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There is no point in carrying out an action

Will have to make several emails, one for each segmentation?” He is going yes. And that’s what will bring results. Now, if your company doesn’t have a base, consider the other strategies we cover here to generate traffic and leads. But NEVER buy email bases from others. And, if you have a base but it is not segment, evaluate the possibility of carrying out an initial email action requesting more data from your audience. Data that will be relevant to separate leads from the base. But of course, offer something in return . A content, an offer, a discount. Otherwise, no one will respond. 8.4. How to measure the result:

Will have to make several emails

As you can imagine, content marketing is one of the pillars of the Inbound concept. This is because it involves understanding the company’s audience, categorizing their pain points and producing content (texts, videos, images) focus on these pain points, in order to start a relationship with potential customers and direct them (or not) to the solution. In any case, as we mention when addressing SEO, content production is one of the pillars for achieving organic positions. Therefore, although the content produc by the company can be promot to gain visibility in other ways (via email or social networks, for example), our understanding is that the main purpose special data of content marketing is to generate visibility on Google and bring organic visits to company websites.

In more general terms

What is the objective: In more general terms, the main objective of investing in content is to engage with the user. After all, the purpose of these texts, images and videos is to start a relationship with the public. However, within the context of SEO , we understand that content production has the same focus as organic positioning routines , that is, it must generate indexing on Google and organic visits. Our recommendation is that content marketing should not be consider separately from other SEO routines, which would be website optimization and gaining backlinks. 6.3. When to invest: Investment in content can be interpret in other ways, considering formats such as videos, infographics, audios, among others. If we go into this, the content EC Lists itself could bring different results and also have different focuses, including branding, commercial support, etc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

There is no point in carrying out an

There is no point in carrying out an action for someone who has already purchas or who will not be interest in that product. The relationship routine is more suitable for companies where the sale is complex or the purpose is simply to generate reputation and brand value among the base. Even here, segmenting the base is equally important. The unsubscribe or mark as spam button is right there , and all it takes is one email addressing a subject that doesn’t interest the user for them to be remov from your list. 8.3. When to invest: The basic question to start doing email marketing is: do you have an email base? If you answer yes, consider another question: is it segment? If so, create lists separat by interest, region, product, age, gender.

The more specific the better

The more specific the better. “Ah, but it’s going to be work. Will I have to make several emails, one for each segmentation?” He is going yes. And that’s what will bring results. Now, if your company doesn’t have a base, consider the other strategies we cover here to generate traffic and leads. But NEVER buy email bases from others. And, if you have a base but it is not segment, evaluate the possibility of carrying out an initial email action requesting more data from your audience. Data that will be Latest database relevant to separate leads from the base. But of course, offer something in return . A content, an offer, a discount. Otherwise, no one will respond. 8.4. How to measure the result:

And that's what will bring results

Opinion, works in practice as a sub-discipline of SEO. Inbound marketing , as you know, involves reversing the traditional logic of outbound marketing , where companies focus on their products and solutions and us mia channels to propagate them. Naturally, the outbound approach limit the potential for results, as a large part of the public in any segment (around 90%) is not looking for that solution. However, most of these potential customers have pain points that the company’s solution could solve. Inbound marketing is anchor at this point. He advocates that companies should address consumers’ pain first, starting the EC Lists relationship there. And once the conversation is establish and the pain is explain, get into the merits of the solution.

This causes most companies to rely on inefficient

There are inde segments where sales-orient work on social networks is very powerful. This is more common in B2C and retail businesses, such as clothing stores, personal trainers, healthcare professionals, beauty professionals, etc. These are organizations whose product is very close to the entertainment context . And for that reason, connecting with the person using Instagram on your cell phone is easier. But when we talk about B2B or even B2C businesses with more complex sales or not link to entertainment, the social network is unlikely to bring sales results.

This causes most companies to rely on

This causes most companies to rely on inefficient strategies, such as: buy email bases; send the same email to the entire base; send emails in image format; not working well with the email title; not measuring email performance; send without a reply contact. In other words, if your company has a segment ( and well segment ) email base, it is not difficult to do a good job of email marketing. Just focus on your user and you will have good results. 8.2. What is the objective: Email actions new database typically have two objectives: sales; relationship. Sales work involves sending emails to people who can buy more or who haven’t purchas yet. Note that this requires a good amount of segmentation work.

