Consumer Email Database Archives - Page 2 of 10

A complete performance analysis is therefore

Essential to understand the effectiveness of Drive to Store campaigns and to identify the most effective strategies to increase visits and sales in physical stores. adv online TweetShare Andrea Disanto Written by Andrea Disanto Google Ads specialist with a great knowledge of companies and the Italian and international market. Passionate about numbers and Online Marketing. after 3 years of experience with Google.

I returned to Italy thanks to Inside Comunicazione

With the desire to have more direct contact with companies. ChatSpot: AI in HubSpot GUIDO MARABINI – 14 APRIL 2023 chatspot At a time when the africa email list use of artificial intelligence is increasingly widespread and advanced. the marketing industry is debating how companies can leverage this technology to improve productivity and work more efficiently. In this context. HubSpot recently presented two new AI-based tools: ChatSpot.ai and Content assistant . platform.

Elements which - we are sure - will change the way

Users can interact with the HubSpot CRM. We are not talking about a simple indiscretion. since ChatSpot was announced by HubSpot co-founder and CTO. Dharmesh Shah. directly on LinkedIn. This innovation completes a series of products already integrated with artificial intelligence tools. You might be interested in: “The main HubSpot news in 2023: here’s what changes and the advantages” The ChatSpot identity chatspot Many are wondering what ChatSpot is. in essence. This is. of course. an AI-based tool that integrates chatbot functionality directly into the HubSpot CRM. allowing you to ask questions and provide direct-language instructions through a chat. EC Lists It is clearly inspired by already proven products. such as ChatGPT – which achieved rapid diffusion with over 100 million users in just 2 months – and other tools such as DALL·E 2 and Copy.Ai. which allow you to generate quality text and images quickly and easily.

“Google’s evolutions in the Local area

You might be interested in:” Search Engine Advertising – SEA To increase visits to stores. you cannot ignore Google Ads campaigns. tools aimed at making target customers (those looking for products or services nearby) aware of the advantages of your offer. How to do? You need to set store locations on Google. using location extensions to improve ads with locally relevant information. Furthermore. it is important to develop an effective targeting and bidding strategy to reach only potential customers without wasting the budget towards a general audience.

Drive to store marketing Social Advertising

Social media also plays a key role within Drive to Store Marketing strategies. Through europe email list ad campaigns on Facebook and Instagram (without forgetting the potential of TikTok). it is possible to use the “store traffic” advertising objective to attract potential customers to physical stores. In particular. Facebook allows you to customize adverts in order to extract specific local information for each point of sale. use an interactive map with the point of sale location tool and call-to-action buttons to encourage people to visit the most Neighbor.

Conclusions drive to store marketing

This means considering digital metrics. such as website traffic. social media interactions and online conversions. but also monitoring sales performance in physical stores. customer retention rates and other factors that influence the experience of the customer at the point of sale. For example. you can use coupon codes or loyalty cards to track sales made by customers who have been acquired through a Drive e EC Lists to Store campaign and thus evaluate the ROI of the investment. Additionally. customer reviews and feedback can provide valuable insights into the quality of the in-store experience and areas where the company needs to improve.

The network thanks to the application

Of omnichannel principles. has allowed us to increasingly strengthen contacts between companies and their potential customers. It goes without saying that it is increasingly essential to reduce the distances between the online and offline worlds and encourage users to visit physical stores. There is a specific marketing strategy. called Drive to Store . focused on the use of techniques to increase the number of visits (and consequent product sales) at physical stores through the improvement of touchpoints (contact points) by working on brand and target .

Personalization. In this article. we

Will explore the essential elements of Drive to Store Marketing. delving into some techniques for its results-oriented application. You might asia email list be interested in: “Google Search Console: what it is and why it is essential for your site” Drive to Store Marketing: the importance of a dedicated user experience To ensure an effective Drive to Store campaign. it is important to create a dedicated user experience on the product page. specifically designed to show the potential customer the nearest store and the availability of the selected product.

Updating the store locator is therefore essential.

