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A great digital strategy will appear when

Feed on uncertainty and endure the pressure of time. A great digital strategy will appear when brilliant and wicked ideas. are combined with each other so that they are all perfected, retained and clarified. A true and solid digital strategy will emerge when you are not afraid to question what you believe the organization does well, when you take nothing for granted and when you understand that everything is susceptible to change, adaptation or improvement. That is the first attitude, one that we removed from the list because it seems elementary to us for the development of an improved digital strategy.

The result of the planning from the individual

If you proceed in this way you will be shielding. The result of the planning from b2b leads the individual desires. and feelings and the desire of those who are only concerned about achieving a document deliverable to the general management. The improved digital strategy will then be the final product of intense and patient work, which will be constantly enriched and which will always be approached from different perspectives. Without fear or rush due to the lack of ideas. Without giving up especially in moments of blockage.

An improved digital strategy is the perfect

That is the route to obtain the digital navigation chart you long for. An improved EC Lists digital strategy is the perfect combination of planning and movement that leverages the right attitudes, people, tools and results. The keys to enhance the digital strategy of your business with this clear premise assimilated and applied to the strategy construction and development process, we can begin the exploration of the environment and the resources human and corporate that will leverage the effort to achieve the improved digital strategy.

If it is like most organizations the answer

How is the digital strategy perceived in your business. If it is like most organizations the answer to this question. as a document that is built as a team—generally at the beginning of each year—in which the tactics and actions of the business in the digital world are planned. That is the standard definition that, in general terms, sounds good and seems harmless, but it contains a gigantic threat: the fact of seeing the digital strategy as a static guide, which does not adapt to market circumstances and does not evolve at the pace of technology. We don’t like that standard definition. We see it as risky and unreliable to compete. Since our beginnings, we prefer to define digital strategy as a navigation chart that is questioned, that is nourished by results and that is permanently optimized.

As a living document that adapts

We understand the digital strategy of a business. As a living b2b email list document that adapts and transforms. due to the volatility of the digital world. Therefore, we talk about an “improved digital strategy”, which involves planning and a lot of optimization. That second element, the need to optimize it, is what makes the improved digital strategy different from the standard digital strategy. How to build an improved digital strategy? Strategy and the sense of opportunity and exact timing are the high peaks of marketing. The rest is just hills. The first thing is to understand that a powerful digital strategy is not put together in an afternoon at work or in a picnic meeting of business executives another myth and corporate behavior that is worth debunking.

By reviewing all the internal and

Creating an improved digital strategy begins. By reviewing all the internal EC Lists and external factors. That affect the business. And that can only be achieved with a lot of reflection, research and experimentation. For this reason, true digital strategists always distance themselves from the busy ones. They know that time is a critical variable and, consequently, obtaining the strategy quickly is a utopia. To create an improved digital strategy strong and competitive a good deal of criticism, discussion, failure, and analysis is needed. The obligatory thing for the team is to shake the heads of all the members. Fill yourself with nonconformity so as not to stick with the first idea that falls on the table, no matter how outstanding it may seem.

Global Turnover Pending a Decision from

Global Turnover SEO strategy leads to an increase in organic website traffic and, consequently, conversions and profits. And it is precisely for this reason that every entrepreneur should request this service from the. communication agency that looks after the interests of his company. In this area. Keeping an eye on competitors is more important than ever because it allows us to understand the competition and identify new and interesting opportunities to improve our positioning on search engines. By analyzing the online activity of our competitors, in fact, we can observe which tactics are working, which contents are rewarded and whether there are keywords we can work on ourselves.

In this area, keeping an eye on competitors is more

professionals who are, among other things, able to filter, edit and select the information provided. We are curious to find out what the evolution of this story will be and how artificial intelligences will be able to integrate more and more into our society. Studying an opponent’s business database moves is always a valid strategy, whether it is a game of chess or, as in this case, whether we are talking about Search Engine Optimization (abbreviated, “SEO”). We have already talked a lot about this topic and. If you missed them, we strongly recommend that you check out our

Important than ever because it allows us to understand the

articles on how to improve the positioning of websites on Google and how to increase online visibility and in-store traffic through Local SEO . Today. However. We want to talk to you about why an entrepreneur should analyze the SEO activity of the competition and which aspects in particular should be EC Lists monitored. The advantages of SEO competitor analysis Before we begin, let’s briefly remember what SEO is An effective

his Does Not Happen the Us Organization Will Have to

SEO strategy leads to an increase in organic website traffic and, consequently, conversions and profits. And it is precisely for this reason that every entrepreneur should request this service from the communication agency that looks after the interests of his company. In this area, keeping an eye on competitors is more important than ever because it allows us to understand the competition and identify new and interesting opportunities to improve our positioning on search engines. By analyzing the online activity of our competitors, in fact, we can observe which tactics are working. Which contents are rewarded and whether there are keywords we can work on ourselves.

