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Audience will form around you that nest what you

At first, she want an advertising budget. But we decid: let’s try, nothing prevents us from doing this now. Right? You know, we had entrepreneurs visiting us who also don’t do paid advertising at all. That is, this is such native marketing: it is built on good content that catches, and on a cool product that people ne. Yes, if you bring value, then people will still talk about you, they will learn about you, new customers will come to you. We do not have the goal of simply quickly gathering a millionth audience, but which is actually “not ours”, which just happen to visit the site … Although, of course, I would like to. I am an impatient person – sooner, sooner results! In fact, it is much better to go systematically, taking thoughtful steps, and then an do.

So we tri to promote an interview

With natalia frankel on facebook for a fee. The coverage is large, but the views are few. And when promoting, as you say, by native methods, the coverage of the same interview is much less, and there are much more views. Because then it is seen by people who ne it, who are interest in it, this is the audience for which we work. For me personally, the biggest point of such a promotion is that you do Uganda Phone Number List not “buy attention”, but you really earn it, you deserve it, and this person then stays with you. Despite the fact that our target audience is people who are open, interest, they will find us one way or another, because the world is small.

Somay we will meet anyway if we are ne

Useful and interesting to each other! Therefore, for the time being, there is no point in accelerating this process with the help of advertising. By the way, we talk about this in detail in an interview with varvara lyalyagina, she herself is a journalist and blogger and teaches other creative entrepreneurs how to promote their business with the help of a blog. And varvara repeat a very important idea EC Lists several times: such a promotion does not happen quickly, and you don’t ne to check whether the potato has grown right away, you ne to wait until it grows. And you do everything right: care for – we – water.

With Evgenii starovoitova she makes jewelry

Because at a certain stage you first grow – both as an entrepreneur and as a person. It happens that at first you just realize yourself in a new role, but then there comes a moment when you are ready and want to share. But not with your product – you are ready for this from the first day, you go into business for this. And to share with colleagues, with the community, with the world their knowlge, their experience, their energy. To share the value that has been form and accumulat during this time. Nastya interviews vladimir mokhunov nastya is interviewing vladimir mokhunov are you talking about business experience? When you become an entrepreneur, you ne more practical.

Zoncrete things Therefore, our heroes

Share only personal experience, personal knowlge, personal impressions. Yes, it is not always possible to give some specific instruction like “do it this way!”. It just doesn’t make sense to copy others. There are no ready recipes. You have to look, think, compare, and ask yourself questions all the time: “how can I apply this to myself? How can I do this?” it can be very useful to look at how Ukraine Phone Number List different people did it, and at the same time understand how you want to do it, and something third can be born out of all this. When we talk from stones, zhenya said: “if I constantly look at someone and copy, it turns out that these are not my thoughts, and then.

I will go the wrong way, I still have to let it all go

Through you.” nastya, tell us about the process of working on the project: you have very high-quality shooting, iting, website, texts – all this requires costs. We ourselves are from this area, we have been dealing with video for many years, our company is call kinodvizhenie. We have made television programs and other content projects, we are constantly engag in video production and EC Lists promotion, we specialize in promoting business and personal brands using video and the internet. Therefore, we understand this, we know this, this is absolutely ours, belov and dear. Is this just your personal business in sneakers? It is possible to say so.

When we are scatter it is much harder for

Entrepreneurs ne useful content. Moreover, the usefulness is not purely practical, sometimes you want to be distract, “to clear your mind”, and then you return to your work and not literally apply all this at home, but something from the interview – time! – and it work, something happen – there were answers to some internal questions. For example, in an interview with natalia frankel. There are a lot of useful practical things in it, and not only for those who make events. Interview with natalia frankel interview with natalia frankel for example, natalya says that she works with professionals, but this is not a common story, people usually try to save money on this. But in fact, if we work.

With professionals – no matter what we do

It will give the very positive effect that working with professionals gives. People do not waste your time and are guarante to give the desir result clearly within the agre time frame. Everyone can apply this at home, no matter what you do: organize events or do apartment Uruguay Phone Number List renovations. Even if you read or watch an interview about an interesting business from your field, on your topic, you can thus look at your business from a different angle. Yes! Because people have different approaches to solving even the same problem.

Maybe you are knocking on a clos door and

Next to it – here, please, go – there is not even a wall, there is a wide road. It’s all about the usefulness, the value of the right content. There is still a moment of communication, unification . us. And when we understand that there are such people, then you may not even EC Lists know them personally, but inside you are support by the fact that people build their businesses on the same values. And by the way, have you notic how values change? What is the format of “Business in sneakers.