There is no point in carrying out an action

This causes most companies to rely on inefficient strategies, such as: buy email bases; send the same email to the entire base; send emails in image format; not working well with the email title; not measuring email performance; send without a reply contact. In other words, if your company has a segment ( and well segment ) email base, it is not difficult to do a good job of email marketing. Just focus on your user and you will have good results. 8.2. What is the objective: Email actions typically have two objectives: sales; relationship. Sales work involves EC Lists sending emails to people who can buy more or who haven’t purchas yet. Note that this requires a good amount of segmentation work.

Disseminate content on social networks

But the watchword is engagement. They are not there looking for products, they are relaxing and wanting to know what’s new from the people they know. 7.2. What is the objective: Can promoting your company on social mia work? Maybe yes. But there are caveats. First of all, it is necessary to separate two common contexts: advertise on social networks; disseminate content on social networks. Advertising on social networks, in our opinion, is the same logic as sponsor links. You are targeting, creating ads and chasing conversions. Of course, this approach is closer to interruption marketing (unlike Google, where the person says what they want), but in practice your company is advertising , paying per click.

They will listen to you if you focus more on relationships

Content dissemination is different. What will be attempt here is to produce material that wins people over, that generates engagement. And as they are in an entertainment context, there is no point saying that your product is wonderful or that it is on sale. They will listen to you if you focus more on relationships and try to discuss their pain. Still, the result your company will achieve if it connects with the user is a like, a share or a comment. In other words, engagement new data metrics. So, for most companies, investment in social networks is the opposite of that in sponsor links. You won’t bring visits and leads: you will bring engagement and brand return.

These are organizations whose product is very

But it can bring brand results. So, if your segment is relat to entertainment and/or products with a short sales cycle, it is possible to invest in social networks to generate sales. But if that’s not your case, getting on social mia will probably bring a return in engagement and branding, and your company will ne the other actions describ here (performance-orient) to bring in sales. 7.4. How to measure the result: Like other digital tools, social networks typically offer a lot of data that EC Lists can be monitor: likes; comments; shares; engagement; relevance; among others. The point is, as we are talking about intangible aspects, each company nes to establish its priority and how to measure it.

Technology and innovation sector in the world

According to analysts Since its founding in , about $ billion. Daniel Ives, an analyst at investment firm Wbush Securities, said the low rating was Uber’s attempt to avoid scrutiny of its financial performance.“Their success will not be determin over the next few days or weeks or months, but over the next few years. The last thing they want is for the stock to drop through an IPO price like Lyft,” he said.Uber had initially suggest a price of $ -$ per share, valuing the company at $ billion.Investors are betting on Uber’s growth prospects as they diversify into several other sectors.

Where it shows stories

Uber is developing driverless cars and has a food delivery operation, Uber Eats. Uber’s chief executive, Dara Khosrowshahi, has emphasiz that the firm’s future is not as a delivery company, but as Latest Mailing Database a broad technology platform that shapes logistics and transportation. But Brian Hamilton, tech entrepreneur and founder of data firm Sageworks, said his losses were hard to ignore.“Uber is basically Lyf. Good model, growing sales, but again, here comes the California math again, it’s still losing a ton of money,” he said. The firm’s revenue last year rose % to $ . Billion, but the trailing loss – after tax – hit $ billion. In the first three months of the year, the firm report a loss of about billion.

Has neglect the development

The firm’s downfall comes days after drivers in the US and UK went on strike over pay and working conditions.Unions are asking Uber to ruce the commission rate ne to increase average fares and for better job security. STARTUP Updat on: Eridon Elshani ~ minutes of reading Pullë, as a special TV show, is aiming to promote innovation, technology, entrepreneurship and startup businesses with special emphasis in Kosovo and the region. The rapid development of the and the direct impact on Kosovo has made EC Lists the community produce numerous success stories at the global level, which ne to be promot continuously. The large space in the mia devot to politics.