And it is precisely for this reason that every entrepreneur

professionals who are. Emong other things, able to filter. Edit and select the information provided. We are curious to find out what the evolution of this story will be and how artificial intelligences will be able to integrate more and more into our society. Studying an opponent’s business email list moves is always a valid strategy, whether it is a game of chess or, as in this case, whether we are talking about Search Engine Optimization (abbreviated, “SEO”). We have already talked a lot about this topic and. if you missed them, we strongly recommend that you check out our

Should request this service from the communication agency

Measures Taken to Respond Promptly to What Is Requested

SEO strategy leads to an increase in organic website traffic and, consequently, conversions and profits. And it is precisely for this reason that every entrepreneur should request this service from the communication agency that looks after the interests of his company. In this area, keeping an eye on competitors is more important than ever because it allows us to understand the competition and identify new and interesting opportunities to improve our positioning on search engines. By analyzing the online activity of our competitors, in fact, we can observe which tactics are working, which contents are rewarded and whether there are keywords we can work on ourselves.

SEO strategy leads to an increase in organic

professionals who are, among other things, able to filter, edit and select the information provided. We are curious to find out what the evolution of this story will be and how artificial intelligences will be able to integrate more and more into our society.Studying an opponent’s b2b leads moves is always a valid strategy, whether it is a game of chess or. As in this case. Whether we are talking about Search Engine Optimization (abbreviated, “SEO”). We have already talked a lot about this topic and. If you missed them, we strongly recommend that you check out our

website traffic and, consequently, conversions and profits

articles on how to improve the positioning of websites on Google and how to increase online visibility and in-store traffic through Local SEO . Today, however. We want to talk to you about why an entrepreneur should analyze the SEO activity of the competition and which aspects in particular should be EC Lists monitored. The advantages of SEO competitor analysis Before we begin, let’s briefly remember what SEO is. SEO refers to the set of activities carried out In order to optimize the positioning of a website on a search engine. such as Google or Bing. An effective

The digital marketing briefing: What is it and how to do it? Download my template

If you are a digital manager or social media manager, you are interested in reading this article carefully. Surely on many occasions a potential client has contacted you to ask for a proposal for digital marketing management for their company. They have sent you an email or, in the best of cases, they have called you, but they have barely given you any information.

What is a digital marketing or social media briefing

As I mentioned before, when presenting a digital marketing or category email list social media proposal to a client; or, when the time comes, to design a digital marketing or social media plan, it is necessary first of all to provide us with information about certain aspects of your company, product or service, business model, etc. You’re probably wondering: ” But what information should I ask him?” . Very simple: Everything you need to really understand your real needs in terms of digital marketing. Then I’ll detail them for you.

What are the advantages of carrying out a digital marketing briefing

briefing? Working with a briefing demonstrates professionalism EC Lists on both sides, both the marketing manager of the company requesting the proposal; as well as the professional who must carry it out. Among the advantages that this document provides, these would be the most significant: The proposal will really adjust to the client’s needs. You will know in advance whether or not you can help that company.

Instagram Giveaways: How to make a giveaway and choose a winner. Now also with reels

Instagram Giveaways How to make Raffles are usually a common tool in social media to achieve different objectives: increase in followers, engagement, notoriety, reach… In this article we are going to explain step by step how to do raffles and contests. In addition, on Instagram and with which APP to choose the winner. But first, we are going to point out two . In addition,concepts that are often confused: the differences between a contest and a raffle .

Main objectives of a Instagram Giveaways How to make

How to make Main objectives of aInstagram Giveaways. As I pointed top industry data out at the beginning, with these types of actions we can achieve. In addition, different objectives on Instagram. Some of them may be: giveaways on instagramIncrease the number of followers. Make your profile known to new users under the prescription of those who already know you. Increase the interaction. In addition, of your posts. Generate content around your brand or company on Instagram and monitor it under a hashtag. Boost your brand.

