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Clarity illusion and path

I have been working on defining my personal and professional purpose since October 2019. Defining it for others is much easier than for yourself! To get to this point I have read, I have trained, I have applied it to real companies, I have worked with several specialists and finally I have reached a verbalization that convinces me (who knows if it is another phase of the path or the final one ) . In this article I am going to explain my purpose, which is actually 100% related to you , and I am also going to take the first step in its implementation by inviting you to a very special WhatsApp group.

Clarity, illusion and path

Clarity, illusion and path represents the end of a process, it is the translation of my purpose into a message of strength that anyone top industry data can understand and what is implicit in my way of seeing things and my way of connecting with others above my limits. services or products. The starting point is a phrase, still at 95%, that summarizes my way of approaching things: Personal purpose: Approach others with clarity and confidence to help them find their path and accompany them on the journey This is what I bring, this is who I am. But what does all this have to do with you?

You surely remember more than one situation for

Surely you have thought about several possible alternatives, but you are not sure which of them is correct and how you could implement it. I’m talking about projects, alternatives to grow your business , specific problems… surely you can add several more options. This is the starting point of the EC Lists vast majority of conversations I have before starting a project. My way of reasoning and the experience I have accumulated over these more than 20 years allow me to approach these situations with the confidence necessary to understand them and offer you a clear vision of reality and a solution from which we can start to get going. Delusion Whatever the case, the first step is always to put all the pieces in the correct order to have a clear view of the possible solution.

The 10 most read articles on digital marketing in 2022

2022 ends and it’s time to recap. Personally it has been a pretty good year. The marketing mentorships continue to give me a lot of learning and satisfaction, in consulting , the projects continue to go well. I also continue giving training and conferences that give me life! But the outstanding news at the end of the year is that on 01/26/2023 I launched my new book: “ Marketing for entrepreneurs: step-by-step guide to launching your project ” ( you can now reserve your copy ). The book is divided into 4: Previous preparation for the entrepreneur : mindset, test so you can find out your entrepreneur profile, purpose, obstacles to overcome… everything you need before starting. Methodology to define how to implement the strategy of your startup, personal project or project within your company (it is not only entrepreneurs who launch a company from scratch!).

Most read 2022 articles on Tristán Elósegui's digital marketing blog

What is Ikigai and how to define it? : it is the starting point for a full professional future and a company connected to its clients. That simple and important. “Required” reading! The future of B2B sales is hybrid : B2B sales were evolving digitally, but COVID came to change everything. Digital has more and more weight, but it makes no category email list sense without an offline part (at least for now). What is the metaverse and why is it not feasible? : again I must add: for now. The metaverse has been the buzzword of 2022. A new trend with an impressive future, but at the moment it is nothing more than a promise. Omnichannel as a growth path for B2B : just as the B2B strategy evolves, the way we interact with our potential customers must evolve.

The most read digital marketing articles on Tristán Elósegui's blog

10 tips for having a good conversation : The article summarizes a talk by Celeste Headlee on Ted Talks and helps us focus on what is important. Coca-Cola once again shows its excellence in brand strategy : little to add about a brand so, so relevant worldwide. A master class on how to connect with your market through branding. Keys to effective communication with your clients : the client contains most of the EC Lists answers to the challenges that the company faces. But to do this we must learn to communicate with them. The Social Dilemma : is an article about a Netflix report , which has generated quite a bit of controversy. From my point of view, this report has generated a much-needed conversation. To what extent are social networks beneficial/harmful? How should we educate to enhance the positive?

Zara Pre-Owned Inditex’s masterstroke

There are tactical movements and strategic movements. A very clear example of the first is . What we experienced last week with the Black Friday offers , and another magnificent example of the second is the movement that the Inditex group has made with pre-owned Zara. Of course there are great strategies, but in most cases Black Friday comes down to . Deciding the discount percentage, the budget of the campaigns and “shooting.” Neurons are not spent beyond that. It is a tactical way to achieve results with its associated problems already mentioned . But the case of the Inditex Group is very different. Let me explain to you. Growth in the sale of second-hand clothing What threats does Zara have in the fashion sector?

If we were Zara, how could we react to the threat of Vinted and Wallapop?

If a company sees its sales falter due to a competitor that sells cheaper, what do you think. Would be the most common reaction? If it is in. Your hands, due to budget and sales margins, the most common reactions could be: Increase advertising pressure . Zara does practically no industry email list traditional advertising. It works with influencers, but above all it relies on the quality of its service (garment renewal, logistics, sales processes, etc.) and its presence with the best locations in each city. Price . Management : another common reaction could be to lower prices, it is the lever that has the greatest traction in the market. We can start making greater discounts, promotions, etc. and direct these actions to all customer segmen effective.lvinar dapibus leo.

