Will have to make several emails, one for each segmentation?” He is going yes. And that’s what will bring results. Now, if your company doesn’t have a base, consider the other strategies we cover here to generate traffic and leads. But NEVER buy email bases from others. And, if you have a base but it is not segment, evaluate the possibility of carrying out an initial email action requesting more data from your audience. Data that will be relevant to separate leads from the base. But of course, offer something in return . A content, an offer, a discount. Otherwise, no one will respond. 8.4. How to measure the result:
Will have to make several emails
As you can imagine, content marketing is one of the pillars of the Inbound concept. This is because it involves understanding the company’s audience, categorizing their pain points and producing content (texts, videos, images) focus on these pain points, in order to start a relationship with potential customers and direct them (or not) to the solution. In any case, as we mention when addressing SEO, content production is one of the pillars for achieving organic positions. Therefore, although the content produc by the company can be promot to gain visibility in other ways (via email or social networks, for example), our understanding is that the main purpose special data of content marketing is to generate visibility on Google and bring organic visits to company websites.
In more general terms
What is the objective: In more general terms, the main objective of investing in content is to engage with the user. After all, the purpose of these texts, images and videos is to start a relationship with the public. However, within the context of SEO , we understand that content production has the same focus as organic positioning routines , that is, it must generate indexing on Google and organic visits. Our recommendation is that content marketing should not be consider separately from other SEO routines, which would be website optimization and gaining backlinks. 6.3. When to invest: Investment in content can be interpret in other ways, considering formats such as videos, infographics, audios, among others. If we go into this, the content EC Lists itself could bring different results and also have different focuses, including branding, commercial support, etc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
