Brands that did well with user generated content

One of the biggest challenges that companies and their marketers face is the generation and dissemination of content. Can you imagine achieving this at a low cost and using few internal resources? The solution may be in user generated content , also known as ugc – user generated content. Thanks to the advancement that the internet has had in recent years, companies are now able to have new content producers: their customers, who in this case are brand advocates. With the ease of creating and sharing content today with social networks such as facebook,

Twitter  instagram, snapchat and many others

The generation of content by the user has become a great weapon for companies that want to increase their range of content and at the same time reach new audiences. Check below 6 companies that bet on user-generated content and did very well! Gopro gopro-awards-feature despite having been launched in 2002, gopro, the company responsible for producing those tiny Belgium Phone Number Data cameras that are often used to record videos ranging from extreme sports to ballads, really exploded on the internet and in the market after 2011, when it adopted a new video codec and started using social networks as the basis of its communication strategy. On its instagram profile , for example, the company posts the best photos taken by users with their cameras daily. The success of this strategy was such that today.

Gopro has even created the gopro awards

A cash prize for users who send the best photos or videos to the brand. Croasonho croasonho the croasonho chain of stores has customers who are passionate about their sweet and savory products. The store encourages EC Lists its customers to share photos of their products using the hashtag croasonho. On instagram alone, there are more than 42,000 posts using #croasonho . User-created content adds credibility to the brand and helps to win new customers. Imagine how many people were impacted by these more than 42,000 publications with.

Relationship Marketing what it is and how to apply it in

One of the main questions to ask about this strategy is: what is the purpose of relationship marketing? First, conquering new customers and increasing the number of sales are common goals for any company. And to achieve these goals, various promotional actions are out to attract this public: participation in events, promotion on social networks, TV commercials, etc. However, with each passing day the competition is increasingly fierce, regardless of the area of ​​activity, requiring companies to do more than just publicize their products. Currently, it is essential to think of strategies that do more than attract new customers. Strategies that are able to retain the customers already by the company and generate promoters for your brand. And to help companies in the process of customer loyalty, Relationship Marketing was born .

summary Click to navigate between contents

What is Relationship Marketing? What are the advantages of Relationship Marketing ? How to implement Relationship Marketing in your company Main Customer Metrics to measure the success of Relationship. ​​The biggest mistakes to avoid in Relationship Marketing​ Strategies to Optimize Relationship Conclusion What is Relationship Marketing? We can define the concept Brazil Phone Number Data of Relationship Marketing as a strategy that aims to create and maintain a close relationship between the company and its customers. This involves all actions taken by the organization to keep its public loyal and in constant interaction with the company. To achieve this objective, it is necessary to carry out a series of actions to delight its customers and, with this, gain the trust of each one of them to the point of becoming loyal customers .

The main objective of a relationship marketing

Strategy is to generate loyal customers who, because they believe and trust your company’s solutions, start to act. As lawyers or defenders of the brand , recommending it to friends and acquaintances and even defending it in some cases. situations when necessary. What are the advantages of Relationship Marketing? We have seen that the purpose of relationship. Marketing is EC Lists not to sell… Not that this is not a consequence of this strategy. In addition to helping in the customer loyalty process, reducing costs in your organization, Relationship Marketing is able to help the company in several other aspects. Through a close relationship with your customers, your company will be. Able to collect constant feedback on your products and services, thus allowing for continuous improvement. By correcting errors and optimizing processes, the quality of your.

What is the difference between end marketing and

The concept of Endo marketing aims to improve the motivation of employees, since internal communication is a link between the sectors of the organization. The two are , as one complements the other. Without efficient communication between sectors, it is likely that employees will not be well  and end up passing incorrect or incomplete data to other sectors or even to customers, which will end up generating internal confusion or consumer dissatisfaction, thus causing employee demotivation. . Therefore, it is important to align the internal communication and endo marketing strategy so that everything happens as . Endo marketing can also contribute a lot to the strategies of the HR department, since it is solely for the internal public of organizations.

The company’s Human Resources area provides

Elements for the composition of internal marketing policies and plans, on a analysis of the training, behavior and level of commitment of the people who make up its internal publics. The actions are on the well-being of employees, which consequently improves the   production and intellectual capacity of the teams. These are actions with the Australia Phone Number Data purpose of promoting the employee’s interaction with the company, creating motivational methods, events and training to value the employee. It is worth remembering that none of this will work if the intention to motivate you is not real. Remember that persuasion only works if the objective is genuine. This is because people know when they are being and when they are given an ideal opportunity.

See also  Internal Communication and

Leading the employee experience  free Employee Experience: The secret to improving employee experience Access now!  Corporate email* Corporate email Telephone Web site Web site  Number of Collaborators select By providing your data, you agree with the Privacy Policy . You can change your communication permissions at any time. Access content. The benefits of Endo marketing in companies EC Lists A successful endo marketing strategy increases the degree of commitment and loyalty of employees to the company. Listening to what they have to say and understanding their needs can be the first step towards creating a successful strategy that will bring many benefits to the company as a whole.  and employees Among the benefits is the motivation of employees, remembering that an team will be more collaborative, will bring more.