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Wrote to us Lyudmila would like to know how

I also assist in theoretical advanc training classes at the moscow psychological and pagogical university, and conduct practical skills training for novice psychologists. Who mainly comes to you, who is the target audience? Both women and men come, but most of all women, approximately 75-80%, age, as a rule, is from 25 to 50. The social status is very different. It can be a businessman, a lathe operator, and an engineer.

I would call a common characteristic not so

Much social status as desire, courage and readiness for a critical perception of problems and one’s role in some problem or situation that nes to be solv. Of course, this does not apply to children (especially those under 7 years old). There are completely different principles of Venezuela Phone Number List conducting a session and ways of motivation. How do you conduct consultations? In my case, these are rather not consultations, but psychotherapeutic sessions . I conduct them both in person and via skype. I conduct trainings for beginners – so far only full-time.

A standard psychotherapy session is

Hours, sometimes 1.5 hours. The training consists of 6 sessions of 3 astronomical hours. There is also a series of psychotherapy sessions: first, “Repair of life” – the priority, the elimination of all the most urgent, sore and declar by the client problems; bringing a person to a good state – when the client solves most of the problems in life on his own, without outside help; development EC Lists of missing abilities: communication, problem solving, readiness to manage people and sudden changes in life, elimination of fix points of view and states.

Monograph application for windows for both

Consequently, they do not have the right criteria for assessing the quality of naming results, and it all comes down to the banal “like / dislike”. Most of the survey participants are not representatives of the target audience, their opinion is very subjective, and their attitude towards the project may depend on their relationship with you. When a person is trust to evaluate something, an interesting psychological effect arises: he cannot admit that he does not understand the issue. Therefore, in order to create the impression of a knowlgeable person, he is oblig to speak out, preferably in a critical tone, otherwise there will be a feeling that he knows nothing at all.

An example from my own practice: an engineering

Company came for an abbreviation name – this is such an atypical task. Do you know what the process of coming up with options was? Yes, it was like we were rearranging letters in kindergarten. Funny experience. As a result, “Rosgir” – russian global Morocco Phone Number List engineering developments – was form from these letters.nes a sematic core or can you somehow do without it? And the leading seo-specialists of the runet gather at cmsmagazine in the material semantic core: waste of money or real benefits for business? And cover the topic as fully as possible. desktop and mobile devices on this operating system.

The creators are positioning moneygraph as a

Financial accounting application creat specifically for entrepreneurs and freelancers who have different sources and amounts of income every month. In the application, you can create several accounts at once, make transfers between them, create your own categories of expenses and income, save reports and conduct detail analysis thanks to convenient charts. Mobpril29mobpril30mobpril31 monefy a simple visual application for personal finance EC Lists accounting , where you can enter expenses and income, and on a chart with icons, evaluate budget items every month. The application has a free version, it is limit by the number of categories, new ones cannot be creat.

Marketing tools that allows you to effectively

All these elements look different in different visual products. But the foundation remains the same. Storytelling gives a good result not only in advertising, but also in ucational materials, as well as wherever it is important to convey information to the audience in the most effective way – in any business area. When the story is put into visual form, the result of its impact is enhanc. That is why visual storytelling is one of the most powerful convey information to the audience and evoke a high emotional response. We create our history in conclusion, a small list of steps to implement visual storytelling in your project.

Define a goal, set a task: what information do

You want to convey to the viewer, what emotion should be convey? Identify the hero/heroes of the story. You can create corporate characters or a character that personifies the target audience of the company. The character can be the creator of the brand or employees of the company. Identify the main conflict in your story. Write down the Namibia Phone Number List path of the character. In what situation is he at the beginning of the story and in what state should he be at the end. Write down the actions that the character must take, moving from the beginning of the story to its conclusion.

Bas on these actions, the course of the story

The plot, will be built. Now comes the stage when you ne to clothe the plot in a visual form. In most projects, this requires a professional designer, and sometimes a whole team of diverse specialists. In some cases, you can manage on your own. Having made or pick up the necessary photos, for example. The main thing is not to be distract from the main task, from the plot. Spread the story where your target audience can see it. The choice of channels EC Lists depends on both the format of the story and the type of target audience. These are just the basics for creating your story.

