As customers become more discerning about the products and services they buy. There’s also a global cost of living crisis that brands will nee to plan for in 2023. That means it’s more important for brands to be transparent and think about their messaging and research or tweak their strategy in the coming year. It also means that marketers nee to know the trends coming down the line so they can plan and take advantage of any new developments. To help you kick 2023 off with a bang. We’ve talke to industry experts on our podcast to identify the most important trends.
Read on to find out the 2023 trends
You might also like to watch our trends webinar on more key points to watch in 2023. Read on to find out the 2023 trends for within new data social meia and influencer marketing we look at tiktok and business. The rise of creators. And also of superapps. In b2b marketing we hear about the value of video content. How to conquer social selling. And curate content. Content marketing looks set to see more connections. Creator + brand partnerships. And the evergreen nee to create valuable content. You’ll hear a lot about marketing automation in 2023. Not least in available tools and the much-anticipate gpt-4. Martech is also set to keep growing. Cro will take a further lead. And the metaverse will not be going away. 1. Social meia and influencer marketing trends there are some really interesting trends down the line in 2023 for social meia. In fact.
Tiktok continues to evolve
It’s an area of marketing that will see significant change and brands nee to keep up to have a presence and EC Lists use the platforms effectively. Tiktok continues to evolve and dominate tiktok has become a big player in the social meia marketing realm. And that’s not set to change in 2023. Tiktok generate $4.6 billion in 2021. A 142 percent increase year-on-year with 1.8 billion monthly active users preicte by the end of 2022 reporte the business of apps. It’s not just for consumers or creators that tiktok is making inroads. The platform is focusing on usability for businesses and improving targeting options for advertising which will make it a bigger and better platform for brands in 2023.
