in the industry and build a fandom. Content marketing can also help improve SEO and drive traffic to your website on the platform.

Referral marketing

Referral marketing is a way to encourage existing users to invite their friends and family to the platform. By offering incentives such as discounts or rewards for referrals. The platform can motivate users to share the platform with others. Referral marketing is an efficient way to acquire new users and build a strong user base.

Social Media (SNS) Marketing
Social media is a powerful tool for promoting digital platforms. Platforms EC Lists can use social media channels to engage with users, share valuable content, and showcase their brand personality. By using targeted advertising on social media, the platform can attract. New users who are interested in a product or service.

What are the most popular travel destinations for Koreans these days?

The day has loosened up a lot ahead of the gyeongchip that the frog will wake up. Perhaps thanks to the clear weather, there are many people traveling around. In particular, I saw a lot of people who went on a trip to Japan on my Instagram feed. If there are that many people going to Japan, it wouldn’t be strange to accidentally run into a friend in the middle of the street while walking through the streets of Osaka. Isn’t traveling to Jagoro expecting the atmosphere and scenery different from Korea? Is it really so? I am trying to find out which travel destinations are most visited by people and whether they are really curious about ‘travel destinations without Koreans’.

Travel destinations without Koreans,

So I searched on Listening Mind. When I searched Azerbaijan Mailing Data for ‘travel destinations without Koreans’. There was no search volume, so similar keywords are recommended. A Japanese travel destination without Koreans. Among the travel destinations, demand for travel to Japan is high.

At the bottom, this trend is shown. Compared to three months ago, it rose by a whopping 145%. The day must have been relaxed, and I wonder if the demand for travel has increased due to the removal of masks in Korea in January (masks are still required for facilities vulnerable to corona infection, such as public transportation and hospitals). So, let’s check if Japan is the most popular travel destination this time?

Listening Mind ‘Travel’ Search Result

I searched for the keyword ‘travel’ in Listening Mind. Demand for travel remained similar regardless of Corona. The red graph at the top of the figure showing the search volume for ‘travel’ did not drop or rise significantly. However, it seems clear that the most popular travel destinations are Guam, Sapporo, Bali, and Okinawa. Two out of four travel destinations are Japan. Is there really a lot of demand for travel to Japan?

Try using the topic sorting function provided by Listening EC Lists Mind. Click on the number of keywords in Topics on the left. People also find travel destinations through travel destination recommendations or course reviews. There are quite a few people who want to travel with a package, perhaps because of concerns about cost. As expected, I search a lot about Jeju Island, Japan, and the United States.

Search keyword trend by keyword – Ascent trend of Ascent Korea

Have you ever wondered how much time people spend on their cell phones and internet each day? The internet has become an integral part of everyday life in the digital age and it is not surprising that many people spend a significant amount of time using it. According to a recent survey, Koreans spend an average of 6 hours on the Internet and at least 3 hours on mobile phones a day.

An average of 6 hours of Internet use includes time spent using all electronic devices, including computers, smartphones and tablets, which means that many people spend a significant portion of their day in front of a screen. In fact, some studies have shown that the average person spends a quarter of their waking hours on the Internet.

What is a Keyword?

A keyword is a term that people use to search for information on Australian Email Lists the Internet. As the use of the Internet becomes more common, interest in the role of keywords is becoming more and more important. Depending on how you search for keywords, the content displayed in the search results will provide you with the most appropriate pages. In other words, you can find out what topics and information people are interested in and search for in specific keywords.

This in turn can help your website rank higher in search results and drive more organic traffic to your site. In the next section, I will explain two reasons why keyword analysis is necessary.

Why do you need keyword analysis?

That’s why keyword analysis has become an essential tool for businesses. And organizations that want to optimize online and reach their goals. By analyzing which keywords are most relevant to your users, products or services, you can create content tailored. To the interests and needs of your business’ customers.