Amateur and a hack and we all know how important

Read about it in the article “one-page site in the top. Dreams or reality?” the key to the success of sales and the project as a whole is a good product and service. The written truth. But sometimes a good product nes a little (or a lot) help. The packaging and presentation of a product is just as important as its quality. Read about the correct presentation of goods in denis kaplunov’s blog, in the article “how to create a selling image of a product?” in the article “copywriter friend or copywriter foe?” they will tell you how to. Distinguish a professional from an good copywriting is, don’t we? Good is the marketing that sells without selling.

Find out how marketers penetrate your

Subconscious with the help of special tricks. About this in the article “traps of consciousness” in marketing: the rule of reciprocity, the principle of contrast and other patterns”. Small businesses sooner or later face the ne to analyze their activities. How to start analyzing your business as a whole, read the article “basic business intelligence – the first step for a small business”. Do you want to increase the number of subscribers with webinars? Study the Nigeria Phone Number List material “how webinars increase the subscription base and sales: a lead generation model” and find out what nes to be done so that after each webinar the number of fans steadily increases. Website not for sale.

Find out what you’re doing wrong in 10

Common usability mistakes for commercial websites. Already thinking about creating your own brand? Be sure to read the 10 steps to building an emotional brand guide . This will help to immiately attract the attention of potential customers and gain their trust by acting on the right triggers of the target audience. The first thing we look at in a store EC Lists is the look of the product. Even if it’s an online store. Take care of the correct visual design of your virtual storefront.

Program code you ne directly into the page and thus

Some tariff plans allow you to upload videos and graphics to the site. Beginning designers can train their eyes, learn to see a harmonious picture on free terms. If you plan to publish your site, then you ne to decide on the tariff. Convenient tilda tariff plans some designers make parts of the. Site on the tilda platform, and then simply transfer these developments to a full-scale site. You can integrate developments in tilda with wordpress and bitrix thanks to special plugins. 9 most popular data receiving services are built into the tilda website builder: email, mailchimp, google docs.

Send grid get response unisender amour

Bitrix24 and megaplan. Set up a subscription and receive requests to your email. Also, these forms are useful for building mailing lists, as well as for collecting leads within your customer data management (crm) system. Tilda allows you to insert the Peru Phone Number List connect programs for analyzing site performance, tracking visitor actions and traffic channels (google analytics, yandex metrika, social mia pixels , etc.). Tilda code you can insert code directly into the page if you ne more advanc features that are not present in the default elements, you just ne to add the appropriate html code.

Such code can be written by a programmer

To order (usually small programs are inexpensive). You can also add a timeline service for events, a feback function, an interactive image service (including interactive maps), a service for selling tickets to your events to your tilda project. The nuances of working in the tilda website builder to create a site on tilda faster, sketch out the block structure on paper before starting work. Then, adding your information to the template, you will see how it adds up to a EC Lists real picture. Perhaps in the constructor you will pick up a block configuration that you have never thought about before.

Blocks can be select from the library before

In any case, before starting work, you should understand. What the menu will be like and how many pages you will ne, where the gallery will be locat, and where the text information, etc. After registering, you will be present with templates fill with. Examples of a beautiful combination of blocks that can be adapt to your nes. We chose a template – and the designer offers to watch a video tutorial about the interface device, although it is intuitive. On the left is a library of blocks, which are group into categories. If you have any questions, the site has tutorials on different types of projects and a dicat section on tilda’s features with examples of good sites.

If necessary, you can do everything from a

Blank page, choosing the necessary semantic blocks from the library. The block selection and filling procure is well thought out and easy to use. It is enough to click on the plus sign at the end of the previous block, and a library of blocks will appear Paraguay Phone Number List on the left – put the appropriate one. Using the “Content” tab, you can fill the select block with textual information, graphics and/or video. The content of the block changes literally in one click. Project on the web, make sure that the site is easy to navigate so that, for example.

The menu does not overload the entire page and

Contains up to five capacious, informative items with short names. Don’t forget to fill in the site name, describe the essence of your offer. And add the right keywords so that your site looks good in links on social networks and is easier to promote in search engines. And by choosing a small photo for each page, you will make links to publications more EC Lists visible. If you have already work with tilda publishing, please tell us about your impressions in the comments.

Covers that fit the meaning upload a photo

Working in the tilda website builder, you create your project from solid. Harmonious blocks that the designers have design. In the text blocks, the font sizes are verifi, their optimal combinations are select, the line spacing is fix, which is convenient for perception. When an inexperienc person takes on the creation of a site, he sometimes does not think about such details, as a result, a site is obtain on which it is inconvenient to read the texts, and in general it looks “raw”. It is most convenient to “assemble” a site bas on a ready-made template. Which has a composition of text and graphic blocks that combine stylistically. There are many templates – choose the one that suits your theme.

