Advertisements for children are messages whose objective is to generate. Therefore, interest in a product or Advertising for service focused on children . Therefore, creating this type of advertising requires ethics and responsibility. According to Unicef data , “in Mexico, 50% of girls and boys between 6 and 11 years old are Internet or computer users and in the case of adolescents between. However, 12 and 17 years old, between 80 and 94% use internet or a computer.” So, it is an attractive niche for those who want to create. However, digital or physical products for this audience. When it comes to young people, selling cannot be the only objective. In other words, Ethics are necessary in advertising for children . If you apply it, it will give you a great plus of social responsibility .
Advertising for How to understand aimed at children
Infants are impressionable, in general, they tend to. In other words, believe everything they see and hear, make decisions impulsively category email list and feel attracted to anything that is fashionable. If we add to this the fact that they were born in the digital age and are constantly exposed to screens, everything becomes. In conclusion, more evident. So, it is a shared responsibility to regulate the ads that children consume . On the one hand, brands must have policies governing how they. In conclusion, communicate with children to ensure that their rights are not violated. On the other hand, the State. In conclusion, and institutions are obliged to establish regulations on advertising for children .
Responsible Marketing Principles for Kids
As we have already mentioned, advertising for children must be respectful and ethical, in order to protect children from deception and EC Lists ensure that the experience with the brand is satisfactory. The golden rule is to avoid lies and promote positive values, since creating advertising for children requires a series of guidelines that we explain below: Age-appropriate content Have you noticed that cartoons indicate the appropriate age to watch them? Some are for children over 12 years old, while others are intended for children as young as 5 years old. In other words, they are classified. The same goes for advertising. It happens that children are in full emotional and cognitive development, so it is the responsibility of adults to guarantee this process as best as possible.