Giveaways between the comments of a post with reels

For this type of giveaway, you can use both tools: Cool Tabs or EC Lists Easyrpromos . If you decide on the first one, Cool Tabs , it is necessary to create the draw with Instagram Sweepstakes ( Cool Tabs ) immediately after publishing the photo or video on Instagram on which the draw will be held so that the app collects all the interactions correctly.

Giveaways on Instagram stories: It is now possible to do them

Giveaways on It is now possible to do Instagram Stories ! Yes, as you read it. The Easypromos. In addition, application is the first to offer this functionality that many of us on social media have been waiting for years. Without a doubt, one of the best ways to gain. In addition, visibility and improve engagement . Next, I explain how to do a giveaway on Instagram stories .

Easypromos now allows you to carry out Giveaways on

As I have commented in different articles, giveaways on social industry email list networks are one of the most common social media actions to achieve certain. In addition, social media objectives: add new followers, increase the reach of a publication, improve engagement , publicize a new product, etc But until now it was only possible to do them. In addition, among those who commented on a publication in any Instagram format (video, image, carousel or reel ).

What objectives can we achieve with to do them

As in any social media action, giveaways in Instagram EC Lists stories allow us to achieve different objectives. I explain which are the most common: Visibility. Stories are one of the formats that achieve the greatest visibility on Instagram . If we get users to interact with a story, it will have a better chance of being seen by other users. But not only this, those users who have interacted with the giveaway will have more options to see our stories again .

Clarity illusion and path

I have been working on defining my personal and professional purpose since October 2019. Defining it for others is much easier than for yourself! To get to this point I have read, I have trained, I have applied it to real companies, I have worked with several specialists and finally I have reached a verbalization that convinces me (who knows if it is another phase of the path or the final one ) . In this article I am going to explain my purpose, which is actually 100% related to you , and I am also going to take the first step in its implementation by inviting you to a very special WhatsApp group.

Clarity, illusion and path

Clarity, illusion and path represents the end of a process, it is the translation of my purpose into a message of strength that anyone top industry data can understand and what is implicit in my way of seeing things and my way of connecting with others above my limits. services or products. The starting point is a phrase, still at 95%, that summarizes my way of approaching things: Personal purpose: Approach others with clarity and confidence to help them find their path and accompany them on the journey This is what I bring, this is who I am. But what does all this have to do with you?

You surely remember more than one situation for

Surely you have thought about several possible alternatives, but you are not sure which of them is correct and how you could implement it. I’m talking about projects, alternatives to grow your business , specific problems… surely you can add several more options. This is the starting point of the EC Lists vast majority of conversations I have before starting a project. My way of reasoning and the experience I have accumulated over these more than 20 years allow me to approach these situations with the confidence necessary to understand them and offer you a clear vision of reality and a solution from which we can start to get going. Delusion Whatever the case, the first step is always to put all the pieces in the correct order to have a clear view of the possible solution.

The 10 most read articles on digital marketing in 2022

2022 ends and it’s time to recap. Personally it has been a pretty good year. The marketing mentorships continue to give me a lot of learning and satisfaction, in consulting , the projects continue to go well. I also continue giving training and conferences that give me life! But the outstanding news at the end of the year is that on 01/26/2023 I launched my new book: “ Marketing for entrepreneurs: step-by-step guide to launching your project ” ( you can now reserve your copy ). The book is divided into 4: Previous preparation for the entrepreneur : mindset, test so you can find out your entrepreneur profile, purpose, obstacles to overcome… everything you need before starting. Methodology to define how to implement the strategy of your startup, personal project or project within your company (it is not only entrepreneurs who launch a company from scratch!).

Most read 2022 articles on Tristán Elósegui's digital marketing blog

What is Ikigai and how to define it? : it is the starting point for a full professional future and a company connected to its clients. That simple and important. “Required” reading! The future of B2B sales is hybrid : B2B sales were evolving digitally, but COVID came to change everything. Digital has more and more weight, but it makes no category email list sense without an offline part (at least for now). What is the metaverse and why is it not feasible? : again I must add: for now. The metaverse has been the buzzword of 2022. A new trend with an impressive future, but at the moment it is nothing more than a promise. Omnichannel as a growth path for B2B : just as the B2B strategy evolves, the way we interact with our potential customers must evolve.