The first screen usually consists of a cover

Photo a descriptive title, a short description, and one or more buttons. The user of the constructor only nes to evaluate the content he has. Choose one of the thirty and change the text. A visitor who has come to the site, at first glance, it becomes clear what is being offer to him. For each project, you can choose the appropriate cover the designers thought about the font size and line spacing, about the location of the button. Naturally, if desir, all parameters Nepal Phone Number List are easy to change. But if you are not confident in your design skills and the psychology. Of perception, it is better not to change anything in the ready-made template with blocks design in advance by professionals.

Parameters can be chang in the menu in the

Top right corner there is a menu of the designer itself. You can click “Preview” and see how your site will look. Universal practicality any website builder is good because you don’t ne to learn programming: just take ready-made parts and create a model. The developers of the tilda constructor have provid various ways to use the finish site. After the EC Lists work is complet, you can connect your own domain or subdomain to this site, or leave all developments directly on the tilda subdomain.

Preliminary study of the market and audience was

At the same time, professional content marketing in the. Future guarantees a better return on investment, since it is bas on rich experience in conducting. Such campaigns, as well as the availability of resources for the preparation of materials and the possibility of obtaining real discounts from sites. And here are the real stories of our agency. A website building platform company approach with the challenge of attracting new clients. From micro and small business owners and webmasters. Together with the customer. And alfa-content specialists, a carri out, as a result of which a program of action was drawn up. It was decid to focus on three types of sites: webmaster-orient; for small business owners; on coverage areas of relat topics.

This step made it possible to reach the

Users of the product and make itself known in the professional community. A total of 8 placements were made, covering about 400,000 people. The cost of a contact was 0.25 rubles, the cost of going to the site was 23.51 rubles. The customer fully paid back the investment and was satisfi with the result of the advertising campaign, as he receiv sales of his service. In one of the most successful advertising campaigns of alfa-content – work with a Panama Phone Number List manufacturer of gaming accessories – the price of a click was 6.2 rubles, and the forecasts for coverage and the number of clicks were exce by 3-5 times. Content marketing is one of the few ways of promotion that really allows you to achieve.

Hightilda publishing website builder

Making a beautiful website yourself october 17, 2016 website promotion in the last issue, we talk about how to create a business card website on the wordpress platform . Today we will introduce you to the tilda publishing modular website builder , where you can make a longread, portfolio, interactive special project, landing page or a simple but stylish blog. I want a nice site! The appearance of your page is especially important if you are a designer EC Lists or photographer and your project is closely relat to the visualization of a product or service.

Specific case in your practice about a

How to come to bloggers with a request for advertising on instagram, are there any application forms or just a direct message? You can write in direct, you can email, the most daring ones decide to call if the phone number is indicat in the profile. All options are good and work, you can choose your own. Sincerely recommending your product is the best way to start word of mouth. Sincerely recommending your product is the best way to start word of mouth. Do you have a small company or one person whovisual storytelling – what is it and how to use it in.

Project promotion january business

Visual and audio content , interesting , advertising we love stories since childhood. And not only because of the entertainment component. With the help of an interesting narrative, children’s fairy tales instill in us important life principles and virtues. In general, any important information is much easier and faster to digest if serv under the sauce of a lively Norway Phone Number List interesting story. “why not use it in promotion?” thought the marketers. And they began to use it. And the name was given – storytelling. Today with us is the head of the first storytelling studio, elizaveta vikulova.

She will tell us not just about how to

Use stories in marketing, but also about visual storytelling, a growing tool for interacting with customers. Some promotional products get lost in the information noise. A large number of advertising messages are often creat in vain, because potential customers either do not see messages address to them at all, or their involvement in EC Lists advertising is very low. How to make sure that your advertising and any other messages reach the mind of the viewer? I will talk about such a fashionable now term as storytelling.

Services that bring influencers and brands

January 23, 2017 business , interview , promotion during the new year holidays, instagrams all over the world were fill with magical lights, elegant christmas trees and other new year paraphernalia. And the last step is to look at who the influencer on instagram has collaborat with before , and what was the reaction of the audience to the advertising post. Is there any database of these bloggers on instagram where they can be found and select? I know that there are together. But I don’t use them, I prefer to look for trendsetters on my own. I can only rely on myself and my team.

