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The digital marketing briefing: What is it and how to do it? Download my template

If you are a digital manager or social media manager, you are interested in reading this article carefully. Surely on many occasions a potential client has contacted you to ask for a proposal for digital marketing management for their company. They have sent you an email or, in the best of cases, they have called you, but they have barely given you any information. 

What is a digital marketing or social media briefing

As I mentioned before, when presenting a digital marketing or category email list social media proposal to a client; or, when the time comes, to design a digital marketing or social media plan, it is necessary first of all to provide us with information about certain aspects of your company, product or service, business model, etc. You’re probably wondering: ” But what information should I ask him?” . Very simple: Everything you need to really understand your real needs in terms of digital marketing. Then I’ll detail them for you. 

What are the advantages of carrying out a digital marketing briefing

briefing? Working with a briefing demonstrates professionalism EC Lists on both sides, both the marketing manager of the company requesting the proposal; as well as the professional who must carry it out. Among the advantages that this document provides, these would be the most significant: The proposal will really adjust to the client’s needs. You will know in advance whether or not you can help that company.

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