The network thanks to the application

Of omnichannel principles. has allowed us to increasingly strengthen contacts between companies and their potential customers. It goes without saying that it is increasingly essential to reduce the distances between the online and offline worlds and encourage users to visit physical stores. There is a specific marketing strategy. called Drive to Store . focused on the use of techniques to increase the number of visits (and consequent product sales) at physical stores through the improvement of touchpoints (contact points) by working on brand and target .

Personalization. In this article. we

Will explore the essential elements of Drive to Store Marketing. delving into some techniques for its results-oriented application. You might asia email list  be interested in: “Google Search Console: what it is and why it is essential for your site” Drive to Store Marketing: the importance of a dedicated user experience To ensure an effective Drive to Store campaign. it is important to create a dedicated user experience on the product page. specifically designed to show the potential customer the nearest store and the availability of the selected product.

Updating the store locator is therefore essential.

With the inclusion of opening and closing times. days off and the address of the physical store. Furthermore. to push users towards the store. it is advisable to insert several calls-to-action within the page. Download our guide for free now and discover online advertising trends and statistics! Google My Business always fundamental google my business On an extremely practical level. to optimize your Drive to Store strategy. EC Lists it is essential to take great care of your business’s Google My Business listing. It is necessary to insert the location on the map. the opening hours. photos and videos relating to the physical store and the specific activities carried out. as well as the products and services offered. Accurate details and engaging images are very important to increase the interest of the target and push potential customers to visit the store.

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