Consumer understanding is an important basis for establishing product planning, brand strategy, marketing strategy, and advertising campaign design. If you explain consumer understanding more, it can be said to be interests, desires, concerns, and intentions and contexts surrounding them. There are 10 types of data that marketers can use to figure these things out:
#One. Search data:
By analyzing the keywords consumers are searching for and the resulting Algeria Email Lists search volume. You can determine which products or services are of interest to you. In addition, you can reverse-analyze search results pages to understand customer search journeys and personas. Online trust touchpoints, and more. >> Listening Mind ( https://www.listeningmind.com/ )
#2. Purchase history data:
By analyzing past purchase history data, you can understand consumers’ preferred products, brands, and price ranges. >> CRM data, credit card usage data
#3. Social media analytics data:
By analyzing the topics or products that consumers are interested in on social media, you can identify popular products or trends. >> Brand Watch – Crimson Hexagon, Viib
#4. Survey Data (FGI/FGD):
You can survey consumers directly to understand their needs and preferences for your products. >> Nielsen, TNS, Open Survey, Korea Research
#5. Website analytics data:
By analyzing the behavior of your website visitors, you can understand. Which pages they visit the most and which products they are interested in. >> GA4, AA
#6. Clickstream data:
By analyzing the path and behavior of Internet users when they click on a website. We can determine their interests. >> GA4, Hotjar, ClickTale
#7. Review and rating data:
By analyzing product reviews or ratings, you can understand EC Lists consumer needs and interests. >> BrandWatch, ReviewHero
