In this era of what they’re calling ‘recommende meia’. I believe this pushes brands even more to work with influencers and content creators.” says neal schaffer. Social meia leader. And author. The emergence of content creator funds on tiktok. Youtube. And twitch means there’s an incentive for creators to put time into creating content a brand could take advantage of. “30% of 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves content creators ” hubspot’s 2022 state of consumer trends report 2. B2b marketing trends b2b marketing can be seen as boring or at least less exciting than its b2c counterparts. But that nee not be the case
As a b2b company. It’s important to be creative in your marketing
As a b2b company. It’s important to be creative in your marketing and use the channels and tools available latest database to be memorable. Video. Video. And more video as marketers. We all know the power of a great video campaign as a way to inform and connect. After all. 86 percent of businesses use video as a marketing tool. And 92 percent value it as an important part of their strategy (according to wyzowl research). The same research showe the variety of reasons businesses use video with the top being explainers followe by social meia videos and presentations. The top three channels companies use are youtube. Linkein and instagram. Purpose of videos create purpose of videos create for b2b companies.
Video can play an important role
Video can play an important role in the sales and marketing cycle. This is particularly true on linkein EC Lists as video has become more popular on the platform and offers a way to connect with and influence customers. “linkein has become a place where people can quickly create user-generate content. People do it to varying degrees of slickness. Your mileage will vary depending on your style and budget. But i think it’s adde a lot of personality to that platform. And it’s made content more shareable. (video) is a great way for you to act like a maven. Like a connector.”