Inditex launches into the second-hand clothing market with Zara Pre-Owned

Instead of reacting with standard tactical actions, Inditex has made a master move by launching Zara Pre-. Owned (for now only in the . UK as a test market). Customers on this platform will be able to repair their clothes, resell them or donate them . I am not going to get into its specific operation, since it is not the subject of this blog, but I do want to analyze what this means for the EC Lists brand: 1. New market and defensive action against competition (Vinted) On the one hand, it enters a market that has been growing for years (perhaps they. Entered a little late, but with its strength I think they are going to change the sector) and it deals a good blow to the competition (since it is one of the brands best sellers on Vinted). That is to say, on the one hand it generates greater income (from. Commissions and clothing repair), and on the other hand it stops the competition.

Understand the Benefits of Using That Structure

WordPress Multisite generates an extremely functional control panel. Therefore, Allowing the administrator to manage multiple sites from a single environment. Understand the WordPress Multisite is the ideal solution for those who have several pages within a CMS and do not know how to optimize the control of all of them. Therefore, It can be really very complicated to use different browser tabs to manage them. This resource, which organizes the control of several sites in an optimized way. Originated due to the increase in users facing difficulties.

Understand the What is WordPress Multisite

WordPress Multisite is a tool aimed at users email contact list who have several. Sites on the platform and who find it difficult to manage them in a practical way. Therefore, Taking care of multi-page activities is not a simple task and. Can generate a lot of confusion for whoever has the role of managing them. WordPress Multisite was developed to offer a single control center, that is. Therefore, A dashboard in which the user can view and manage all their active sites. transforming work into a more practical and centralized activity.

The Operating Structure

The platform literally works like a network. To achieve control EC Lists of different sites with WordPress hosting , in that same panel. It is essential that the user add their web portals to the network. Therefore, In this way, they will be connected to a central office and. Can then be controlled from the smart dashboard. This environment offers a series of functions related to management work. Therefore, From access to publishing pages to theme and customization configurations.

This Resource Can Improve Communication With the Potential Client

In a world in which everything “expires” and everything goes out of style quickly. We realize that email continues to be the favorite channel for brands to. Communicate with their users and potential customers . This Resource And it is not surprising, since it is, for the moment, the one that. Achieves the best results at the lowest cost. Due to its versatility, email can be transformed into whatever we. Need to communicate at a specific time, from a simple informative. Note to a complete catalog with all the offers of the month.

This Resource Introduce Personalization in Email Marketing

When we talk about personalization top people data we are not saying that you. Put the person’s name in the header, or not only, at least. We mean that you use to their full extent all the possibilities. That Email Marketing tools offer you to get your client to think. But you may wonder to what extent it is possible to achieve this. Goal in such a cold and impersonal a priori channel. Don’t worry! Let’s see below all the strategies to make your client feel what he is: the protagonist of your business.

Consider Your Stage of the Funnel

Building an effective sales EC Lists funnel allows us to create content. That makes sense for the person depending on where they are in their purchasing journey. And, as we have been talking about throughout the article, the client wants to feel special. This is not achieved by sending the same content to everyone. Since each client is in a different state of the decision. We have to educate the lead, close the purchase and retain the one who has already made it. Therefore, take care of your message, and adapt it to the present needs that the consumer has.

Understand the 5 Most Notable Differences Between Advertising

In this article we will address a deep and very important topic for those who want to be Marketing specialists. Understand the A matter that will test your ability to perceive subtleties: the difference between Advertising and Propaganda. Many times we think that advertising and propaganda are synonymous and we even use the terms interchangeably. Then, you are in the right place because today metaphorically speaking we are going to destroy all those stuffy paradigms! Get ready to enter another level of dialogue.

Understand the Similarities Between Advertising and Propaganda

Obviously, if they are confused, it is because they email leads have some similarity. They communicate, but in a different way. Propaganda communicates truths, certainties and values with the aim of them becoming common sense. While advertising informs about a product that solves a problem in your daily life. They are conveyed in different media format. They use symbols, creative texts, images, films and music. Everything that is extra everyday and produces a certain charm is used by them.

Flat Earth Theory and Round the World Cruise

The case of that narrative, which is so fashionable, is a good EC Lists way to. Illustrate the difference in objectives between advertising and propaganda. It could be classified as political and the most interesting thing is that. It is not born from power, but from a group of people who, according to them. Want to disseminate a new perception to free us from a deception of which the entire society is a victim. They do not sell a product or a lifestyle, but rather, through materials. Meetings and dialogues, they try to gain followers so that the idea is reproduced.