Communicate a lot with people and have notice that

Today our guest is the wonderful project “business in sneakers” and its author anastasia borovitskaya. Nastya and her team talk about a new generation of entrepreneurs who are changing many attitudes and rules and creating a truly interesting business, about wonderful people who live next to us. Nastya_biznes_v_kah2 nastya, the name “Business in sneakers” immiately reproduces in the mind the image of such a free, dreamy, cheerful hipster freelancer. Are we reading the image correctly? What is the main idea of this project? And so do they. but not only. “Business in sneakers” is about people and for people who are engag in their business, they love the business very much, and at the same time it is a source of income for them.

There are many such people in various fields of

Activity: in it, design, consulting and others. These are freelancers working independently, and owners of small companies. This is both online and offline, shops, coffee houses, cakes to order, natural cosmetics and much, much more. This format, when your business is like a lifestyle: you like it, bring joy to yourself and benefit others – and this choice is completely conscious. There are Vietnam Phone Number List many of us, and we are in sneakers. so it’s always business? Hobby, hobby – it’s not about you? Yes, hobbies are a different story. If a person does something for pleasure and does not consider his business as a source of income, this, of course, is not a business.

When was the project born How did the idea to

Create it come about? Perhaps life itself suggest this idea. We there are a lot of people around who are involv in small projects, and they are so cool, so lively, happy, passionate about their work. They like this lifestyle, they like the fact that they can work anywhere, anytime, with anyone. You can constantly reach new levels of financial freom. That is, you decide for yourself: do you want to EC Lists earn more and are ready to spend time and effort on this, or are you satisfi with the level of income that you have now, and you are comfortable with it. We decid that we should somehow introduce these people, talk about them.

Wrote to us Lyudmila would like to know how

I also assist in theoretical advanc training classes at the moscow psychological and pagogical university, and conduct practical skills training for novice psychologists. Who mainly comes to you, who is the target audience? Both women and men come, but most of all women, approximately 75-80%, age, as a rule, is from 25 to 50. The social status is very different. It can be a businessman, a lathe operator, and an engineer.

I would call a common characteristic not so

Much social status as desire, courage and readiness for a critical perception of problems and one’s role in some problem or situation that nes to be solv. Of course, this does not apply to children (especially those under 7 years old). There are completely different principles of Venezuela Phone Number List conducting a session and ways of motivation. How do you conduct consultations? In my case, these are rather not consultations, but psychotherapeutic sessions . I conduct them both in person and via skype. I conduct trainings for beginners – so far only full-time.

A standard psychotherapy session is

Hours, sometimes 1.5 hours. The training consists of 6 sessions of 3 astronomical hours. There is also a series of psychotherapy sessions: first, “Repair of life” – the priority, the elimination of all the most urgent, sore and declar by the client problems; bringing a person to a good state – when the client solves most of the problems in life on his own, without outside help; development EC Lists of missing abilities: communication, problem solving, readiness to manage people and sudden changes in life, elimination of fix points of view and states.

Monograph application for windows for both

Consequently, they do not have the right criteria for assessing the quality of naming results, and it all comes down to the banal “like / dislike”. Most of the survey participants are not representatives of the target audience, their opinion is very subjective, and their attitude towards the project may depend on their relationship with you. When a person is trust to evaluate something, an interesting psychological effect arises: he cannot admit that he does not understand the issue. Therefore, in order to create the impression of a knowlgeable person, he is oblig to speak out, preferably in a critical tone, otherwise there will be a feeling that he knows nothing at all.

An example from my own practice: an engineering

Company came for an abbreviation name – this is such an atypical task. Do you know what the process of coming up with options was? Yes, it was like we were rearranging letters in kindergarten. Funny experience. As a result, “Rosgir” – russian global Morocco Phone Number List engineering developments – was form from these letters.nes a sematic core or can you somehow do without it? And the leading seo-specialists of the runet gather at cmsmagazine in the material semantic core: waste of money or real benefits for business? And cover the topic as fully as possible. desktop and mobile devices on this operating system.

The creators are positioning moneygraph as a

Financial accounting application creat specifically for entrepreneurs and freelancers who have different sources and amounts of income every month. In the application, you can create several accounts at once, make transfers between them, create your own categories of expenses and income, save reports and conduct detail analysis thanks to convenient charts. Mobpril29mobpril30mobpril31 monefy a simple visual application for personal finance EC Lists accounting , where you can enter expenses and income, and on a chart with icons, evaluate budget items every month. The application has a free version, it is limit by the number of categories, new ones cannot be creat.

