Digital marketing professionals around the world are shifting their attention to consumer intent. Why do we say intent marketing is a trend? Let’s take a look at the three key trends that have made intent marketing soaring.
Millennials think and shop differently than older adults. Digital marketers are learning to treat them differently than older generations.
Demographics, advances in technology, and regulation: these are the three trends shaping the world of intent marketing.
Demographic Change
“Millennials” is a term used loosely to describe a cohort born Armenia Email Lists in the 1980s and 1990s. Millennials, now between the ages of 20 and 40, cannot be ignored by marketers. It’s no surprise that millennials are more comfortable shopping online than their parents or grandparents. But more importantly, I’m more comfortable doing my research online and I’m much less loyal to a particular brand.
Let’s take a look at the mortgage lending industry. Velocify studied millennials and baby boomers and found that millennials are 45% more likely to find a lender online, while boomers are 87% more likely to use a traditional bank or lender . Found it. According to the National Association of Realtors, millennials now make up 36% of homebuyers. Due to their growing presence in the general population, borrowers are now 3.7 times more likely to find a lender through online research or social media than 5-10 years ago.
Companies that display interest rates
The lesson is simple. To appeal to millennials, brands need to serve customers based on what they want, not who they are. Gone are the days when a single advertising campaign can attract an entire generation of customers and count on lifetime loyalty.
Trend #2 – Tech Advances
Intent marketing has reached the intersection of the growing EC Lists consumer power of millennials and the advent of big data analytics. Intent marketing is not a new concept. As iotec points out, it’s been around at least since the dawn of direct mail marketing. But advances in technology allow today’s marketers to identify intent on an unprecedented scale.