Understanding customer intent
From the previous discussion, it was found that topics and data EC Lists points. That people want to know about can be identified through keyword analysis. In other words, all keywords are essentially full of each user’s intent. Which has various intentions such as searching for nearby restaurants and purchasing products through e-commerce sites. By analyzing keywords in this way, we can gain insight into the various intents that exist in our customers’. Search keywords, which can help us understand individualized needs and tendencies.

Hot interest in electric cars in 2023

As of this year (23), you must be feeling that the supply of electric vehicles is accelerating to the extent that electric cars are not boring around you.
Some media outlets focus on the fire news of electric vehicles compared to internal combustion locomotives, and talk about the safety and function of electric vehicles and the inconvenience of charging methods.

Nevertheless, in the corner of many people’s minds, should I buy an electric car? As you can see, there is an active search pattern on search engines.

3 Key Trends Shaping

Digital marketing professionals around the world are shifting their attention to consumer intent. Why do we say intent marketing is a trend? Let’s take a look at the three key trends that have made intent marketing soaring.

Millennials think and shop differently than older adults. Digital marketers are learning to treat them differently than older generations.

Demographics, advances in technology, and regulation: these are the three trends shaping the world of intent marketing.

Demographic Change

“Millennials” is a term used loosely to describe a cohort born Armenia Email Lists in the 1980s and 1990s. Millennials, now between the ages of 20 and 40, cannot be ignored by marketers. It’s no surprise that millennials are more comfortable shopping online than their parents or grandparents. But more importantly, I’m more comfortable doing my research online and I’m much less loyal to a particular brand.

Let’s take a look at the mortgage lending industry. Velocify studied millennials and baby boomers and found that millennials are 45% more likely to find a lender online, while boomers are 87% more likely to use a traditional bank or lender . Found it. According to the National Association of Realtors, millennials now make up 36% of homebuyers. Due to their growing presence in the general population, borrowers are now 3.7 times more likely to find a lender through online research or social media than 5-10 years ago.

Companies that display interest rates

The lesson is simple. To appeal to millennials, brands need to serve customers based on what they want, not who they are. Gone are the days when a single advertising campaign can attract an entire generation of customers and count on lifetime loyalty.

Trend #2 – Tech Advances
Intent marketing has reached the intersection of the growing EC Lists consumer power of millennials and the advent of big data analytics. Intent marketing is not a new concept. As iotec points out, it’s been around at least since the dawn of direct mail marketing. But advances in technology allow today’s marketers to identify intent on an unprecedented scale.

Why You Should

Recently, there are a lot of meeting inquiries about intent marketing. At the same time, there are often questions from people who want to see if this flow is really right. Is there any credible evidence? Is it really a trend? So I sorted it out. Let’s find out why intent marketing is called a trend and what changes are taking place.

What is Intent Marketing?

Intent Marketing Defined by Ascent Korea

Intent marketing (intent marketing) is defined as marketing Argentina Email List that accurately understands the intentions implicitly expressed. By consumers, provides products, services, or related information that consumers want, and makes consumers feel that the company understands them well. You can. If you need more understanding of intent marketing, please refer to the previous blog post at the link below.
See also: What is Intent Marketing and Intent Data?

Intent marketing defined by global companies
Foreign companies are also using the term intent marketing. If you look at intent marketing defined by digital marketing companies or media in the United States, there are common core contents. It means focusing on ‘customer intention’.

Intent marketing is the practice of marketing a product or service by demonstrating, by their actions, the intent of consumers to make a purchasing decision. In simple terms, it’s about marketing to individuals who take certain actions or whose actions make them more likely to make a certain purchase. (Yext, US online brand marketing technology company)

1. Growth of the intent marketing marketIn fact, intent marketing is not a new concept.

Intent marketing is any kind of marketing that aims to fulfill the intent of the end user or potential customer—what they really want or need at that moment. (Wordstream, US online advertising marketing company)
Intent-based marketing is the marketing of a service or product based on a customer’s online behavior that indicates the customer’s intention to purchase or consume the product or service. (TechFunnel, US Tech-related media company)

Rather, it is a movement to return to the basics and EC Lists essence. Management scholar Peter Drucker said, “The purpose of marketing is to make sales unnecessary,” in other words, “to know and understand customers, to create products and services that will satisfy them, and to sell them on their own.”