Marketing tools that allows you to effectively

All these elements look different in different visual products. But the foundation remains the same. Storytelling gives a good result not only in advertising, but also in ucational materials, as well as wherever it is important to convey information to the audience in the most effective way – in any business area. When the story is put into visual form, the result of its impact is enhanc. That is why visual storytelling is one of the most powerful convey information to the audience and evoke a high emotional response. We create our history in conclusion, a small list of steps to implement visual storytelling in your project.

Define a goal, set a task: what information do

You want to convey to the viewer, what emotion should be convey? Identify the hero/heroes of the story. You can create corporate characters or a character that personifies the target audience of the company. The character can be the creator of the brand or employees of the company. Identify the main conflict in your story. Write down the Namibia Phone Number List path of the character. In what situation is he at the beginning of the story and in what state should he be at the end. Write down the actions that the character must take, moving from the beginning of the story to its conclusion.

Bas on these actions, the course of the story

The plot, will be built. Now comes the stage when you ne to clothe the plot in a visual form. In most projects, this requires a professional designer, and sometimes a whole team of diverse specialists. In some cases, you can manage on your own. Having made or pick up the necessary photos, for example. The main thing is not to be distract from the main task, from the plot. Spread the story where your target audience can see it. The choice of channels EC Lists depends on both the format of the story and the type of target audience. These are just the basics for creating your story.

Amateur and a hack and we all know how important

Read about it in the article “one-page site in the top. Dreams or reality?” the key to the success of sales and the project as a whole is a good product and service. The written truth. But sometimes a good product nes a little (or a lot) help. The packaging and presentation of a product is just as important as its quality. Read about the correct presentation of goods in denis kaplunov’s blog, in the article “how to create a selling image of a product?” in the article “copywriter friend or copywriter foe?” they will tell you how to. Distinguish a professional from an good copywriting is, don’t we? Good is the marketing that sells without selling.

Find out how marketers penetrate your

Subconscious with the help of special tricks. About this in the article “traps of consciousness” in marketing: the rule of reciprocity, the principle of contrast and other patterns”. Small businesses sooner or later face the ne to analyze their activities. How to start analyzing your business as a whole, read the article “basic business intelligence – the first step for a small business”. Do you want to increase the number of subscribers with webinars? Study the Nigeria Phone Number List material “how webinars increase the subscription base and sales: a lead generation model” and find out what nes to be done so that after each webinar the number of fans steadily increases. Website not for sale.

Find out what you’re doing wrong in 10

Common usability mistakes for commercial websites. Already thinking about creating your own brand? Be sure to read the 10 steps to building an emotional brand guide . This will help to immiately attract the attention of potential customers and gain their trust by acting on the right triggers of the target audience. The first thing we look at in a store EC Lists is the look of the product. Even if it’s an online store. Take care of the correct visual design of your virtual storefront.

Program code you ne directly into the page and thus

Some tariff plans allow you to upload videos and graphics to the site. Beginning designers can train their eyes, learn to see a harmonious picture on free terms. If you plan to publish your site, then you ne to decide on the tariff. Convenient tilda tariff plans some designers make parts of the. Site on the tilda platform, and then simply transfer these developments to a full-scale site. You can integrate developments in tilda with wordpress and bitrix thanks to special plugins. 9 most popular data receiving services are built into the tilda website builder: email, mailchimp, google docs.

Send grid get response unisender amour

Bitrix24 and megaplan. Set up a subscription and receive requests to your email. Also, these forms are useful for building mailing lists, as well as for collecting leads within your customer data management (crm) system. Tilda allows you to insert the Peru Phone Number List connect programs for analyzing site performance, tracking visitor actions and traffic channels (google analytics, yandex metrika, social mia pixels , etc.). Tilda code you can insert code directly into the page if you ne more advanc features that are not present in the default elements, you just ne to add the appropriate html code.

Such code can be written by a programmer

To order (usually small programs are inexpensive). You can also add a timeline service for events, a feback function, an interactive image service (including interactive maps), a service for selling tickets to your events to your tilda project. The nuances of working in the tilda website builder to create a site on tilda faster, sketch out the block structure on paper before starting work. Then, adding your information to the template, you will see how it adds up to a EC Lists real picture. Perhaps in the constructor you will pick up a block configuration that you have never thought about before.

