Why You Should

Recently, there are a lot of meeting inquiries about intent marketing. At the same time, there are often questions from people who want to see if this flow is really right. Is there any credible evidence? Is it really a trend? So I sorted it out. Let’s find out why intent marketing is called a trend and what changes are taking place.

What is Intent Marketing?

Intent Marketing Defined by Ascent Korea

Intent marketing (intent marketing) is defined as marketing Argentina Email List that accurately understands the intentions implicitly expressed. By consumers, provides products, services, or related information that consumers want, and makes consumers feel that the company understands them well. You can. If you need more understanding of intent marketing, please refer to the previous blog post at the link below.
See also: What is Intent Marketing and Intent Data?

Intent marketing defined by global companies
Foreign companies are also using the term intent marketing. If you look at intent marketing defined by digital marketing companies or media in the United States, there are common core contents. It means focusing on ‘customer intention’.

Intent marketing is the practice of marketing a product or service by demonstrating, by their actions, the intent of consumers to make a purchasing decision. In simple terms, it’s about marketing to individuals who take certain actions or whose actions make them more likely to make a certain purchase. (Yext, US online brand marketing technology company)

1. Growth of the intent marketing marketIn fact, intent marketing is not a new concept.

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Intent marketing is any kind of marketing that aims to fulfill the intent of the end user or potential customer—what they really want or need at that moment. (Wordstream, US online advertising marketing company)
Intent-based marketing is the marketing of a service or product based on a customer’s online behavior that indicates the customer’s intention to purchase or consume the product or service. (TechFunnel, US Tech-related media company)

Rather, it is a movement to return to the basics and EC Lists essence. Management scholar Peter Drucker said, “The purpose of marketing is to make sales unnecessary,” in other words, “to know and understand customers, to create products and services that will satisfy them, and to sell them on their own.”

 

Rely on the opinion of one person but rather analyze

Moreover, all options are given so clearly that even instructions are not ne. Roughly speaking, if you are able to master word, then you will be able to understand the designer. It would seem that that’s all, now everyone can make a website, why look for something else? But. There is always some “But”. Sait5the first drawback: you won’t be able to leave this service if you suddenly want to change cms or hosting , because you can’t export the site (although there are exceptions, for example, the tilda constructor). You will have to transfer the content manually piece by piece, etc. This is inconvenient.

The second drawback at a free rate, you

Will get quite a bit of disk space , an ugly second-level domain, and ads for the service will be spinning on the site. And paid rates are not always profitable. The third drawback: most of these services are foreign , and, as it turn out recently, in some russian regions there are problems with downloading. Developers of popular free cms are also trying to make them as accessible as possible. So Argentina Email List relatively recently, a plugin for wordpress appear call page builder, which allows you to work in the interface according to the same drag-and-drop principle. This innovation once again brought wordpress to the top in popularity.

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What should a customer know to select a site

To answer the question of which cms to choose for the site, your task as a customer is to understand the problem at least minimally, to become a qualifi consumer . If you go to the store to buy, for example, a washing machine, then most likely you will first read about the model, compare the characteristics, look for the best price. And only then buy. When choosing an engine for a site, you should EC Lists also not the situation, find out more before making the final choice. When writing a technical task for a contractor, you will start from the picture, or rather from the design of the main page. The programmer thinks differently.