With the inclusion of opening and closing times. days off and the address of the physical store. Furthermore. to push users towards the store. it is advisable to insert several calls-to-action within the page. Download our guide for free now and discover online advertising trends and statistics! Google My Business always fundamental google my business On an extremely practical level. to optimize your Drive to Store strategy. EC Lists it is essential to take great care of your business’s Google My Business listing. It is necessary to insert the location on the map. the opening hours. photos and videos relating to the physical store and the specific activities carried out. as well as the products and services offered. Accurate details and engaging images are very important to increase the interest of the target and push potential customers to visit the store.

Alternatively you can upload your specifically

Created files to the platform. Wide audience coverage : Spotify. as anticipated. boasts a large audience in several countries around the world. Using Ad Studio you can potentially reach millions of active users. Real-time optimization and reporting : Ad Studio lets you monitor and optimize campaigns in real time. You can get detailed reports regarding the performance of your ads. including some specific data such as the number of impressions. overall clicks and much more.

Reports help you evaluate the effectiveness

Of your campaign and make any changes to improve results. Flexible Budget : With Ad Studio. you can start using country email list the platform even on a low budget. You can set the daily or total campaign budget based on your business needs. Conclusions On the one hand. Ad Studio presents itself as an extremely simple. self-service platform. which offers users full control over existing campaigns. You can decide when to start. pause. or end a campaign. making changes to your targeting or budget at any time.

It is equally true that creativity represents

A very important aspect. as always. capable of making the difference in terms of whether or not marketing objectives are achieved. For these reasons. in addition to monitoring the trend. it is always good to rely on an agency specialized in digital marketing to immediately optimize investments. make the right forecasts and orient the investment with an ROI perspective. inside communications agency TweetShare Andrea Disanto Written by Andrea Disanto Google Ads specialist with a great knowledge of companies and the Italian and international market. EC Lists Passionate about numbers and Online Marketing. after 3 years of experience with Google. I returned to Italy thanks to Inside Comunicazione with the desire to have more direct contact with companies. How to bring users into your physical store: the potential of Drive to Store Marketing ANDREA DISANTO – 27 APRIL 2023 drive to store marketing In recent years.

Download our guide now to find out which

A system created to lead a sort of revolution within digital audio. helping companies achieve their commercial objectives quickly and easily. are the most effective trends for growing your business on social media! The diffusion of Spotify in Italy spotify ad studio It is worth reporting some data relating to the diffusion of Spotify in Italy. According to a recent survey published by the platform itself. people spend an average of 69 minutes a day listening to music. If we only take users who use the Internet as a reference.

We note that listening to music in digital

Format is surpassing the use of traditional radio stations. Another telling element: 61% of Italian Spotify email list Free users declared that they prefer listening to digital music through mobile devices (smartphones and tablets) rather than from a desktop computer. You might be interested in: ” Google’s new data analysis tool: Looker Studio” The advantages of Spotify Ad Studio Beyond these data. which are nevertheless very important. Spotify Ad Studio offers multiple advantages for advertisers who wish to promote their products to users of the platform.

These are the main ones

Precise targeting : Ad Studio offers highly effective targeting tools to reach profiled audiences. In fact. you can select your target based on criteria such as geographic location. interests. context. device used and more. This allows you to target your ads to the most relevant people for a specific campaign. Creativity and customization : You can create EC Lists personalized audio or video ads for an advertising campaign. If you don’t have a ready-made ad. Ad Studio offers free help in creating a custom format in just 24 hours.

How will single-person household consumption trends change this year?

Compared to all households, single-person households have a low income level and a high share of fixed costs such as housing costs, so they have a weak economic characteristic such as the structure of income and expenditure. However, single-person households are voluntary and involuntary single-person households, and consist of the elderly and young adults, so there is a big difference in consumption propensity. Therefore, variability and diversity exist, and it is necessary to understand the common characteristics of these single-person households and the consumption propensity that differs depending on the age group, and to identify the consumption trend of single-person households.

Proportion of single-person households by age group

As of 2021, according to the National Statistical Office, the Belize Email List proportion of single-person households by age group is 19.1% in their 20s, followed by 30s (16.8%), 50s (15.6%), 60s (15.6%), and 40s (13.6%). it happened By gender, the proportion of women aged 60 or older (45.1%) was high, and among men, the proportion of those in their 30s to 50s (56.9%) was high. Let’s take a look at how the consumption trend of single-person households has changed based on the young age group of 2030, which accounts for the largest proportion of them.