Blocks can be select from the library before

In any case, before starting work, you should understand. What the menu will be like and how many pages you will ne, where the gallery will be locat, and where the text information, etc. After registering, you will be present with templates fill with. Examples of a beautiful combination of blocks that can be adapt to your nes. We chose a template – and the designer offers to watch a video tutorial about the interface device, although it is intuitive. On the left is a library of blocks, which are group into categories. If you have any questions, the site has tutorials on different types of projects and a dicat section on tilda’s features with examples of good sites.

If necessary, you can do everything from a

Blank page, choosing the necessary semantic blocks from the library. The block selection and filling procure is well thought out and easy to use. It is enough to click on the plus sign at the end of the previous block, and a library of blocks will appear Paraguay Phone Number List on the left – put the appropriate one. Using the “Content” tab, you can fill the select block with textual information, graphics and/or video. The content of the block changes literally in one click. Project on the web, make sure that the site is easy to navigate so that, for example.

The menu does not overload the entire page and

Contains up to five capacious, informative items with short names. Don’t forget to fill in the site name, describe the essence of your offer. And add the right keywords so that your site looks good in links on social networks and is easier to promote in search engines. And by choosing a small photo for each page, you will make links to publications more EC Lists visible. If you have already work with tilda publishing, please tell us about your impressions in the comments.

Covers that fit the meaning upload a photo

Working in the tilda website builder, you create your project from solid. Harmonious blocks that the designers have design. In the text blocks, the font sizes are verifi, their optimal combinations are select, the line spacing is fix, which is convenient for perception. When an inexperienc person takes on the creation of a site, he sometimes does not think about such details, as a result, a site is obtain on which it is inconvenient to read the texts, and in general it looks “raw”. It is most convenient to “assemble” a site bas on a ready-made template. Which has a composition of text and graphic blocks that combine stylistically. There are many templates – choose the one that suits your theme.

The first screen usually consists of a cover

Photo a descriptive title, a short description, and one or more buttons. The user of the constructor only nes to evaluate the content he has. Choose one of the thirty and change the text. A visitor who has come to the site, at first glance, it becomes clear what is being offer to him. For each project, you can choose the appropriate cover the designers thought about the font size and line spacing, about the location of the button. Naturally, if desir, all parameters Nepal Phone Number List are easy to change. But if you are not confident in your design skills and the psychology. Of perception, it is better not to change anything in the ready-made template with blocks design in advance by professionals.

Parameters can be chang in the menu in the

Top right corner there is a menu of the designer itself. You can click “Preview” and see how your site will look. Universal practicality any website builder is good because you don’t ne to learn programming: just take ready-made parts and create a model. The developers of the tilda constructor have provid various ways to use the finish site. After the EC Lists work is complet, you can connect your own domain or subdomain to this site, or leave all developments directly on the tilda subdomain.

Preliminary study of the market and audience was

At the same time, professional content marketing in the. Future guarantees a better return on investment, since it is bas on rich experience in conducting. Such campaigns, as well as the availability of resources for the preparation of materials and the possibility of obtaining real discounts from sites. And here are the real stories of our agency. A website building platform company approach with the challenge of attracting new clients. From micro and small business owners and webmasters. Together with the customer. And alfa-content specialists, a carri out, as a result of which a program of action was drawn up. It was decid to focus on three types of sites: webmaster-orient; for small business owners; on coverage areas of relat topics.

This step made it possible to reach the

Users of the product and make itself known in the professional community. A total of 8 placements were made, covering about 400,000 people. The cost of a contact was 0.25 rubles, the cost of going to the site was 23.51 rubles. The customer fully paid back the investment and was satisfi with the result of the advertising campaign, as he receiv sales of his service. In one of the most successful advertising campaigns of alfa-content – work with a Panama Phone Number List manufacturer of gaming accessories – the price of a click was 6.2 rubles, and the forecasts for coverage and the number of clicks were exce by 3-5 times. Content marketing is one of the few ways of promotion that really allows you to achieve.

Hightilda publishing website builder

Making a beautiful website yourself october 17, 2016 website promotion in the last issue, we talk about how to create a business card website on the wordpress platform . Today we will introduce you to the tilda publishing modular website builder , where you can make a longread, portfolio, interactive special project, landing page or a simple but stylish blog. I want a nice site! The appearance of your page is especially important if you are a designer EC Lists or photographer and your project is closely relat to the visualization of a product or service.