Dasha does not recommend using instagram

Advertising exchanges to search for bloggers dasha does not recommend using special services to search for bloggers have these services somehow proven themselves on the negative side? I didn’t have a bad experience with the services because I haven’t work with them for a long time. Once I register on one of them and began to select opinion Malta Phone Number List leaders. In the list, I saw those who, in my opinion, are either not opinion leaders or put too high a price. In addition, I prefer to cooperate on a barter basis – a review for a gift, or partially on a barter basis – a gift + a fee. Such services most often offer a fee basis, and in dollars. But you know, here, as in any situation, the taste and color.

For example, I do not use mass liking and

Mass following programs. But from time to time I myself can subscribe to the profiles of the target audience. Which instagram ads won’t work through bloggers? Rather, I can say that it works well. Recommendations for cosmetics, clothing, accessories. Beauty salons and fitness clubs. Food and establishments. Help from experts and interesting events. The most difficult thing on instagram is to promote non-mass consumption products (for example, concrete) and EC Lists very expensive ones (apartments in cyprus). It’s probably not worth advertising them with the help of opinion leaders.

The first thing I look at is the number of subscribers

Of course, it may well be that you are selling a product that can be deliver to any country. Then it is logical that you will want to involve olga buzova or vanya dorn. But you ne to understand that stars of this magnitude will either ignore you, or refuse, or ask for a heavenly fee. Pay attention to “Microtrendsetters”. These are opinion leaders who have their own small audience, but it is strongly involv in their lives. That’s 2, 5, 10 thousand followers on instagram – and that may be enough for you. Such opinion leaders, as a rule, are read by real people – their friends, acquaintances, acquaintances of acquaintances, who are more likely to be imbu with trust in them than in some kind of Superstar.

Don’t underestimate small influencers

This has been proven many times in practice. By what parameters should a freelancer or the author of a small project choose an instagram blogger who should go to for pr? I will share with you my principles for determining who an opinion leader is. Yes, this is still an indicator of the importance of a profile on a social network. Let’s just Macedonia Phone Number List say the first signal. Next, I compare the number of followers with the number of likes . I am guid by such figures: if a person has up to 10 thousand subscribers, he should have 5-7% of likes from this figure, if 10-100 thousand – 3%, if more than 100 thousand – 1%. But if subscribers and likes can be easily cheat.

Then comments are unlikely Therefore I look at the

Comments on the last 5-10 publications. I look not only at quantity, but also at quality. Comments like “so sexy!”, “cute”, “nice pic” do not show the activity of the audience. Much more important are comments like “wow, what is this dress?”, “tell me EC Lists where you do your manicure”, “oh, what is this yogurt in the photo?”. Here they show that the audience is involv in the life of an opinion leader.

Thousand subscribers and up to thousand

If during this period you miss the number of likes under your promo posts and are thinking about how to attract new subscribers this year, pay attention to advertising with bloggers. And about how to choose bloggers for advertising on instagram in a small business, smm specialist dasha andreeva will tell. On her account, the promotion of accounts up to 10 subscribers. Dasha collaborates on an ongoing basis with several brands, consults, teaches promotion in social networks and maintains her blog . Dasha_andreeva daria, our subscribers are wondering if a small project or a freelancer can promote on.

Instagram by placing ads with famous bloggers

It is difficult for me to answer this question unequivocally, since each situation is individual. First, it all depends on the project and the freelancer. To what extent can this topic be promot with the help of opinion leaders? For example, if it’s Luxembourg Phone Number List homemade vegan pastries, okay. And if these are plumbing services, it’s already more difficult. Secondly, a lot depends on the budget and skills of the person. The budget will make it possible to involve trendsetters (trendsetters – . ), who work only on a paid basis. And the skills of the person who maintains an account on social networks will make it possible to interest the opinion.

leader and convince them to accept the offer of

Cooperation But my experience says that even very small companies or one person can work successfully with opinion leaders. Do you want to know more about setting up work in the most important social networks? Participate in the article series “social networks: the big break theory” participate small businesses clearly do not ne feral stars. How famous should influencers be on instagram? If you are, let’s say, a small EC Lists coffee house, why would you involve the soloist of “Via-gra”, whose audience is residents of ukraine, russia, kazakhstan, belarus? For advertising on instagram, it is much better to invite a local blogger who reviews new establishments for a cup of coffee and dessert.