Use of various purchase channels for single-person households
As the number of single-person households increased, Internet and mobile shopping were the most common purchase routes for purchasing other daily necessities . It can be confirmed that price-sensitive households are oriented toward reasonable consumption because the proportion of common expenses of single-person households described above is high. This is more evident when compared to multi-person households.

Single-person household food and grocery consumption trends

Single-person households: prefer online shopping and convenience stores

Let’s look at the case of purchasing groceries, which account for the EC Lists main consumption of single-person households. Generally, we purchase groceries at large supermarkets, online shopping malls, and local marts. At this time, multi-person households prefer offline large marts, and single-person households tend to use online shopping malls the most. Unlike multi-person households, the frequency of using convenience stores offline was also high. Convenience stores show a different consumption pattern from multi-person households because of their close proximity, the convenience of being able to purchase in small quantities, and often being able to purchase at a lower price through promotions and disc

The Truth About SEO Part 1: Real Customer Data Is ‘Search Data’, Not Zero Party

When Google announced plans to end support for third-party cookies in Chrome to protect user privacy, it signaled a change in perception in the marketing industry. Since most marketing was targeting potential customers based on personal data such as third-party cookies and displaying personalized advertisements for each customer, the unavailability of third-party cookie data meant that personalized targeting advertisements such as today are no longer possible. It meant you couldn’t.

Zero Party Data to Replace Third-Party Cookies?

When Google’s third-party data shutdown was announced, companies Bhutan Email List started looking for data that could replace third-party data. What has been called the data to be an alternative is the ‘zero party cookie’.

What is Zero Party Data?
Zero-party data is data that is intentionally and proactively provided by the customer under the condition that the customer consents to the collection of such information . For example, zero-party data includes preferences, interests, or other personal information that customers willingly provide to businesses. In the case of an apparel retailer, zero-party data would be information on the style and size preferred by customers collected through direct surveys of customers.

Advantages and disadvantages of zero-party data

Since zero-party cookie data is data provided by customers recognizing and agreeing to the purpose of data collection and utilization, it has the advantage of being highly reliable and able to accurately identify unprocessed customer needs .

However, the downside is also clear, that the information cannot EC Lists be obtained without the customer’s consent. Customers can obtain data that is much more reliable than third-party data if they consent. But few customers will agree to the collection even if they know. That personal preference information will be stored and used by the company. Compared to targeting through third-party data, which could be used without obtaining any permission. Realistic usability will be greatly reduced because it is difficult to collect sufficient amounts for appropriate levels of use. In other words, zero data will in practice. Show very little of the possibilities we expect from the original definition.

2023 Trend Keywords: Domestic Keywords

In 2023, aren’t you curious about what the trend keyword of the year is ? Let’s find out about the “Trend Keywords of the Year
” in Korea and overseas through “Search Data” of Ascent Korea’s Hubble Cluster Finder, specializing in domestic SEO . The first part of this series is “ Domestic 2023 Trend Keywords ,” and we will look at what intents are different in this year’s trend keywords that appeared through search data compared to overseas. Through the Cluster Finder, we were able to confirm two major insights . If you directly search for 2023 trend keywords, you will find that people are looking for keywords introduced in Trend Korea 2023 books.

Highly related to Trend Korea 2023 (Marketing Book)

Trend-sensitive design industry Bermuda Email List information : space, fashion, interior, etc. trend information

How about comparing it with the trend keyword of the year overseas ?
Just search “2023 trend keywords” and you’ll easily find what you’re looking for for the latest updates on SEO and Search Engine Optimization.
Unlike this, in Korea, there was a tendency to recognize the 2023 trend keyword as a keyword introduced in the Trend Korea 2023 book. As soon as it is published every year, you can check the level of interest of domestic searchers in the Trend Korea book series.

In 2023, the word ‘average’ becomes meaningless and the middle disappears, revealing economic polarization, individualization of consumption, and increased diversity of values. Since the disappearance of the average leads to polarization in a market that requires irreplaceable excellence, differentiation, and diversity, goods and services that have taken an average position in the market now send a message to consider repositioning as an all-or-nothing choice. there is.

Office Big Bang

These days, the MZ generation’s entry into society and the corona pandemic combine individualism and horizontal culture in the way of work, and the overall corporate culture for changes that are distinctly different from the existing work organization, from the work space to the change in work values. It is a keyword that deals with . It will be important to identify and respond to opportunities derived from these changes so that we can preoccupy the market.