The most read digital marketing articles on Tristán Elósegui's blog

10 tips for having a good conversation : The article summarizes a talk by Celeste Headlee on Ted Talks and helps us focus on what is important. Coca-Cola once again shows its excellence in brand strategy : little to add about a brand so, so relevant worldwide. A master class on how to connect with your market through branding. Keys to effective communication with your clients : the client contains most of the EC Lists answers to the challenges that the company faces. But to do this we must learn to communicate with them. The Social Dilemma : is an article about a Netflix report , which has generated quite a bit of controversy. From my point of view, this report has generated a much-needed conversation. To what extent are social networks beneficial/harmful? How should we educate to enhance the positive?

Zara Pre-Owned Inditex’s masterstroke

There are tactical movements and strategic movements. A very clear example of the first is . What we experienced last week with the Black Friday offers , and another magnificent example of the second is the movement that the Inditex group has made with pre-owned Zara. Of course there are great strategies, but in most cases Black Friday comes down to . Deciding the discount percentage, the budget of the campaigns and “shooting.” Neurons are not spent beyond that. It is a tactical way to achieve results with its associated problems already mentioned . But the case of the Inditex Group is very different. Let me explain to you. Growth in the sale of second-hand clothing What threats does Zara have in the fashion sector?

If we were Zara, how could we react to the threat of Vinted and Wallapop?

If a company sees its sales falter due to a competitor that sells cheaper, what do you think. Would be the most common reaction? If it is in. Your hands, due to budget and sales margins, the most common reactions could be: Increase advertising pressure . Zara does practically no industry email list traditional advertising. It works with influencers, but above all it relies on the quality of its service (garment renewal, logistics, sales processes, etc.) and its presence with the best locations in each city. Price . Management : another common reaction could be to lower prices, it is the lever that has the greatest traction in the market. We can start making greater discounts, promotions, etc. and direct these actions to all customer segmen effective.lvinar dapibus leo.

Inditex launches into the second-hand clothing market with Zara Pre-Owned

Instead of reacting with standard tactical actions, Inditex has made a master move by launching Zara Pre-. Owned (for now only in the . UK as a test market). Customers on this platform will be able to repair their clothes, resell them or donate them . I am not going to get into its specific operation, since it is not the subject of this blog, but I do want to analyze what this means for the EC Lists brand: 1. New market and defensive action against competition (Vinted) On the one hand, it enters a market that has been growing for years (perhaps they. Entered a little late, but with its strength I think they are going to change the sector) and it deals a good blow to the competition (since it is one of the brands best sellers on Vinted). That is to say, on the one hand it generates greater income (from. Commissions and clothing repair), and on the other hand it stops the competition.

EFPA Spain once again trusts Parnaso to carry out a campaign aimed

The independent agency Parnaso has been in charge of the strategic construction. Therefore, creative development and production of the new EFPA Spain campaign. The Spanish Association of Financial Advisors and Planners EFPA. Therefore, brings together professionals dedicated to financial advice and planning in Spain. As an independent professional certification platform. It currently has more than 35,000 certified associates. Parnaso has been in charge of building the strategy and creative concept of the new EFPA Spain campaign aimed at its associates and all professionals in the financial sector.

Created and produced all the piece

The Sevillian agency has created top industry data and produced all the pieces of the campaign (graphics for magazines. Video and banner for online media and social networks) to communicate to professionals in personal financial advice and planning the importance of continuous quality training for be updated in a world as changing and volatile as the current one. Therefore, during these months. EFPA Spain will hold in-person training sessions in different cities in Spain. The other main objective of the campaign is to highlight the EFPA website through which it shares the latest news from the sector.

The EFPA team is very easy to work with

The content of its own quarterly EC Lists magazine. Therefore, as well as the guest signatures of prestigious finance professionals. «We are very grateful for the trust. Honestly, the EFPA team is very easy to work with. Without a doubt. The commissioning of this new campaign has been a great creative challenge for us since we are very aware of the importance of training and information for EFPA for its associates. Therefore, stated José Arribas, executive director and chief creative officer of Parnassus.