The Professionals Involved in a Content Marketing Strategy

Rock Content dedicated a team of specialists to take charge of this project. Therefore, The Professionals Who made the first contact to understand if direct traffic was the real need of the institution or if there was something else that Rock Content could take advantage of for the strategy. Therefore, Who collected all the information from the clients to create the ideal strategy and start the client’s journey on the service platform: Rock Studio . Which is where the client manages their entire content strategy.

The Professionals Content Producer for the Rock Content Talent Network

Produces the content according to email database the guidelines approved by. The client and following the guidelines assigned to the project and, also, following the Content Production. Therefore, Guide to, in this way, guarantee the quality standard of Rock Content. This is the professional who will lead the strategy , monitor the details and all the client’s demand to. Guarantee the success of the strategy when it comes to showing the results. As we can see, a team of highly experienced professionals dedicated themselves to. Therefore, Ambra’s objective to create the best solution and, in this way, guarantee satisfactory results for both companies.

What Were the Difficulties Encountered in the Process

Getting good rankings for relevant EC Lists keywords that would drive visitors to. Therefore, The blog was the main challenge we found, a challenge that Rock Content is prepared to deal with at all times. They are used in marketing strategies to reach the top positions. Therefore, On Google for terms that have low search volume and little competition . All texts are optimized for good positioning that generates qualified visits. Therefore, And makes it easier for them to be found, thus creating real opportunities to reach the first position on Google .

Ambra University Conquered the Top of Google

A well-implemented and carried out Content Marketing. Strategy is capable of exponentially increasing the results of a company. Ambra University In this article you will see how Ambra University and Rock Content. For many people, obtaining a college diploma is a big dream. Imagine that you are Brazilian and you can graduate from a North American university and, most interestingly, in your native language. Now, imagine the countless doors that this diploma could open for you to get your dream job.

How Did Ambra University Get to Rock Content

Ambra University had invested job function email list heavily in paid ads. And depended on Google Ads to be seen by its leads . This was because she didn’t have a consistent content. Strategy that would allow her potential students to find her on search engines. It was then that the institution changed its paid audience for its own. Consistent and recurring audience, investing in Content Marketing for its blog. At that time, Rock Content took action with a strategy developed. Specifically for the North American university to obtain a high volume of organic traffic. So that its people could find it in the top positions of Google pages.

Ambra University Hope to Achieve With a Rock Content Strategy

Despite its noble objectives EC Lists and exclusive advantages. It was necessary to create a strategy to improve its web presence and give it the digital visibility necessary. To attract the people designed by Rock, that is, visitors who are looking for an institution that offers exactly what Ambra offers. Therefore, in an adjustment discussion it was decided. That the main objectives of the project would be. Rock Content provided professionals prepared to. Understand Ambra Univesity’s market in order to build a strategy that was effective and relevant to conquer territory on the web.

EFPA Spain once again trusts Parnaso to carry out a campaign aimed

The independent agency Parnaso has been in charge of the strategic construction. Therefore, creative development and production of the new EFPA Spain campaign. The Spanish Association of Financial Advisors and Planners EFPA. Therefore, brings together professionals dedicated to financial advice and planning in Spain. As an independent professional certification platform. It currently has more than 35,000 certified associates. Parnaso has been in charge of building the strategy and creative concept of the new EFPA Spain campaign aimed at its associates and all professionals in the financial sector.

Created and produced all the piece

The Sevillian agency has created top industry data and produced all the pieces of the campaign (graphics for magazines. Video and banner for online media and social networks) to communicate to professionals in personal financial advice and planning the importance of continuous quality training for be updated in a world as changing and volatile as the current one. Therefore, during these months. EFPA Spain will hold in-person training sessions in different cities in Spain. The other main objective of the campaign is to highlight the EFPA website through which it shares the latest news from the sector.

The EFPA team is very easy to work with

The content of its own quarterly EC Lists magazine. Therefore, as well as the guest signatures of prestigious finance professionals. «We are very grateful for the trust. Honestly, the EFPA team is very easy to work with. Without a doubt. The commissioning of this new campaign has been a great creative challenge for us since we are very aware of the importance of training and information for EFPA for its associates. Therefore, stated José Arribas, executive director and chief creative officer of Parnassus.

The central government triples spending on advertising

The Government of Spain plans to invest more than 158 million euros in advertising this year. As stated in the 2022 Institutional Advertising and Communication plan. This plan is prepared annually by the Institutional Advertising. Communication Commission, a collegiate body attached to the Secretariat of State of Communication from the Presidency of the Government. This figure places the Government led by Pedro Sánchez as the largest advertiser in the country. Ahead of large private multinationals such as L’Oréal, Vodafone and Orange, which follow far behind.