‘Cherrysumer’ refers to strategic consumers who EC Lists have emerged to use limited resources efficiently due to the spread of single-person households and the global economic crisis. Save money by consuming together with the ‘piece strategy’ and ‘half strategy’, which buy only what you need. ‘Cherry pickers’ refer to consumers who only take advantage of benefits, and because of them, companies have reduced related benefits and created a negative image of cherry pickers. It is necessary to respond by capturing the limited area that cherrysumers can choose from, such as products with high cost-effectiveness or package products that fit these changes in consumer perception.

Let’s brand with NFT marketing minting Part 2 Case and Utilization Strategies

In the last article, we explored what NFTs mean and how and why brands use them to market. Brands use it because they believe that issuing NFTs using their intellectual property (IP) will eventually give them the advantage of increasing their value. For more stories please see here.

In this article, following on from the previous article, we will look at what are the success stories of NFT marketing, and find out whether they give brands only advantages. We also take time to think about how to use NFTs better.

NFT Marketing Success StoriesWhere is Starbucks’ ‘Third Place’?

‘Third place’ is often used to mean a physical place between home Benin Email List and work. However, ‘Starbucks’ pointed out ‘Crypto (encrypted) world’ as a third place. Starbucks announced in May that it would create a new global digital community through NFT .

After that, Starbucks collaborated with the Polygon network to launch NFTs last December, which was a huge success. The project, dubbed ‘Starbucks Odyssey’, is an extension of the Starbucks Rewards loyalty program, offering new benefits and experiences to members. It is using NFT to provide incentives to customers. This program has made history with limited edition NFTs now selling for around $2,000 on the secondary market. It was especially sought after by NFT collectors. The NFTs were sold over 360 times on the Nifty Gateway marketplace, with total trading volume exceeding $148,000 in 30 days.

Nike’s shoes can be collected on the blockchain?

Nike, a traditional sneaker company, made headlines last December by acquiring NFT Studio Artifact. Artifact is a company founded in 2019 that produces virtual fashion shoes and clothes created by various artists and issues them as NFTs. Nike acquired these artifacts and jumped into the virtual fashion business.

In fact, Nike already had plans from 2019. Before jumping into the WEB3.0 EC Lists world this year. Nike filed a patent for Cryptokicks, a digital sneaker using Ethereum, at the US Patent and Trademark Office. Nike has so far been known to have made massive profits approaching $200 million from the Web3 ecosystem, including Clonex and Cryptokicks . It is said that there is a 20 times gap with Nike’s rival, Adidas. Nike’s remarkable performance has a significant impact on the traditional fashion industry with some brand power.

Naver blog writing, how to get top exposure?

These days, many people are trying to blog on Naver as a side job. However, since I was a student, I will be unfamiliar with the writing I have been writing for a long time, and I will be worried about how to take the top exposure strategy. So this time, I’m going to learn about writing strategies for top exposure on Naver blog 🙂

Wait, before reading this article, you can look at Naver SEO with a much higher understanding if you read the Naver top exposure strategy I wrote before.

What is SEO? why is it important

It is a job to ensure that the content you create is Belgium Email List located. At the top of search engines such as Google and Naver. The higher the position of the post, the more people can flow in. This requires some specialized effort.

The most important thing is to define the theme of the article with keywords and deliver useful information to the readers with the text and attached images that match it. So this time, we are going to find out how to write a competitive Naver blog through Hubble, a search data solution provided by Ascent Korea.

Naver blog writing know-how TOP501. Select the theme of the article and the target keyword

Have you decided on a topic you want to write about? If so, you need to turn it into a keyword. This is because the theme of the article can be strengthened by using the main keyword several times in the title and body of the article.

Check keyword competition

In my case, I selected ‘Naver blog writing’ as the target keyword because. The subject of the article itself is a writing method that can be exposed on Naver.

When writing a title with a target keyword, it is advantageous to type it in the same way without transforming it or to place it at the front. Usually, it is recommended to use the main keyword 3 to 7 times. Keywords are used not only in the title and text, but also in attached images or videos.