Try Bing AI Search(2)

The chat function provided by Bing AI search is equipped with ChatGPT, but it also searches the latest web documents and provides evidence data. You can have confidence in the answer because the web document that is the basis is indicated as the source.

These complements sufficiently compensate for the disadvantages that ChatGPT continues to provide false facts with learned information prior to June 2021.

Bing AI Chat Answer – Suggests the next question

We prepared a “new product launch preparation scenario” using Antigua and Barbuda Email lists Bing AI search. Which searches the latest web documents and provides evidence data. In addition, we compared how different ChatGPT and answer contents were for each question.
In order to become a marketer who makes good use of AI features, I think that work productivity will increase significantly if you identify the pros and cons of ChatGPT and Bing AI search and use them well.

However, the chat provided by Bing AI search can only ask 8 questions in a row. You need to choose your eight questions well to keep the conversation going in context. In order to compensate for this limitation, it suggests the next question during the chatting process, just as a search engine suggests other related search terms. You can easily carry on a conversation by choosing from those questions.

Bing AI Chat Answer – Taiwanese Sandwich Market Analysis

Think of yourself as a marketing manager for a company that sells Taiwanese sandwiches in Korea, and figure out how many Taiwanese sandwiches like Hongruijian are sold in the Korean market and what competitors exist, and organize them neatly in a table.

The Bing AI chat neatly summarized the time of entry into Korea for each Taiwanese sandwich brand. The actual sales volume, the source of the webpage that served as the basis. And the types of companies among Korean competitors. Very satisfied.

It seems that ChatGPT did not understand well when asked to organize it in a table. It’s an important analysis of market trends, but I don’t know what data the answer is based on. “Are you gradually gaining popularity?” It would be difficult to use it. As a market research report if it was analyzed using such ambiguous words.

What are the pros and cons of Taiwanese sandwiches?
We have accurately summarized the pros and cons arising. From the characteristics of the materials used. Very satisfied.

Try Bing AI

Let’s schedule a trip to Germany using the chat function provided by Bing AI search. In May, when I actually went on a trip to Europe that I had written on my bucket list with my college friends, I decided to take a closer look at three countries: France, Switzerland, and Germany. We decided to create a basic travel itinerary and discuss which destinations in each country and with what concept to visit. Let’s check how convenient it is to use the Bing AI chatbot at this time.

I’m going on a trip to Germany with my college friends from May 8th to 11th, and the basic order of visiting cities is Freiburg → Metzingen → Frankfurt. Please design a travel itinerary that is not too busy and can be fully enjoyed

Bing AI Search Chatbot – Scheduling Germany Travel

The Bing AI chatbot suggests characteristics for each city you Antarctica Email Lists want to visit. In order to design a travel course soon, it is very easy to ask the next question because it gives examples of specific questions about activities needed for each city.

In Freiburg, I would like to stay for a day or so.
Bing AI Search Chatbot – Plan your travel city itinerary in Germany
Bing AI Search Chatbot – Plan your travel city itinerary in Germany
The Bing AI chatbot created a recommended itinerary by dividing the time zone into morning, afternoon, evening, and night along with the characteristics of the city of Freiburg. They kindly displayed a map so that we could see each route in advance within the travel time of a day. I could feel the very delicate consideration.

Germany Travel City Itinerary Planning

Additional information retrieval is needed to determine where each location is and whether this distance can be covered in a day.

Are there any good food or restaurants to eat in Freiburg?
Bing AI Search Chatbot – Get Food Recommendations for Travel to Germany
Bing AI Search Chatbot – Get Food Recommendations for Travel to Germany
In response, the Bing AI chatbot provided evidence that the city is located in the southwest of Germany. And that food influenced by Germany and France can be enjoyed. In addition, by recommending specific types of food and restaurants, reliability has been greatly increased.