Considerable increase in spending

The ministries that in December category email list will have launched a greater number of campaigns (10 or more) will be the Ministry for the Ecological Transition and Demographic Challenge with 56. Which represents 33.53%; the Ministry of Health with 16 campaigns, (9.58%); the Ministry of Culture and Sports with 13 campaigns (7.78%) and the Ministry of Agriculture. Fisheries and Food with 12 campaigns (7.19%). Compared to previous years. This represents a considerable increase in spending on state advertising. In 2021, the total cost was 42,567,007.31 euros. Almost four times less than this year. In 2020, the state administration spent 66 million euros; in 2019, 62.8; in 2018, 71.5 and in 2017, 70, figures that are very far from the amount planned for this last year.

Main advertisers in Spain

InfoAdex , the consulting firm that EC Lists collects data to control advertising investment in the media. Analyzes every year the companies that spend the most on advertising. According to its 2021 advertising investment ranking (there is still no one that classifies the advertisers of 2022). Behind the State are the following companies. L’Oréal Spain would occupy second place with 71.1 million euros invested in marketing and communication. Percentage of 1.8% of the total controlled advertising investment in controlled media in Spain. Procter & Gamble Spain would be in third place. With 66.6 million euros, and Orange Spain in fourth, with 59.5 million. They would be followed in the table by Línea Directa (53.4 million). El Corte Inglés (50.5), Telefónica (48.9) and Volkswagen España (46.2).

A teddy bear tastes the honey of fame in this tender Lidl spot

Perhaps looking in the mirror of its rival Aldi (whose Christmas campaigns have been starred for several years in British lands by the endearing carrot Kevin the Carrot ). Lidl has decided to give this year the leading role of its new Christmas spot to a tender character. Who rivals in friendliness with Kevin himself: a teddy bear named “Lidl Bear.” Signed by the Accenture Song agency (formerly Karmarama). The supermarket chain’s new advertisement in the United Kingdom begins with a nice scene. In which a father accidentally shrinks his Lidl sweater in the washing machine and his daughter has the ingenious idea to Put the garment on your teddy bear

Big Hug Tasty food Narrative complet

The teddy bear, whose face is invariably industry email list impassive. Then becomes a superstar with his own social media channels, a best-selling autobiography. Magazine covers and even the occasional scandal involving a model and a girl. limousine. The original owner of the teddy bear. However, misses her furry friend , who resides on a private jet where the revelry is inexhaustible throughout the day. Fortunately, the girl’s wish to be reunited with her beloved teddy bear is fulfilled and they both have an emotional meeting on Christmas Day.

Lidl's new Christmas campaign

While the stuffed animals that make EC Lists their way into Christmas advertising traditionally become lucrative merchandising items. Lidl wants the bear in its latest spot to ultimately become the symbol of its toy donation bank so that no child run out of gifts this Christmas. “What sets ‘Lidl Bear’ apart from other Christmas characters is his hilarious deadpan. Explains Claire Farrant, Lidl ‘s UK marketing director . «By displaying no emotion, the bear generates humorous situations and successfully transmits our message about what really matters at Christmas. That’s why you won’t see ‘Lidl Bear’ for sale in any of our stores. Since given the unrealistic expectations that often exist at Christmas, we know that what really matters at this time is being with the people you love. “, Add.

The Art of Product Management

Blog, so I am now going to enter a more technical The Art. Elevate Your part in which I am going to explain to you how. I find niches and how I work on them. To begin with, finding the right niche is the most important. Thing since, as I told you at the beginning, if the topic. Doesn’t make money, the only thing you. Perfect, with this I can start working with the assumption that. I can position my website. To summarize. To get into a niche I have to find a topic with good volume. Attacked by low DR and low quality websites that have achieved good traffic. Likewise, I notice that the layout is quite bad.

Aptured almost The Art entirely by one or two URL

It does not resolve the search intention completely well and its category email list traffic is distributed, that is, it is not captured almost entirely by one or two URLs. Great, because once I have found the niche, I do Keyword research including short tails and long tails. There are those who leave aside long tail keywords because their volume is lower, but I do exactly the opposite , I work on them because I will be able to position them more easily and in this way I will get traffic that I will refer to the fattest keywords to help position them. Plus, now with Dino BRAIN.

Take this opportunity to tell you that if you want

It doesn’t cost me anything to create those EC Lists items, so it seems like a good move to me. How to do Keyword Research Likewise, as I do my study, I group those keywords according to their category so that I begin to define the search intention. I take this opportunity to tell you that if you want to see in more detail how I do keyword research, I recently wrote an article in SEO.

Warriors where I show step by step how to do keyword research from scratch . After that, it’s time to do something that not everyone does but I see it as necessary: soak up the subject. I have to understand how the higher education system works in Chile, what type of universities that country has, what are the most requested majors, what are the scholarship procedures, etc.

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