<Check out the competition for ‘Vintage Interior Furniture’>
If you are just starting out as a blogger, the impact of your blog. Or EC Lists content is likely to be weak. Therefore, it is necessary to analyze the competitiveness of keywords. And select appropriate target keywords. Here’s how to do it in detail.

Does content created with ChatGPT have an effect on SEO?

ChatGPT can be a useful tool for generating ideas, outlines, and chunks of information for content creation, but on its own, it’s not a do-it-yourself SEO solution that guarantees high rankings while also providing good content to satisfy a marketer’s aspiring audience. A typical problem is that the EEAT factor, which Google values when distinguishing high-quality content, is missing.

The EEAT elements are Experience,

Expertise, Authority and Belarus Email List Trustworthiness. In addition, there is a risk that the content generated by ChatGPT will contain false and false content. At any time in terms of whether it is true, and it is likely to be of low quality that does not meet the expectations of the readers of the article. Must be. Without this process, it is likely to produce poor results in terms of search engine optimization.

If you are going to use ChatGPT when creating content, you must use these points carefully and keep the editing process at a high level when creating high-quality content, with the involvement of at least an expert manager. This is because the brand risk that can occur if you do this complacently is by no means small. It is also important to provide sufficient prior information to understand the context and accurate information before writing content on ChatGPT. It is also an important step in the editing process to check whether simple quotations have been used.

Weaknesses of content generated with ChatGPT from an SEO point of view?

In conclusion, ChatGPT can be a useful tool for content creation. But as mentioned above, in order to maintain the quality that the content can be highly evaluated. By Google and to produce results in terms of SEO and create natural inflow, as mentioned above. A professional review We must not forget that Yunmun must necessarily be involved.

Possibility of content lacking in EEAT: Experience, expertise, authority. And reliability are of greater importance, especially in YMYL content, i.e. articles related to money, life or safety. Google knows very well that in these fields, when misleading content is shown at the top. It harms the readers of the content and causes serious damage to their credibility. You may be able to increase your exposure for a very short time through easily mass-produced articles. But it is impossible to get long-term results with content without enough effort.
Possibility of inaccurate and low-quality content: Although there is EC Lists some overlap with number 1, we must not forget that it is not a matter of good or bad content, but the risk of providing incorrect information.

Customer Intent of TOP10

Chevrolet’s average monthly search volume (299,400 searches) was approximately 2.49 times higher than that of Cadillac (120,066 searches). However, the search volume for Cadillac seems to be steadily rising (trend 22%) compared to three months ago. Interestingly, ‘Chevrolet Service Center’ is ranked in the top 3 among related keywords.

Let’s take a look at the consumer’s search path for the 5 Series.

The model that consumers are most interested in was the 5 Series.

The most frequently mentioned related keyword was ‘full change’. Full Barbados Email List change is an abbreviation of full model change, and refers to a case in which the generation of a vehicle changes or a new vehicle is developed by an automobile manufacturer.

When looking at the search path for Chevrolet service centers, there were questions about how much it costs, where the direct service centers are, and whether they are open on weekends. Also, while searching for Chevrolet models, I was able to find a search path leading to the service center. It was found that Chevrolet had a stronger intention to repair existing Chevrolet vehicles than to purchase a new car compared to other brands.

BMW 5 Series ( Source: BMW official website )

In addition to the full change of the 5 series, we were able to confirm the customer intent to know when the full change of the 7 series and the full change of the 3 series will be released and what the price will be.

Shanghai Motors is a Chinese automobile conglomerate and has not yet entered Korea, so it is not well known in Korea. It seems that they are more interested in the stock price and prospects of the Shanghai Automobile Group than they are interested in automobiles.

9. Stellantis
Sales: $104.8 billion
Established year: 2021 (Group PSA and Fiat Chrysler Automobiles merged at a 50:50 ratio)
Car brands: Fiat, Jeep, Peugeot, Citroen, Opel, Lancia, Maserati, etc.

Jeep’s Pathfinder (search path) screen
In the case of Jeep, if you check it with Pathfinder. You can see that EC Lists the search term continues. From the Jeep Gladiator model to the truck, followed by American heavy trucks and pickup trucks. Pickup trucks are not common due to the nature of the domestic environment. But following Chevrolet Colorado, in the light of data. Jeep’s Gladiator is also a model that is reminiscent of pickup trucks.