ChatGPT – Receive food recommendations for travel in Germany
In Freiburg, he guides you to taste the traditional food of the EC Lists Swabian region. I don’t know the traditional food of the Swabian region. So I’m not sure how well this one will suit me. I guess I need to do some more research on this part.

Try Bing AI Search(4) – Preparing for a Job Interview?

In order to prepare for a job interview using the Bing AI search chatbot, let’s go through the process of obtaining basic information about the company you want to join and information about the interviewer’s propensity.

This is the process of obtaining basic information about the company and its strengths and weaknesses in advance, and obtaining information about the interviewer’s propensity.How can Bing AI search chatbot and ChatGPT help in this process?
You can choose from 3 different conversation styles with the Bing AI chatbot. I’ll try to have a conversation with two styles:

Creative, Balanced, Precise.

What does Ascent Korea do? Can you describe the Anguilla Email List company’s strengths and weaknesses?
Bing AI Chatbot (Balanced Conversational Style) – Get to Know Company Information
Bing AI Chatbot (Balanced Conversational Style) – Get to Know Company Information
Introducing Ascent Korea as the No. 1 company in the field of organic marketing and providing marketing services based on intent data. Weakness information is not accurate, but we were able to figure out which areas we are operating in.

Bing AI Chatbot (Creative Conversational Style) – Get to Know Company Information
Bing AI Chatbot (Creative Conversational Style) – Get to Know Company Information
Ascent Korea points out that the company’s vision, culture, and values should be explained more diligently on the company website and social media. I am still working hard on this part, but I will accept it thinking that it would be nice to improve it a little more.

Who are Ascent Korea’s main customers?

ChatGPT – Knowing the customer information of the company you want to join
ChatGPT – Get to know the customer information of the company you want to join
Ascent Korea’s customer information is not accurate. The service you are providing is also wrong.

Please introduce yourself to Yoonkyung Kim, Head of Marketing at Ascent Korea. What strengths and weaknesses do you have?
Bing AI Chatbot (Balanced Conversational Style) – Get interviewer basic information and strengths and weaknesses information
Bing AI Chatbot (Balanced Conversational Style) – Get interviewer basic information and strengths and weaknesses information
Recently, I published a lot of AI content publishing content on my blog, and it says that my strength is AI content publishing.

ChatGPT – Understanding the interviewer’s basic information and EC Lists strengths and weaknesses
ChatGPT – Understanding interviewer basic information and strengths and weaknesses information
I think you are providing some accurate information. Among the answers generated by ChatGPT, this is my favorite answer.

Changes in search engine algorithms

Free text indexing techniques, large-capacity information retrieval systems. Based on information relevance, multilingual retrieval techniques, and unstructured data retrieval techniques. The basic principle of a search engine can be found in the concept of information retrieval in the 1940s.

Looking at ChatGPT,

Around 1995, when the internet revolution began, a number of Angola Email List search engines popped up. We have been watching the success and failure of these search engines, and now, as the search market has been organize by Google. And in Korea, Naver and Google, it seems that there is no more dynamic change in the search engine field. However, which recently appeared with GPT3.5, many people seem to see that the search field is changing rapidly again.

How far will search engines go? There were various movies. That stimulated our imagination about what the future would look like. Among these movies, I like the movie Ex Machina, which was released in early 2015, the most. This movie is about Nathan, the chairman of the search engine “Blue Book,”. Which controls 95% of all search engines in the world, inviting Caleb. “The emergence of search engines is like the appearance

Eva’s operating system is Blue Book (search engine).

“The emergence of search engines is like the appearance of oil in a EC Lists world. Where the internal combustion engine has not yet been invent. Other competitors think of search engines as tools for making money, like shopping or social media.

The line in this movie goes beyond the prophecy that the search engine will. Become an answering machine to find answers to certain questions, and shows how people shape. Their thoughts and decide their actions based on search sequences.

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