The number of companies open for more than 3.5 years showed significant growth in 2021, according to the GEM (Global Entrepreneurship Monitor) 2021. The so-called “mature companies” can start thinking about more daring and well-structured strategies, such as the sales machine, indicated for this business profile, with scalability plans. But, before making any decision or hiring services, you need to understand what a sales machine is and the importance of this concept. What is a vending machine? Sales Machine is a concept used to create a scalable business model, based on cohesive methodologies, with the aim of driving internal growth and transforming your sales process .
To apply the methodology it is necessary
to have the necessary knowledge in the subject and market expertise to avoid common mistakes. Contrary to what some believe, having good sales executives and formulating sensational offers is not enough to be successful: it is necessary to rely on the strategy and tactics of a prepared and experienced team to scale a business in a healthy and well-planned way. In addition, it is essential to have a well-defined process, working on the 4 pillars of sales productivity : Law Suit Management Technology People It is no use just training and qualifying salespeople, but neglecting other areas of the company. This is a common mistake when thinking about sales productivity: focusing too much on the sales team, forgetting other aspects that interfere with the performance of this area.
Therefore the ideal is to carry out a systemic
Diagnosis of all the company’s processes related to sales, as we will see throughout this article. Vending machine benefits for business While scalability is the main benefit, it is not the only benefit within the sales machine. The method also improves predictability and increases profitability by attracting and retaining a greater number of customers. In this way, we can highlight four primary benefits of the vending machine: Scalability predictability Customer acquisition and retention profitability In addition to these generated pillars, the sales machine is relevant for companies in many other aspects, including: Adaptability market dominance Increased.
